Thomas M. Prescott
Analyst · Chris Lewis with Roth Capital Partners
Yes. I think the short answer for the volume growth in Express 5 is North American GP. We're still getting started in Europe with i7 and i14, but good solid traction for that very cost sensitive patient that has been presented with a comprehensive treatment and says, I'm not ready to spend $5,000 or $6,000 or $4,000 to $5,000, I really want this little space or that little crowding fixed, and this gives the doctor in the practice an opportunity to at least get after that chief complaint. The second part of your question -- so it's North America GP to start with. The second part of the question is around gross margin, I think, and at the end of the day, I think the longer discussion is contribution margin. The gross margin, in the very short term, is a little bit worse but very comparable to say, over the mid to longer term gross margin. As we continue to automate processes we'll probably be as good as or better on the simpler cases than they are on the harder cases. Fewer ClinCheck cycles, refinements, things like that. So very, very comfortable. On the contribution margin, when we net out kind of the direct cost of sales marketing, it might actually be better than that. But, again, it's early days. Our goal is to continue to build at both ends, aim for becoming standard of care someday, which is our long-term goal, which really means we have to earn our way into the specialist office and those GPs do a lot of orthodontic cases as their tool of choice. At the same time, widen the base with things like Realine, Express 5, 10, i7 and 14, hit a niche that isn't really being addressed. People, frankly, that don't want brackets.