Thomas M. Prescott
Analyst · Robert W
I wish we were that good, that we're going to project the best that we can see in a variety of factors impact what goes on here. If in a given quarter we have more -- relatively more volume coming from advantage in the North America or in Europe, they pay a, relatively speaking, a lower ASP. If in a given quarter there's more Express 10 growth among GPs or orthodontists, ASP would go down a little bit. I think the -- so that's going to move around a little bit. What I would say is from our purposes, we're a little less or we're a lot less concerned on the absolute ASP as in the health of each product line in terms of contribution margin and that, that is doing the job for us. And so we start out a year, we start out a quarter with a plan kind of by geography and by type of customer and for our product, and we've never been exactly right yet. So I think as long as it's going up into the right and that the adoption continues, I will tell you in general with all the investments we've made around product and with greater efficacy with that product and being able to go after new indications, that a lot of the core adoption growth has been for the full product or for the team product with orthodontists and dentists doing more complex cases. That's a factor that people, I think, lose track of. Our average treatment is getting longer. The case complexity is getting greater. So those -- that all plays away from a minor malocclusion treatment a little bit towards full treatment. And then the second part is, it's a little less obvious, almost by definition, the cases that get treated in Europe and Asia are more complex than the average case in North America. And so as we accelerate growth there, by definition they're full, they're complex cases. And when you add generally a bit of a pricing premium, that's all virtuous. So I was going to pile on a little bit there, but I'll stop there and see if that wrestled it down.
Jeffrey D. Johnson - Robert W. Baird & Co. Incorporated, Research Division: Yes, no, that helps a lot, Tom. And then my last question is just on -- you say for December was a little slower. I'm still unclear on whether January started off slower. Just when did you start to see the pickup? Can you help me titrate that a little bit, number one? And two, does the weather, the cold, the snow, everything we've seen, especially in the Midwest and the East Coast, does that have any impact at this point with the Olympics? I know in the past that has affected your marketing timing. Any impact from any of those non-kind of operational factors?