Naren K. Gursahaney
Analyst
I'll give you a couple comments, and they are more anecdotal than data-driven, so take them as such. I would say, part of it is just the short term versus the long term. The whole automation -- home automation space is truly in its infancy stage, and, honestly, the awareness broadly is not there yet. So I think as people continue to see ads, whether it's our competitor ads or our ads, that awareness will grow, and the acceptance of the products will grow. I mean, we have not seen yet a meaningful change in that 19% penetration rates, but I think we all in the industry, whether it's the incumbents or the new players, believe that this greater awareness will drive that penetration rate up. So I think there is a piece of it that's just short term versus long term. Secondly is ADT is still establishing itself as a home automation company. People know us very well as a security company. And even though we've been in the market for 3 years with Pulse, I still think people see their ads, our competitors' ads, and they say, "Yes, they've got that." And honestly, unless we're advertising Pulse enough, people may still think of us as a traditional security company and not be aware of the capabilities that we have. And I'll give you my own anecdotal -- at dinner parties and things, I'm always showing off Pulse, and I regularly get, "Wow, I didn't know ADT did that." So we've got a lot of work to do as an industry and as a company to continue to grow that awareness of the capabilities and of ADT's capabilities in that space.
Charles Clarke - Crédit Suisse AG, Research Division: And then just as a follow-up. So obviously, a balance, so here you have goals, you've seen some increased advertising from competitors, you want to get your gross adds up, but, at the same time, you do want to keep SAC stable. So I guess, if you want to keep SAC stable, you don't have the advantage of kind of cutting price on installation because -- so cutting price would obviously help gross adds but hurt SAC. So I guess, what gives you the confidence? Is it just execution? Is it kind of a show-me story here? Or what gives you confidence that the kind of the guidance you laid out -- obviously, the revenue growth is a function of mix and gross adds, so -- and kind of coupled with your other goals, what gives you the confidence that you can kind of make all those things work?