Ian Siegel
Analyst · Doug Anmuth with JPMorgan
This is Ian, and I'll take this question. I think one of the advantages that we have at ZipRecruiter is that we've been doing sales and marketing for such an extended period of time that we have sensitive instruments for measuring whichever way the appetite for recruiting services is going. And what you will see from us is that we will aggressively invest into any sort of return to normal or the end of the trough and the beginning of a climb. That said, and as excited as we are about the metrics that we're seeing right now, it is not a certainty, and it is definitely too early to call. So this could go either way. And I think the great thing about the position we're in is we're well prepared for either scenario. So if things go well, we will be investing into that rapidly, and we will be talking to you about that investment with great detail. If things continue as they are, we will continue as they are. And then, of course, if things were to get worse, we would make appropriate austerity cost cuts in order to address that. As far as our AI goes, we're just excited about what's happening with our AI across a wide variety of areas within our business. First of all, Phil, our AI personal recruiter has been truly transformational to the jobseeker experience, and that's measured quantitatively through the multiple engagement metric improvements that we've seen in a variety of different areas of the site. That's everything from onboarding suggested jobs to Phil pitching these candidates to employers. I mean, one of the really telling metrics and impressive things that Phil was able to achieve is we now -- for new job seekers that come to the site, as we reported a couple of quarters ago, over half of them are getting direct outreach from an employer within 24 hours of first signing up on ZipRecruiter. And a lot of that is being driven by this AI matchmaker role that Phil playing for us. So that's just indicative of the kind of power that this technology has. But then further, you can just see the persistent drumbeat of improvement across so many of the different algorithms that we use, and we're continuing to update you guys and report on these various improvements, which individually, each of them has a small impact, but because of the cadence with which they're being delivered, our service is just getting better and better, both for small customers and for large customers. And it was really highlighted by this last quarter where we see a 19% improvement in the average number of applicants that SMB jobs are getting, which is a truly fantastic improvement when you consider the fact that the price did not change for these SMBs, and they're just getting 19% more value. And it's not just value for them. It's also value for the job seekers who are being directed to jobs that are in need of talent where they have a higher probability of getting hired and it's just a win-win for our marketplace.