Gianluca Tagliabue
Analyst · UBS
Thank you, Gildo. Good afternoon. I take it from Slide 6. Today, I will be discussing our revenues both for the third quarter and for the 9 months year-to-date. As you remember, in July, with the first half revenues, we introduced organic growth as a key new metric. We would like to focus in the narrative, mostly on organic growth metric as it helps us looking at the true underlying business trends since it neutralizes not only the impact from FX in a constant currency logic, but also neutralizes the change in scope, which for us means 2 things: first, the change related to Tom Ford which last year was a third-party client within the Zegna segment, while this year gets consolidated line by line since the end of April. Second aspect, the change related to the internalization of the South Korean business for Thom Brown as of July 1.
So far, in the first 9 months of the year, our revenue, as Gildo has mentioned, have reached EUR 1.334 billion, up 19.2% year-to-date organic growth, driven by a solid high double-digit growth, both for Zegna and Browne segments. Our revenues for the quarter reached EUR 431 million with continued growth for the Zegna and Thom Brown. Growth in the third quarter was led primarily by the strength of the Zegna branded product, especially in the DTC channel. The third quarter witnessed a material negative effect on revenue from currency, which is in the range of 4 percentage points after a partial positive mitigation offered by our currency hedging policy. Revenue for Zegna segment reached EUR298 million for the quarter, a 3% increase over the same period of last year on a reported basis and 12.7% organic growth. On the organic metric, the effects of Tom Ford, which was a third-party license last year get neutralized. Tom From -- Thom Browne segment revenues reached EUR 74 million, 6.3% increase year-over-year and 8.5% organic. Tom Ford fashion, revenues landed at EUR 75 million for the quarter.
Moving to Page 8. I give you a gains of each segment before entering to the different breakdowns of revenues. The Zegna segment includes, I remember, Zegna brand, the third-party brand products and the textile business. The 12.7% year-over-year organic growth for the quarter and 20% organic growth for the first 9 months for the Zegna segment reflects a very strong performance for the Zegna brand product, especially through the retail channel. The segment saw also a positive contribution for textiles. And it was, as described before, negative reflected by the end of the Tom Ford manwear distribution license, which ended with the full winter '22 and affected the segment in terms of reported revenues, not in terms of organic growth. The organic growth of Thom browne was 85% year-over-year for the quarter and 15.7% for the 9 months, reflected a good performance for the brand across both DTC and wholesale.
I remind that at the reported and also at constant currency level, the revenues of Thom Browne include the internalization of the Thom Browne business in Korea, starting from July 1, with revenue shifting from wholesale to DTC. Finally, the new comfort fashion segment saw revenues at $75 million in the quarter and $39 million year-to-date starting from April 28. Moving to Page 10, we can see our geography break now. As you heard from Gildo at the top of the call, our geographic mix, we believe, is one of our strengths as we are happy to see that the strategic focus on Americas and Europe is producing good strides. U.S. now represents almost 20% of our revenues in North America 21%, up 4 percentage points versus pre-COVID. And EMEA is at 36% compared to 32%, 33% in 2019. In the third quarter, revenues from EMEA came in at EUR 152 million, growing 27% from last year, 18% at organic level.
The Emirates United Arab Emirates continues to outperform, growing 33% on a reported basis in '21 organically. North America came in at $111 million, 44% increase over the last year, 12.3% organic in the quarter with the U.S. being the most majority of the region, growing 50% on a reported basis and almost growth in a percentage. Overall, looking at the first 9 months of this year, all geographies were up by solid double digits, showing that the business continues to perform well around the world, proving exceptional resilience to regional economic softness. Page 11. Next, Page 12, sorry, next, you see the breakdown of revenues by product line. In the first 9 months of 2023, Zegna branded products contributed 59% of group revenues for a total of EUR 784 million, showing 20.6% increase over the same 9 months of last year.
Organic growth for Zegna branded products was 22.9% in the first 9 months. For the quarter, revenues for the Zegna brand came in at EUR 242 million, 8% increase over the third quarter of last year, 12.2% in constant currency. Shoes continue to overperform and now make up around 15% of the brand's revenues. Luxury leisure made to measure also continued to perform very well. Thom Browne made up 21% of group revenues in the first 9 months of the year, contributing EUR 280 million, a 10% increase over the same period of last year. For the third quarter, Thom Browne revenues came in at 73% with 8% organic growth. Women continued to show impressive growth at Thom Browne making up close to 30% of the brand's revenues.
As we said Tom Ford contributed EUR 139 million, which is 10% of the group revenues over the first 9 months of the year, knowing that it started to be consolidated only at the end of April. The textile products, which means 8% of the group revenues are EUR 109 million with a 9.4% increase over the same period over the same 9 months of last year. And in the third quarter, there was a very solid 17% compared to last year. The textile business continued to show strength with [indiscernible] outperforming and all business units contributing positively. Finally, third-party products were down 86% in the third quarter on a reported basis due to the change in scope driven by the end of Tom Ford mens wear distribution after fall/winter '22.
Now moving to Page 14. Breakdown by channel. Here, there is a snapshot on direct consumer channel, which contributes at this point, 65% of group revenues compared to 59% in the first 9 months of last year, and this is the weakness of our increased control of distribution as well as on our strong improvement in retail productivity. DTC revenues in the third quarter came in at EUR 282 million, 29.9% increase over last year with a 12.9% organic growth over last year third quarter. For the 9 months, revenue from DTC came in at EUR 865 million with a very solid 34% increase and a very solid, again, 24.6% year-to-date organic growth. Zegna DTC revenues in the third quarter came in at EUR 195 million, thanks to the brand performance outstanding in U.S., Europe and Middle East. And in the first 9 months of the year, the Zegna DTC revenue came in at EUR 661 million, up almost 22% over last year with a brilliant 25% year-to-date organic growth, driven by store productivity, healthy retail KPIs, higher traffic, higher average price per unit compared to last year.
In the third quarter, Thom Browne DTC revenues came in at EUR 43 million, up 18.6% over last year, including the conversion of the 17 stores of Korea. In the first 9 months, Thom Browne, revenues came in at EUR 126 million, up 23% over last year. The addition of Tom Ford fashion DTC contributed to EUR 78 million for the period between end of April to end of September. Turning at Page 15, to the wholesale channel, we can appreciate high single-digit organic growth in the third quarter and also in the first 9 months of the year. The revenues in the 9 months were EUR 466 million with 9.9% organic growth. And in the third quarter, wholesale revenues came in at EUR 148 million, with 8.1% organic growth.
I would skip all the details by brand in order to save time. Page 16, a snapshot on the store network. We see at this point Zegna network of EUR 251 million directly operated stores, as Gildo was mentioning business, 12 stores up compared to the end of 2022. This is a change in pattern compared to the flat level around EUR 240 million in the recent period. We're seeing the first increase of the network of the Zegna DTC, the brand at now Zegna 154-monobrand wholesale location down 2 doors since the end of 2022. Thom Browne instead saw the incorporation of 17 stores from wholesale to the direct to consumer from South Korea, bringing the total DTC DOS 284 and the acquisition of Tom Ford Fashion added 121 monobrand stores, of which 51 DOS and 70 wholesale monobrand location.
Going to my last page, Page 18, for the outlook. As Gildo mentioned, we are confirming the outlook that we shared last year on the Capital Markets Day, knowing that there will be a refresh in 1 month's time, beginning of December. I would like to take also the opportunity to remind you in terms of outlook short term of a technical accounting factor affecting our 2023 profitability affecting also the adjusted EBIT metric, which relates to the impact of the purchase price allocation or PPA on our adjusted EBIT. As we have already shared in earlier thoughts, but I pointed this out because it can be tricky, then Francesca and myself can be also available for big dive. We have 2 effects from the PPA arising from the Tom Ford deal.
One is the annual ongoing amortization coming from the amortization of the right of use of the license agreement for 30 years, which as we disclosed during the first half financial means EUR 3 million a year of amortization. Of course, this year, this will be prorated over 8 months and not 12 months. The other impact is a one-off nonrecurring charge, which affects adjusted EBIT, stemming from the allocation of part of the price on inventory and on the order portfolio for Winter '23, which will negatively affect COGS in '23 and to a lower extent, also the first half of '24. The combined negative effect on the adjusted EBIT in the first half '23, which means actually 2 months, end of April, end of June was disclosed in our first half financials into an amount of EUR 4.4 million, of which are many related to the pro-rated ongoing amortization of the license and around EUR 4 million as a one-off impact on COGS deriving from the PPA on inventory and order portfolio.
I invite you to use this EUR 4.5 million, EUR 4.4 million amount as a semi linear guides to calculate the impact of PPA on 2023 P&L, which means that on a full year basis, you can expect an impact from PPA in the mid-high-teens euromillion range, most of which is one-off. And as I repeat, will not be treated as cannot be treated as an adjustment. Available, Francesca myself, as I declared for clarifying this topic of line if needed. I -- at this point, I turn back to Gildo.