Vivek Shah
Analyst · RBC Capital Markets. Rishi, your line is live
Yeah. No, it's a great question, Rishi, and we obviously spent a lot of time trying to assess what this could mean. And then obviously, dynamics change fairly frequently in this area. So just with respect to direct impact of tariffs is very low, right? So it doesn't impact our cost; it doesn't impact our business in any meaningful direct way. But I think your question is, well, what is the indirect exposure, right? To the degree to which our revenues are someone else's expenses, and what is happening to their expense base, and what does that mean? So again, I think it's instructive probably to go by vertical. And I will say that in Health and Wellness, we feel optimistic. The tariff discussion is really on generics. Generics aren't part of our advertising base. So again, anything can happen, but in terms of the current, in the current dialogue, we feel fairly well insulated. I think on Gaming and Entertainment, similarly, yes, there's some talk about production expenses, et cetera. But the Gaming and Entertainment space isn't one of the -- it's not physical goods. It's not physical in nature. And so I think digital products generally is reasonably well insulated. And so then it really comes down to Tech and Shopping And again, I think some of the -- there have been exemptions on certain consumer electronics products. So if that were to continue, I think that would be beneficial. But certainly, I think if you start to see significant pressure on the large tech marketers, yes, they're always going to look for ways to manage their P&Ls. But again, we don't see any indication of that. We see a lot of great momentum within the verticals. And then, the final thing I'll say is with Shopping, it's a degree because you have the consumer element of this, and I was trying to think through what that impact may be -- one potential benefit actually is the degree to which consumer products go up in price. The tendency for consumers to seek discounts, cash back deals, and coupons, goes up. And that obviously benefits us with respect to RetailMeNot. So look, it's early. It's certainly something that we watch. It's something that we try to tabletop a little bit, but right now, I think we feel reasonably good.