Joey Wat
Analyst · Goldman Sachs. Michelle, your line is open
Thank you, Florence. Hello, everyone, and thank you for joining us today. As we hit the midpoint of the year, I want to share some of the reasons why I'm excited about where we are and the future of Yum China. First, our strong performance in the first half of the year demonstrate our resilient business model. KFC has consistently delivered strong same-store sales growth, and the revitalization of Pizza Hut is clearly on track. Second, with new and exciting menu options, growing digital data and delivery capabilities and a variety of new store formats, we are driving innovations throughout our business. And I'm confident that these innovations will drive the sustainable and profitable growth of our business. Third, with accelerated store openings, it's clear that there are many untapped opportunities to expand our portfolio of restaurants across all city tiers in China. And of course, all these is enabling us to continue to deliver significant shareholder return with a focused capital return program that combines both dividends and share repurchases. Now let me share a few highlights of the quarter before diving into the details about our two core brands. Yum China delivered another strong quarter in Q2 with solid revenue and profit growth despite several notable challenges such as macro uncertainty and elevated chicken prices. In Q2, we delivered our 11th consecutive quarter of system sales growth since we spun off from Yum! Brands. Strong system sales growth of 10% was driven by two consecutive quarters of positive same-store sales at both of our core brands, KFC and Pizza Hut, as well as our ongoing expansion of the store network to serve attractive markets in China. We opened 178 new stores in the second quarter, increasing our year-to-date total to 415 stores. At this pace, we expect to exceed our original full year target, which Jacky will cover shortly. Sales leverage and diligent cost control allows us to increase operating profit by 6% despite margin pressure due to rising chicken prices, wage increases, ongoing promotional activities and currency headwinds. And we continue to make strides in digital. With over 200 million digital members already, we have a world-leading restaurant membership program. Now I will provide more color on the performance and strategy of our key brands, starting with KFC. KFC reported another strong quarter of growth by offering exciting products and great value, driving delivery growth and more effectively engaging with our customers through our digital ecosystem. KFC achieved robust same-store sales growth of 5% in Q2. With our aggressive new store build-outs, system sales increased by 12%. KFC opened 136 new stores in the second quarter, and we will continue to expand to capture the opportunities we see across city tiers in China. Operating profit grew 10% in constant currency, an excellent result considering the cost pressures which Jacky will elaborate on. We launched exciting new limited time offers, or LTOs, such as chicken and crayfish tacos and double chili chicken. We also launched our new premium burger line nationwide, including shrimp and imported beef, which aims to capture consumers who are willing to pay more for premium products and drive a higher ticket average. These initiatives are aligned with our strategy of increasing non-chicken protein options to better manage commodity causes as well as providing new and exciting options for our customers. Our key growth categories, namely, breakfast, coffee, dessert and delivery, already accounted for over one third of sales. These initiatives, led by improved customer engagement, menu offerings and store formats, all drove strong sales growth in the quarter. K-Coffee, in particular, has continued to rapidly gain traction, and we sold over 16 million cups in the first half of 2019, which is an increase of over 45 percentage year-over-year, in part due to our effective cross-selling via digital memberships. Throughout the quarter, we also maintained our focus on smart value, most notably with Crazy Thursday, which has gained very strong consumer awareness. We also launched chicken wing bucket and festival bucket promotion for sharing occasions and continued building on our YUMC Pay platform by offering attractive discounts in partnership with UnionPay. Turning to digital. We are a market leader in this space, and we continue to build and leverage our powerful digital ecosystem, which is having a significant positive impact across our entire business. In the second quarter, we updated our Super App for KFC with improved customer interface and functionality. The power of our digital ecosystem to drive sales and improve customer experience continues to expand. Members now accounted for 54% of total sales, up 9 percentage points; and digital orders accounted for 63%, up 21 percentage points year-over-year, largely due to the growth in mobile pre-orders. Combined, our various digital initiatives and capabilities are having a positive impact on spending per user. In particular, our Privilege subscription program, which is essentially paid membership, increased in popularity with over 4 million sold in the second quarter, three times as many as in the first quarter. We continue to see a significant uptick in frequency and spending from these members, and we are creating new offers that will roll out in the second half of the year. Delivery represent 18% of KFC business in the second quarter, up 5 percentage points year-over-year, and growth through our own channels continue to exceed growth rates via aggregators. KFC's ability to address customer preferences through offering smart value, continuous innovations in manual and daypart and leadership in digital and delivery have created a robust platform for sustainable and profitable growth. We will pursue an aggressive store-building program for the remainder of ‘19 and remain very excited about KFC's long runway for growth in China. Next, I will provide some color on Pizza Hut performance. Pizza Hut continues to make good progress on the path towards revitalization. We achieved a second consecutive quarter of same-store sales growth on the back of a significant increase in traffic in both dining and delivery. We were particularly pleased by the ongoing traffic growth in dine-in stores, which is the first time we have achieved successive quarters of traffic growth at Pizza Hut dining since 2014. The Pizza Hut revitalization program continue to focus on four pillars: fixing the fundamentals, driving digital, optimizing delivery and enhancing asset portfolio. First, let's look at the fundamentals. This was the first full quarter since launching our new permanent menu in March. We streamlined and improved our menu with around 35 percentage less items compared with the prerevitalization menu, and approximately 75% of our menu items are either new or upgraded. The new menu has been well received by customers, particularly the innovators and trendy products, ease of ordering and abundant choices of steak. We introduced exciting limited time offers such as salty - salted egg yolk shrimp pizza, [Foreign Language] pizza; and [Foreign Language] pizza, which is the best; as well as our double crispy pizza, which is a cheese-filled, thin and crispy pizza. We also launched specials to drive strong sales over holidays such as Children's Day and Labor Day, among others. We remain focused on continuing to drive increased traffic, in particular, with attractive value offers. Our signature Scream Wednesday promotion with special offers on steak, pizza, dessert and drinks at CNY 29 or CNY 39 continue to drive strong incremental sales during the quarter. Like KFC, we are leveraging and building on our digital ecosystem to drive increased traffic and sales and continue to make progress. Digital members now account for 47% of sales. We continue to refine and expand our Privilege subscription offer with 1 million sold in Q2. With enhanced offer, our family privilege program remains popular and has resulted in increased member frequency and spending. We will further build on the member progress in the second half of the year. Turning to delivery. Effective promotions and improved operations continue to drive significant growth. Delivery now accounts for 25% of sales, up 2 percentage points year-over-year, with sales from our own channels again growing much faster than via aggregators. We continue to optimize operations after taking back control of last-mile delivery late last year, and we are seeing continuous improvement in operational efficiency and customer satisfaction. For example, the average fulfillment time and complaint rates have been improving month on month since the beginning of the year. Lastly, we continue to enhance our asset portfolio through accelerated remodels and multiple store formats. To create a more comfortable and stylish dining environment, we are targeting around 500 remodels in 2019 and to complete the refresh of our portfolio by 2021. We remodeled 78 stores in the second quarter, and we will accelerate the pace through the rest of the year. We also opened 26 new stores in the second quarter, similar to the same period in 2018. We are continuing to test smaller store formats, including the hub and spoke model, to more efficiently increase our service coverage. We are encouraged by the initial result and plan to open more stores in smaller format in the second half of the year. Together, these revitalization initiatives are having a positive impact on the brand, and I'm confident in the long-term opportunity for Pizza Hut in China. We are encouraged to see the second consecutive quarter of positive same-store sales growth and improving profitability. This is a result of relentless focus on our four pillars. They are important operational areas that will always have our ongoing attention as they are crucial to support the core business. Given the scale of the business and the competitive environment, we will maintain focus on these areas in order to make additional important improvements to cement the positive momentum of the Pizza Hut brand. Lastly, turning to our new standalone coffee concept, COFFii & JOY, at eight stores in the second quarter, taking up to - taking us up to 26 stores now across 8 cities. Our coffee machines have also been rolled out to 11 WeWork offices in Shanghai and Beijing. Coffee is a category that's not new to us, and we have many reasons to be confident in this as an important market opportunity in China. That said, we are taking our time to explore different formats, fine-tuning the dayparts and product mix, building store density in primary trade zones and learning more about the supply chain. With that, I will hand over the call to our CFO, Jacky Lo, who will cover our financial performance in more detail.