Joey Wat
Analyst · Morgan Stanley. Please ask your question, John
Thank you, Micky. Greetings, everyone. Now let me summarize the performance of KFC and Pizza Hut in the third quarter of 2017. Starting with KFC on Slide 9, highlights the key performance of KFC in the quarter. KFC delivered plus 7% in the same-store sales and system sales grew double-digit at 11%, because we have a rather low base last year. In this quarter, we built 81 new stores and we remodeled 173 units. Year-to-date, we have built 215 stores and remodeled 378 units in total. Our financial performance was also strong, both restaurant margins and operating profits continue to improve. Jacky will cover the numbers in more detail. Slide #10, let’s take a closer look at same-store sales and system sales. We see strong growth in same-store sales and system sales. Lapping a low base last year, we delivered 7% same-store sales year-on-year in Q3, driven by 3% growth in transaction and 4% growth in ticket average. System sales growth reached double-digit, 11%, thanks to strong same-store sales and new store openings at the same time. Let’s move to Side 11. In the third quarter, KFC launched a series of innovative products. CHIZZA, a combination of Chicken and Pizza was a disruptive product with unique features in flavor and in presentation. It creates good social buzz and drove transaction into our stores. Summer holiday is one of the most important times of the year for our younger customers. We launched Angry Burger with – and we worked with TFBoys, a highly popular boy band among teenagers to promote this particular product. The campaign resonates very well with young customers, and we saw a strong response in social media and good feedback on its unique appearance and good taste. Another example is our innovative rice roll, a new signature product for breakfast. It showcase our strong capability to create localized product that Chinese consumers enjoy. The successful launch of rice roll helped to drive business in breakfast and build a customer base for this very important day part. In the past 30 years, our popular kids meals served a few generations of Chinese customer as well. For Children’s Day this year, KFC worked with a pop culture icon, Transformer, with strong response. Slide 12. Going digital is the essential fact to engage with our customers and include CRM. Here we showcase a few examples of how KFC is enhancing the digital experience for our customers. Our 97 million KFC loyalty members are playing a more and more important role in driving our business. They are the focus of our marketing campaigns. A good example is the launch of CHIZZA. We offered a member-only privilege three days before the official launch. The campaign successfully created an online buzz. It helped to build up the momentum for the first day of its official launch. K-Gold is another reward to our members from purchase. In our K-Mall, members can redeem product, or play a lucky draw using K-Gold. On Slide 13, delivery has become increasingly important to Chinese restaurant industry and to our company. We are driving delivery business through network expansion, digital innovation, and marketing campaigns. In this quarter, delivery represent 11% of our company sales. In July, we expand our delivery business through select stations of China’s high-speed rail network, the largest in the world. Customers can preorder our food before their journey and get KFC food delivered to their seats. With high-speed rail delivery has just started, we are concerned about its growth potential in the future as well. Digital play a more and more important role in our delivery business. We leverage our digital platform to promote members-only offering, such as WOW bucket. We believe our digital and delivery capabilities provide a strong foundation for future growth. Slide 14 shows some photos of our newly launched KPRO, a concept that appeals to China’s urban professionals. KPRO offers a creative, modern and seasonal menu, including make-to-order salad, panini and roast chicken. KPRO also integrate Alipay’s new Smile to Pay facial recognition payment solution and other technical innovations. The facial recognition payment is the first commercial application of this technology from Alipay, which enables customers to pay without reaching for their wallet or mobile phones. Our first KPRO Palace store was opened in Hangzhou in July, featuring a greenhouse layout and design and a open kitchen creating a friendly and vibrant food market atmosphere. For those of you who are coming to our Investor Day, you’ll be able to try it for yourself. We are learning valuable experiences to serve young and tech-savvy customers who are keen to embrace new taste and innovation. Move to Slide 15, let’s review the performance of Pizza Hut in the quarter. In the third quarter, same-store sales were flat from last year, while system sales increased 7% on a constant currency basis. We built 38 new restaurants and we remodeled 27 stores. Pizza Hut reported $80 million operating profit with restaurant margin over 17.8%. Jacky will cover the numbers in more detail. Let’s take a look at the same-store sales growth and systems sales on Slide 16. Lapping a 4% decline in Q3, last year Pizza Hut same-store sales were flat in Q3, with a 3% transaction increase and a negative 3% in ticket average, mainly driven by increase in delivery business. While the positive transaction growth at Pizza Hut is encouraging, there’s still a lot of work ahead of us. On the other hand, our systems sales maintained healthy growth of 7% year-on-year. Slide 17, I would like to point out some initial progress we have made to revitalize Pizza Hut. First, on store fundamentals, our menu demonstrate effort we have taken on food innovation. We will continue to work on menu rationalization and revamp customer service to improve buying experience. We are making significant investments in raw materials and ingredients to improve the product quality and taste. And we believe this is the right thing to do. Jacky will cover the financial impact of this later. Second, we are in the process of consolidating the delivery network under Pizza Hut. Last but not least, we are trying a few different store format, including digital model to target different customer segments. We are investing in many areas of our Pizza Hut business. Let me provide more details in the subsequent slides. Move to a Slide 18. In August, we launched a series of new products for summer holidays. Our crayfish pizza has good taste with good value for money. The appetizer platter offers a variety of select products and help drive the ticket average. We also upsized our drink by 30% across the board without increasing price, which effectively stimulated the category sales. Going forward, we will continue to invest in our product improvement. The final exam week is also very important for students in China. At the same time, the Chinese name of Pizza Hut, Bi Sheng Ke, means must win in Chinese. We offered a 20% of this campus student with a free good luck sticker. This campaign was also very well received by students and their parents. Slide 19, a quick review on our digital effort. In July, we launched Pizza Hut Super-App integrating Pizza Hut’s delivery business into one platform. The new app provides convenience and efficiency to our customer and helps us to better understand customer needs. Similar to KFC, Pizza Hut members can also receive K-Gold rewards. It generated over 3 million downloads in two months. In addition, our Super-App also provides exclusive offers for members, such as the Monday Members Day program. This type of event was well-participated and effectively drove traffic. Pizza Hut accumulated 30 million loyalty members by end of August and mobile payments accounted for 35% of the sales. Slide 20. Delivery contributed 21% of Pizza Hut sales in Q3, with over 2,000 stores offering delivery services by end of the quarter. We are in the process of consolidating the delivery platform under the Pizza Hut brand. We leverage our own platform as well as all major third-party aggregators to generate delivery orders. The orders are delivered by our own riders and third-party riders as well. Going forward, we will optimize our delivery network to provide high-quality food and speedy services to our customers. We see delivery as a strong growth engine to drive future growth. Slide 21, we continue to test different store formats, including Pizza Hut bistro, a smaller size fast casual concept offering great food and efficient service. Pizza Hut bistro adopt an open concept to create a bright and contemporary image with a simplified menu. Pizza bistro offers open counter for salad and drinks and main dishes will be served at the table. This service model could reduce waiting time, while improving labor efficiency. In addition to bistro, we are also experimenting with other store formats. While it would take time to turnaround the Pizza Hut brand, we have made some solid progress. This concludes my remarks. Let me turn it over to Jacky, CFO of Yum China. Jacky?