Mindy Grossman
Analyst · Craig-Hallum. Please go ahead
Thanks, Corey. Good afternoon, everyone. Before we get started, I want to give context to the announcement last month about my decision to step down as President and CEO of WW after the first quarter of 2022. When I joined Weight Watchers in July 2017, to lead the transformations of brands, I knew it was an opportunity to have both a business impact and human impact. Our purpose, we inspire healthy habits for real life, for people, families, communities the world, for everyone, to be the brand that can democratize wellness for all is truly what WW represents today. We have transformed digitally creating a holistic weight and wellness ecosystem, expanded and diversified our member base and leverage the power of community at the core of all that we do. I am proud to have built and led the extraordinary WW team through this transformation and the challenges of the past two years. But what I'm truly excited about is the launch next week of the most groundbreaking food program innovation in the company's history, and entirely new science based personalized program for efficacious, livable, sustainable, healthy weight loss and overall wellness.\ My intention is to lead the company through this launch and the winter 2022 season, and then provide a seamless transition to new leadership. This has been a profound experience. And I will always be part of a WW family as a member, an advocate, and an ambassador for all that we do. And I can assure you that, the entire WW team shares a common purpose, and will carry on the impactful work that we're doing around the world each and every day. We're turning now to our third quarter results. Revenue was below our expectations and digital growth did not offset the expected year-over-year headwinds from the workshop business. Year-over-year digital recruitment trends soften further from Q2 levels, bringing our total end-of-period subscribers to 4.5 million, down 4% year-over-year and digital subscribers to 3.7 million, down 3% year-over-year in the third quarter. Traffic and search continue to be under pressure. And we believe this is an industry wide trend for digital weight loss programs. We are deliberately adjusting our spend putting more investment into the fourth quarter, where we believe our new marketing assets will have greater impact by amplifying our exciting new Food Program Innovation. We managed our cost structure effectively to deliver an adjusted gross margin of 62% in the quarter. In addition, we executed on our G&A cost reduction plans, driving savings ahead of our initial expectation for Q3 and focusing our resources behind the initiatives, which will drive a successful 2022. The shifting consumer behaviors around weight loss prioritization of the last several months has resulted in 2021 being a more challenging year than we anticipated, however, its in no way diminishes our enthusiasm and confidence in our 2022 Food Program Innovation and the potential and had to drive significant sign of momentum in January. That time of year with many people focus on their goals for the year ahead, and reprioritize their health and wellness. On Monday, November 8th, we will be launching our new Food Program globally. Because we believe that Innovation is so important and powerful. Today we will be providing you with a preview of the key program elements ahead of Monday's official launch. In addition, to give you a behind the scenes perspective, on the spray to new program, we will be hosting a virtual Innovation event on November 18, for analysts and investors. During the event we will share more color on the development process, the science and insights behind our new program and discuss how we are bringing it all to life. Details will be announced in the coming days. As I mentioned previously, the cross functional multiyear effort behind this innovation was the most comprehensive and well executed that I have witnessed since joining WW. On Monday you will globally launch a new food program with truly individualized plans that are custom built for each member. Each member will have a unique point budget and their very own zero point foods list based on the foods they say they love and cancel it out. For the first time since 2016, we are updating our proprietary award winning point system to account for added sugar and saturated fat, fibre and additional nutrients. WW team, have registered dieticians and nutrition scientists, develop the rigorously tested modernized food algorithm to reflect the latest science and healthy eating recommendations and nutrition. And for the first time, members will now be able to earn points for practicing healthy behaviors, enabling them to grow their daily budget by eating non-starchy vegetables, reaching a daily water goal and exercising. We have purposely created a scientifically advanced program, that puts our members front and centre, so they can find satisfaction in adopting healthy habits that are livable, realistic and sustainable. As part of the onboarding assessment, each member takes to customize their ZeroPoint foods list and personalized budget. Those members who indicate they have diabetes will receive a food plan specifically tailored to their unique food needs, guiding them towards foods that are less likely to impact blood sugar levels, and consistent with the American Diabetes Association and International Diabetes Federation guidelines. We believe this is a powerful program innovation, as research has proven that individualized programs work in helping people achieve their weight loss goals. During the six month clinical trial, participants experienced clinically significant results as it pertains to their weight and overall health and wellness. Not only did we see clinically significant weight loss during this time, but we also saw notable improvements in overall quality of life and well-being, decreased hunger and food cravings, and improvements in both physical activity and adoption of healthy habits. As always, from the innovation launch to late December, our primary focus will be on inspiring and onboarding our current members to the new program and experience, building a network of millions of WW members who can advocate to the program and create excitement during our winter recruitment season. We are also aiming to start building momentum ahead of our fall winter campaign with targeted pre-winter digital and social assets, launching prior to December 26. Food Program Innovation have historically been high member recruitment catalysts for WW with the launches PointPlus, SmartPoints, Freestyle and myWW, all driving sign of growth. I will speak more about our winter season marketing plan shortly. But first, I will turn it over to Nick to discuss our operating performance in more detail.