Nick Hotchkin
Analyst · Jefferies. Please go ahead
Thank you, Mindy. I'd like to share some additional color on the performance of our global markets. We ended the quarter with digital subscribers of 4.1 million. While the Q2 ends high this was lower than expected. As Mindy discussed, consumer behavior and motivation for weight loss and wellness did not spike in the way we had anticipated. Instead sign of trends followed a more typical seasonal pattern. Therefore, the expanded June U.S. campaign and incremental marketing investments in TV and digital did not dive the impact that we had hoped. In April, D360 launched in Germany, France and Canada delivering an interactive in-app coaching and content experience uniquely adapted to each market. Serving approximately 230,000 members in five global markets, our data and analytics capabilities continued to advance and inform our optimization of the D360 experience driving engagement, satisfaction and weight loss success. While workshop end-of-period subscribers continued to be down year-over-year, which was due to the significantly low starting base as a result of the pandemic pressure on recruitment over the past year, the trend is improving. U.S. Workshops sign of trends have been positive while the recovery is slower in countries that have not yet reopened or remain under tight restrictions. Over the past year, we have realigned our physical footprint, so we are now moving with the most flexible cost structure we have ever had. We are managing this business in a new way with a small footprint augmented by highly flexible studio apps or third-party locations as well as a highly scalable virtual workshop experience. We have initiatives underway to further optimize this business and we aim to return workshops to a 40% plus gross margin in 2022. As part of our restructuring plans, we closed 64 of our U.S. studios in Q2, resulting in the $5 million restructuring charge in the quarter on top of the 127 closed during Q1 and about 150 closed during 2020. As a reminder, we expect to have approximately 450 WW branded studios in the U.S. at the end of 2021, down from about 800, pre-COVID. These locations are augmented by a highly flexible network of third-party studio app locations, which are very short term, typically hourly rental arrangements. As the lean demand environment continues to improve we anticipate ending the year with about 600 such locations in the U.S. ensuring the availability of WW workshops to the majority of the population with over 70% of U.S. households within a 15-minute drive to our location and about 90% within a 30-minute drive. Our virtual workshops which were created out of necessity at the beginning of COVID continue to be a valued experience even as members return to their local in-person workshops as many members enjoy the convenience of having both. We believe virtual workshops will continue to be a powerful tool for member engagement and retention. Finally, our Consumer Products business; we are confident in the e-commerce growth opportunity and expect this channel to be an approximately $100 million revenue business in 2021, up about 35% year-over-year, positioning us for accelerated growth in 2022. Even with all the e-commerce success we have seen over the last 18 months since we re-launched this business and integrated it into our app we are still just scratching the surface. Our growth initiatives include: further integration into the app experience, driving repeat purchases, maximizing week 1 orders, enhancements to member marketing, and offering a broadened assortment of products without carrying additional inventory for marketplace partners. While traffic to our e-commerce shop was lower than anticipated in Q2, largely due to member sign-ups coming in below forecast, we are pleased that members are back to shopping in our studios in the U.S. Total consumer product sales were relatively flat year-over-year on a global basis. On the broader macro side, a number of challenges are impacting global supply chain lead times, which resulted in many of our public products being out of stock during the quarter. We are addressing these issues and expect e-commerce sales to return to growth in Q3. In summary, while our overall performance did not meet our expectations, we are taking course corrective actions and have a clear plan to maximize performance in the second half. Our record-high 61% adjusted gross margin is testament to the reductions in our fixed cost structure and to the strength of our digital subscription model. Before I turn it over to Amy to review our Q2 financial performance and outlook in more detail first, I'd like to reiterate our focus on the healthcare and diabetes market. As we have discussed diabetes is a particular area of focus. We see a clear opportunity and responsibility to provide a solution for this population's unique needs. According to the American Diabetes Association, in the U.S. alone, nearly 27 million adults have been diagnosed with diabetes and there is a high correlation between obesity and Type 2 diabetes. As Mindy will discuss shortly, by introducing a tailored food plan for people with diabetes, in 2022, we aim to better serve this population with our science-based effective and proven program. And now, I'll turn it over for Amy to discuss our financial performance and outlook.