Robert Lilien
Analyst · Jefferies
Thanks, Amit. I'm very excited about our business. We ended 2020 with strong growth and momentum, and that momentum is continuing in 2021. And we are well positioned and have a strong 2021 growth plan. In terms of growth and momentum, last March, we hit a pandemic low of $46 billion in global AUM. From those lows, global AUM rebounded 46% to end 2020 at a record $67 billion. What shined through during this period was the balance of our global AUM mix with U.S. Equity at 27%, gold at 26%, international equity at 14%, emerging markets equity at 13%, commodities at 13% and a growing 7% share for fixed income and alternatives. In 2020, this diversity dampened volatility. For 2021, it positions us for further growth.
What also shined through last year was our underlying organic growth. Turning to Slide 7, the U.S. ended the year with 6 consecutive months of organic growth at an annualized pace to add $3 billion in new net flows in the U.S. alone. We are now in our seventh consecutive month of organic growth, our best performance in over 5 years and U.S. AUM is now back over $40 billion.
Europe ended 2020 with its second consecutive year of record organic growth, and momentum continues. We have 5 product suites that are all growing. We have 6 funds over $1 billion and 240 overall funds that are volatility tested and represent the best structures in the market.
In rounding out Europe, our UCITS suite is now over $2 billion with thematics adding $400 million in January alone. To date, we have seen global organic growth of $630 million assisted by more than $1 billion of market move and now have global AUM at a new record, just shy of $70 billion.
Turning to Slide 8. For 2021, our products are extremely well positioned, and we have a strong growth plan to keep the fire burning. Consensus points to a low interest rate environment, a shift to value and strong prospects for inflation. There also continues to be strong interest in thematics and ESG. We could not be better positioned with our dividend strategies; our leadership position in gold and commodities; our best-in-market crypto ETP offering; our cloud, AI, battery and recent global cybersecurity launch; as well as our leading ESG offering. This product diversity and positioning enhances both the quality of our flows as well as our prospects for continued growth.
Turning to Slide 9 and drilling deeper on ESG. Our plan is to be the leader in the space, and we already ranked third in the U.S. by ESG assets behind iShares and Invesco. Our multifactor and ex state-owned suites, 6 funds and $5 billion in AUM in total, each represent differentiated performance-oriented investment strategies. This month, we further enhanced our ex state-owned suite by adding additional environmental and social screens ensuring they will show up in more third-party ESG classifications and be more visible for ESG-oriented investors.
In Europe, the same broad ESG screen has been applied to our core UCITS equity funds to meet increasing local market demand for such considerations and traditional exposures. Being a leader means more than just product. It's a holistic package of thought leadership, education, company level initiatives and products and performance, and we have been advancing all of these for years.
Turning to Slide 10. We are looking to accelerate our momentum through targeted investments, both in today's growth and tomorrow's. In 2021, we are targeting 20 new global launches with a focus on core, tactical, thematic and ESG exposures. We will also invest in marketing and sales to further drive client engagement. In 2020, we were able to drive record client engagement in a remote working environment. Quality client engagement, which includes providing the best products, adviser solutions and client service, this is what drives flows, and this is where we are focused.
In addition, we continue to make progress with our model portfolio offering and expect a meaningful portion of our 2021 flows to come to us through models. As we've discussed before, model flows tend to be stickier and have a greater lifetime value to the firm. We see these flows adding to the overall diversity and quality of our asset mix.
All the while, we're investing in efficiency. Remote working has worked for us. We've transformed our operating model, and we are working as a global team better than ever before. With a fresh perspective, we have found new efficiencies, adding scalability to our model and giving us scope to make further investments in future growth. Our vision is to continue with a remote first approach post pandemic, ensuring that these efficiencies are permanent and carried into future years.
Looking further into the future, we are in the business of providing best-in-market exposures. We already have top ETP executions around the world. For the future, aside from the previously mentioned launches, we will maintain our leadership position in crypto ETPs, while also establishing ourselves as a leader in digital assets. This last initiative holds the promise for WisdomTree to tap additional revenue streams, further accelerating organic growth in what we see as the next chapter in financial services.
Let me now turn the call back to Amit to give color on how this all impacts our 2021 expense guidance.