Robert Lilien
Analyst · UBS
Thank you, Amit, and good morning. I want to now drill deeper into the positive trends we are seeing in both the U.S. and Europe.
Beginning with the U.S., the pandemic interrupted momentum that had begun in September of last year. If you remember, February marked our sixth consecutive month of net inflows, which was the best streak the company had experienced in over 5 years. March and the pandemic interrupted this momentum and brought elevated redemptions, but these have been subsiding each month since.
Nonetheless, these outflows have clouded an otherwise positive story, which is that we have also been experiencing strong gross inflows with average monthly inflows up 27% this year versus last. We are now on pace for our strongest annual sales in over 5 years. And in the third quarter, we generated $2.4 billion of gross inflows, up nearly 100% from a year ago and up 25% sequentially from Q2. Gross inflows for the first 3 quarters this year have outpaced the first 3 quarters of each of the past 4 years.
Overall, momentum is back, and our U.S.-listed ETFs have now generated 4 consecutive months of positive net flows through October. And this is no accident. We are highly engaged with advisers in areas that matter most to them. We are investing in key platforms and partnerships, and we continue to provide strong-performing products, including both individual funds and model portfolios.
A few highlights. We have maintained the elevated client engagement levels we discussed on both our Q1 and Q2 earnings calls. Driving our sales success this year, the number of high-quality client interactions have more than doubled from Q3 2019 levels. This is extremely encouraging and gives us confidence as we look out towards the end of 2020 and into 2021.
Our focus on key partnerships continues to pay off. Net flows in our IBD channel are positive year-to-date. During Q3, one of our largest IBD partners put $42 million to work in XSOE; another partner, a private wealth division of a major bank, put $250 million to work in DGRW, doubling their overall allocation. Along with strong flows in WCLD and AGGY, these are also examples of the diversity and broad appeal of our current product lineup.
Separately, our models portfolios are resonating with investors, and our efforts are gaining traction. In September, we won a third-party model mandate from Merrill. This makes us 1 of 12 asset managers that have third-party models on Merrill's advisory platform. We launched the WisdomTree Siegel multi-asset income models to help Merrill advisers and their clients sell for income in a low rate environment. This is a major endorsement for our model portfolio business.
Earlier this month, we announced a collaboration with 55ip to help advisers more efficiently and easily transition clients into model portfolios with ongoing rebalancing and tax management. The combination of our diversified model portfolios and 55ip's technology, which is integrated with major RIA custodians, will help a broad range of advisers run their practices more efficiently while delivering better client outcomes.
In Q1, we will launch an industry-leading Models Adoption Center, the MAC. The MAC helps advisers engage with our customers more effectively around models use. It provides technology tools to understand how models will impact investor outcomes. And coupled with our leading behavioral finance work, it provides workflows to allow advisers to execute model trades in a tax-efficient manner. The combination of elevated adviser engagement, traction within our models initiative, strong partnerships and momentum across a broad product lineup puts our U.S. business in a strong position to drive continued net inflows.
Turning to Europe, there is a similar story. In February, we had record AUM. The pandemic brought disruptions across our product suite, driving extreme volatility in our energy products and logistics challenges within our gold suite. In Q3, our focus was on growth, and we work to make our existing platform more competitive and innovative.
Some highlights. In August, WisdomTree WTI Crude Oil ETC, CRUD, moved to a new index. This was the result of extensive work between WisdomTree and Bloomberg to create an index resilient to extreme conditions in the WTI crude oil market. In September, the total expense ratio for WisdomTree Physical Swiss Gold, SGBS was reduced from 19 to 15 basis points to match the lowest fee offering in the market.
In October, we implemented enhancements to the SWOT parameters of our currency-hedged physical gold ETPs, and we believe they are now the most competitive products in the market. Also in October, we began applying ESG screens across WisdomTree's proprietary equity indices available to European investors. By the end of 2020, 12 WisdomTree proprietary equity indices will incorporate ESG principles. All of these enhancements have already generated positive returns.
During Q3, net flows in our energy exposure stabilized. There has historically been a strong negative correlation between energy prices and energy product flows. As you can see on the chart on Slide 8, this trend played out again in 2020. March and April saw strong inflows as energy prices fell, and then flows partially reversed in May through July as oil rebounded. The past 3 months has seen more stable trends in both energy prices and flows.
Separately, our gold platform is positioned to participate in continued strong demand. We have been a beneficiary of increased demand with our gold AUM up $4 billion or 28% year-to-date. While our flow market share hasn't kept pace in 2020, we were hit unusually hard by the pandemic. Concerns surfaced around the ability to source gold and move it across borders, which negatively impacted the trading spreads of our low-fee Swiss-vaulted gold product, SGBS, and drove heightened demand for blended vaulted products.
We have worked hard and alleviated the technical trading pressure on SGBS, and the fund is now well positioned. Our initiatives with SGBS and our currency-hedged gold products are already having an impact, and we have taken in $728 million in gold flows in the month of October. This represents over 90% share of flows against our European competition. Also important to note is that we are succeeding more broadly within our commodity suite and now have 6 ETPs with over $1 billion in AUM, 4 gold ETPs, 1 energy and 1 silver, with silver gathering over $500 million in 2020.
Finally, our UCITS platform at $1.2 billion of AUM has reached run rate profitability following recent growth and some rationalization of the product set. This is an important milestone and will contribute earnings as the platform continues to scale. All told, our Europe business is driving flows from all product suites and is once again approaching record AUM levels. Overall, we continue to execute against our strategic plans, and momentum continues to build across both the U.S. and Europe platforms.
And with that, let me now turn the call over to Jono for closing remarks.