Robert Lilien
Analyst · Morgan Stanley.
Sure. That's a pretty broad question. I think when it comes to channels, yes, I still think there's quite a lot of opportunity in all other channels. But what I look at is still, at this point, which is amazing to me, is what's the mix between mutual funds and ETFs. And in the wires, you still have a lot of mutual fund holdings. And then in the RIAs, though, it's skewed even a little more to mutual funds; and the IBDs, again, even more to mutual funds. So that's all opportunity for ETFs, and that's one reason that we focus and spend a lot of time on all the channels, but specifically on the RIA and IBD channel.
As we said in some of the prepared remarks, the IBD channel has been net positive year-to-date. We actually saw, in terms of channels turning positive, again, we've now, in the U.S., had 4 consecutive months of net inflows, the IBDs led that, then followed by the RIAs and then the wires. So we continue to focus on all.
In terms of models, which I think is a big part of the question, too, and it ties into all of this distribution, a key part of model success is a number of things. You've got to have good models, good IP, which we have, but you need good partners. And so partnering with the, again, the IBDs, the RIAs. The Merrill win was a great example and is super helpful, but so are things like other partners. 55ip is something that makes it easier and more efficient for advisers to transition the models in a tax-efficient way.
We're also adding things and these are -- this is content that is available for all of our partners. We do a bunch of proprietary research. We've done some really good proprietary research on ESG, helping clients understand both -- advisers understand what their own clients are thinking and kind of addressing any disconnect. But when it comes to models, we did some proprietary research, interviewing thousands of advisers and their end clients and again, helping to dispel myths and misunderstandings and help really bring advisers, their end clients and models together.
So it's a real holistic approach. Hopefully, it's a long answer addressing a lot of things. But we're applying all of these things to all of the channels. And again, I guess to your question, seeing a lot of success with the IBDs as well.