Thank you. Good afternoon, and thank you all for joining us. With me today are Julie Whalen, our Chief Financial Officer; Yasir Anwar, our Chief Technology Officer; and Felix Carbullido, our Chief Marketing Officer.
In 2017, we made significant progress against our strategic priorities to strengthen our competitive advantages and drive accelerated growth. As a result, we saw new customer growth, improved traffic and conversion and accelerated revenue growth in both retail and e-commerce. We ended the year as one of the few retailers of our scale to consistently deliver sustainable top line growth, bottom line profitability and robust cash flow. In 2018, we will aggressively pursue significant growth opportunities across all areas of the business and particularly in our global operations and new business initiatives, which have demonstrated significant potential.
We will also continue to strategically invest in digital advertising, technology and our customer experience while driving efficiencies and cost savings throughout our business. We are confident in our strategies and our proven track record to further extend our leadership in home furnishings and housewares industry in 2018 and beyond.
In the context of our overall performance and plan for 2018 and given the benefits of the recent tax reform, we have made the decision to invest in our associates and our customers and in our returns to our shareholders. We'll be raising the hourly wage for associates to $12 per hour in the United States and significantly improving maternity leave benefits. We will also accelerate our digital and supply chain investments to improve the customer experience, which we believe will result in increased sales and reduced costs that are not reflected in our 2018 guidance. And as we announced this morning, we will also enhance return to shareholders as double-digit increase in quarterly dividends and an increase to our share repurchase program.
We would also like to announce that as part of our ongoing efforts to optimize our retail fleet, we are expediting the closure of a number of underperforming domestic stores. We believe this decision is aligned with shifting consumer behaviors and allows us to better leverage our resources for e-commerce growth. We estimate that we could incur onetime charges of up to approximately $50 million, but we expect to see associated cost savings once these closures are executed. The impact of these closures are not reflected in our guidance.
Now I want to review our 2017 performance in more detail. We saw the momentum in our business accelerate throughout the year and particularly over the fourth quarter. Our products and operational initiatives drove broad-based comp growth in all of our brands. For the quarter, both revenue and comp growth substantially improved from last year to 6.2% and 5.4%, respectively. For 2017 overall, our 4.1% revenue growth exceeded the high end of our guidance, while our comp revenues were up 3.2%, driven by a 450 basis point acceleration in Pottery Barn, a 190 basis point increase in Williams-Sonoma and another year of double-digit comp growth in West Elm and in our newer businesses, Rejuvenation and Mark and Graham.
For the year, we delivered earnings per share of $3.61 or 5.2% growth on last year. A highlight of 2017 was the progress we made in the Pottery Barn brand. We returned the brand to growth as a result of our strategic initiatives. In addition to our high-quality proprietary products offering, we delivered on our goal to offer customers a value option and more functionality, including the launch of PB Apartment, our smaller scale, multifunctional furniture collection. We also recommitted to decorative accessories and seasonal ideas to attract new customers to the brand. Furthermore, we improved the customer experience with high -- 8 high-impact store remodels and increased personalized content and 3D product visualization tools to make the shopping experience more engaging and friction free.
As a result of these initiatives, we saw strong improvements in traffic and conversion as well as existing -- new and existing customer counts, which gives us confidence in the future growth of Pottery Barn. We are excited to see this momentum continuing into 2018. We have an exciting product line up with innovation across multiple key categories. Our new aesthetic chapters are resonating with our customers, and we will expand our PB Apartment collection, which we believe is critical to further broadening the appeal and relevance of the brand.
We will grow our online market share with expanded online-only assortments in underserved categories, trends and aesthetics through domestic drop ship. And we will also continue to refresh our retail experience with up to 10 high-impact remodels of existing Pottery Barn stores in the new year.
Now I'd like to discuss our total company progress against our 4 strategic priorities: digital leadership, product innovation, retail transformation and operational excellence. We believe these priorities are key to driving top line and earnings growth.
First, to expand our digital leadership, we accelerated our investments in technology and advertising to drive new customer acquisition, conversion and an improved shopping experience. To highlight some key accomplishments, we enhanced the product storytelling and functional experience of our mobile sites across all of our brands. We made meaningful improvements to our sites and our e-mail personalization program to deepen customer engagement, and we leveraged our digital platform to elevate our cross-channel customer experience with the launch of buy online, pick up in store for the Williams-Sonoma brand and more recently, for Pottery Barn Kids. We initiated the process of re-platforming The Key loyalty program with a vastly improved mobile and in-store experience.
In digital advertising, we shifted our ad spend to top-of-funnel vehicles that drive brand awareness, social media campaigns that inspire new and existing customers and in cross-brand initiatives such as The Key to increase customer engagement and cross-selling opportunities across our brands.
And our investments are having an impact. We saw a 5.5% growth in our e-commerce channel for the full year with Q4 accelerating to over 8%. We also drove 5% total customer growth, the highest increase in total customers since 2014, which will fuel our growth over the long term. And furthermore, our enrollment across brands and channels in our loyalty program, The Key, more than doubled over the past year, which will also drive sizable incremental revenue annually.
As you know, we also made the exciting acquisition of Outward, Inc. at the end of last year. As a leading 3D imaging and augmented reality platform in our industry, we believe Outward has the technology as well as the tech talent to help us further accelerate digital innovation and drive meaningful impact throughout the business. Over the next year, we will integrate Outward technology in all of our core brands to improve product visualization and design capabilities. This will further elevate our customer experience, increase conversion and reduce returns.
Second, to drive product innovation, we evolved our product strategies to better align to shifting consumer preferences and broaden our brand's market reach. Our proprietary product development capability has allowed us to stay ahead of trends across all brands, and our direct sourcing model enables us to deliver superior value and quality to our customers. As exemplified in the Pottery Barn brand, we focus on the value equation across all categories and introduce more opening price points to drive accessibility to more consumers.
We also refined our products offering to address our customers' specific needs and lifestyles at different life stages. For example, in addition to our PB Apartment collection, we introduced the curated assortment of best-in-class baby gear in our Pottery Barn children's home furnishings business, which led to more registry creations and new customer acquisition. We also launched industry-leading offering of GREENGUARD-certified nursery furniture to meet the increasing demand for healthier, more sustainable products in the home. In West Elm, we successfully expanded our new modern collection, asserting our design leadership, broadening the distance between us and the competitive set in the marketplace and attracting new customers to the brand.
Collaborations and partnerships continued to play an important role in expanding our market reach by differentiating our products through exclusivity and novelty. In Williams-Sonoma, exclusive collaborations with vendors and chefs are core to our brand differentiation. Over the past year, we partnered with our trusted vendors, including Hestan, USA Pan, Shun, All-Clad -- and All-Clad to launch exclusive innovative products that attracted new and loyal customers. We also continued our partnerships with major food festivals across the country to enhance our interaction with chefs and local food communities.
In our Pottery Barn children's business, licensed collections such as Harry Potter generated strong demand from our new and loyal customers. And in West Elm, we built upon our innovative values-based approach to collaborations with the launch of our partnership with Leesa Sleep, whose social mission is complementary to the brand's commitment to supporting the communities in which we operate.
Third, to accelerate our retail transformation, we focused our efforts around value-added services, inspiration and convenience as our stores remain an important source for new customer acquisition, establishing brand loyalty and driving sales across our multichannel platform. Over the past year, we have introduced new value-added tools and services such as our cross-brand design crew to simplify the home decorating experience for our customers. We have better leverage to our retail fleet to enable a cross-channel shopping experience through the launch of buy online and pick up in store in Williams-Sonoma and Pottery Barn Kids stores. And our store remodels in the Pottery Barn and Williams-Sonoma brands are driving accelerated growth in these stores and are exceeding our internal four-wall profitability metrics.
We continued the expansion of Williams-Sonoma Home, a key growth initiative with the addition of 24 more locations in Williams-Sonoma stores and 2 freestanding stores, all of which are contributing to increased traffic and sales online and in-store. Given evolving consumer behavior, we've also been prudent and deliberate in our approach to fleet optimization with the closure of 19 underperforming stores during the year on lease expiration.
Fourth, to achieve operational excellence, we focused on cost efficiencies in the supply chain and inventory optimization to offset our investments in the business. For example, we improved the speed of order fulfillment and delivery by an average of 20% and 6%, respectively, and reduced the rate of returns and damages, which generated significant cost savings during the year. These improvements resulted in a reduced number of escalation calls to our care center and higher customer satisfaction metrics as our customers received their orders more quickly and with more visibility during delivery. While we see significant opportunity to further optimize our inventory, there has been a notable improvement for in-stock service levels and reduced local market out-of-stocks across the company.
All these accomplishments are underpinned by our company culture and values, which have long defined the way we operate. Doing business the right way is important to us and important to our customers. Just last month, Williams-Sonoma, Inc. was ranked #14 in Barron's inaugural list of the 100 most sustainable companies in the United States and #2 among the industry of consumer discretionary companies. We are proud to be recognized for our efforts in advancing sustainability initiatives from verifying that our products are produced ethically and from sustainably sourced materials to our commitments paying Fairtrade Premiums back to workers. We are constantly working to achieve our business goals while improving our social and environmental performance.
Looking forward to 2018, I am optimistic about the growth opportunities that lie ahead. We will continue to execute against our 4 strategic priorities to strengthen our platform and drive profitable growth across our brands.
Couple of key initiatives for 2018 include: the launch of buy online, pick up in store in Pottery Barn and West Elm following the successful pilot in the Williams-Sonoma brand last November and the recent rollout in Pottery Barn Kids. In digital advertising, we will continue to fund more top-of-funnel vehicles to drive awareness and improve brand perception while optimizing our catalog strategy and in-house capabilities to maximize our total ad spend. In e-commerce, we'll focus on removing conversion friction by re-platforming our mobile sites to progressive web app technology, streamlining our checkout process and implementing the next generation of our machine learning, on-site search and personalization experience. In addition to these initiatives, we will aggressively pursue growth in product categories and markets where we see significant untapped potential.
Let me first talk about the product categories. We have a pipeline of new sizable product initiatives that we'll be announcing this year. For the first time, we'll be launching 2 cross-brand collaborations that feature distinctly different aesthetics from what's available in the markets today. Our Lilly Pulitzer collaboration announced last month is the first of our One Home collaborations across the Pottery Barn brand and marks the first time that all 3 brands have simultaneously released coordinating collections, giving customers the opportunity to create a cohesive look throughout the home. And as I mentioned earlier, we are taking advantage of a substantial opportunity in curating an online marketplace in our Pottery Barn brand. We are partnering with synergistic, high-quality vendors to significantly expand our online-only, direct-ship assortments in underserved categories, trends and aesthetics. This online marketplace will give us the ability to accelerate growth without inventory cost and to test new products and price points.
Second, we see significant opportunity in the design-oriented functional home furnishings market for our West Elm brand to capture more share. As one of the fastest growing, most profitable brands in the industry, it has continued to deliver accelerating growth domestically and globally despite very low brand awareness. We will continue to leverage the brand's leadership in design to expand into new categories and in our emerging B2B and hospitality businesses. We will also increase West Elm's brand awareness through new stores and high-impact advertising campaigns that have proven successful in driving new customers to the brand. We are confident in the brand's potential to reach $2 billion in the near term and be our biggest brand over time.
We also believe there's enormous potential in the high-end home furnishing space for Williams-Sonoma Home to lead. We will continue to drive growth through expanded product assortment, innovative marketing and the expansion of Williams-Sonoma Home's retail presence. Our Rejuvenation brand will also continue to solidify its leadership through digital and retail expansion in the high-end lighting and hardware market while increasing offerings in utility and furniture to position this brand as a partner in quality remodeling projects and heirloom home furnishings.
In the international market, we have a tremendous opportunity to become the world's leading specialty multichannel retailer in home furnishing and housewares. In 2017, we successfully entered South Korea and Ireland, launched our e-commerce presence in Canada and expanded our presence in existing markets. We grew our global presence by almost 40% over the past year to a total of 128 selling locations. We delivered a significant improvement in profitability in our company-owned operations, driven by our continued focus on operational excellence. We also laid the foundation to better position us for entry into bigger markets in the near term. We developed and implemented a marketing strategy, which is already proven effective in Australia, in the U.K., and we've also improved our sourcing and inventory management, which is streamlined delivery to our franchisees.
In 2018, we will continue this momentum to further realize our global potential. We have plans to open new West Elm locations in the U.K., both company owned and with existing partners. We will introduce Pottery Barn Kids to the U.K. market through our John Lewis Partnership, and this increased retail presence will also drive growth in our fast growing U.K. e-commerce business.
In other parts of the world, our existing franchise partners plan to open over 20 locations during 2018, and over the next 3 to 5 years, we are focused on our multichannel expansions into larger-sized market, particularly Asia, Europe, the Middle East and Latin America, which combined -- which have a combined addressable market of approximately $350 billion. Currently, we are in active negotiations with potential partners for entry into one of the biggest markets in Asia.
Undoubtedly, we are excited about these opportunities. But driving profitable growth has been and is our top priority. We are relentlessly focused on driving efficiencies and cost savings to mitigate risks that may arise. We're proactively streamlining our operations, optimizing our organization, reducing inventory levels and downsizing our retail footprint. We expect to generate significant cost efficiencies that will help fund our strategic investments in the business. Specifically, in the supply chain, we see substantial cost savings opportunities in inventory management, increased order visibility and improved speed and quality of delivery, all of which will further enhance the customer experience and drive down returns and replacements as well as drive down costs over time.
Inventory management is a top priority across all of our brands. To lower our inventory carrying costs, we will be flowing smaller purchase order quantities more frequently. To stabilize inventory growth as well as reduce back orders, aged inventory and out-of-market shipping costs, we will continue to invest in the necessary talent, tools and resources to drive better inventory accuracy. All of our brands are transitioning to one inventory, which means we will be managing our inventory across channels to help optimize our inventory levels, leading to improved productivity and throughput across our regionalized distribution network.
To increase order visibility and speed of delivery to the customer, we will be improving the operating performance and reducing production lead times across our manufacturing facilities as well as increasing transparency across the supply chain for a better view of order status and progress. Within our distribution centers, we will reduce turnaround time and further improve our packaging and order consolidation to increase pieces for delivery and reduce the number of deliveries per order.
In 2018, we will also introduce online self-service scheduling for furniture orders to enhance customer visibility during the delivery process. To reduce returns and damages, we will continue to increase transparency and scrutiny throughout the supply chain and increase customer touch points during delivery to maximize customer interaction satisfaction.
In digital advertising, we are focused on maximizing our ad spend by bringing more of the CPC, cost per click, bidding process in-house. Furthermore, we are optimizing our catalog strategy to shift more of our marketing mix to high-impact digital channels.
And regarding our retail fleet, in addition to the accelerated store closures we announced today, we will continue to close stores upon lease expiration to further streamline our store base. We anticipate the closure of approximately 80 stores over the next 3 years unless we receive more favorable rent terms. We will also be opportunistic and disciplined in new store openings as we look to partner with landlords who understand the new retail dynamics and are willing to make investments for the future.
Technology, of course, will play a critical role as we drive process improvements and automation throughout our business to enhance productivity and efficiency. We are excited to welcome our new Chief Technology Officer, Yasir Anwar, to this call. Yasir, do you want to say a few words before I wrap up and turn the call over to Julie?