Charles M. Swoboda
Analyst · Goldman Sachs
Thanks, Mike. We're focused on 4 priorities to drive our growth in fiscal 2014. Our first priority is to continue to lead with innovation across our product lines and drive to cost parity with conventional technology. In lighting, we recently launched 2 breakthrough products that we believe can open significant new markets to LED lighting. In June, we launched our innovative UR Series linear upgrade kit that enables customers to convert their existing fluorescent fixtures to LED for less than $100 without removing the fixture. Recently, we announced our new XSPR Series Street light, which is a breakthrough in LED outdoor lighting. The XSPR is the first $99 LED streetlight that is designed to compete head-to-head with low-cost, high-pressure sodium streetlights in residential applications, while delivering 65% energy savings and a significant upgrade in light quality. We released the CPY250 next-generation canopy fixture, which delivers increased performance at a lower initial cost, and we just released our new VG Series LED parking structure fixtures, which are designed to deliver optimal, low-glare illumination, more energy savings and a lower initial cost. In LEDs, our SC3 Technology enabled a new generation of Power LEDs that has opened new applications for LED lighting to compete head to head with traditional incandescent, HID and fluorescent products. We continue to expand the product family with our new XLamp XH Series ceramic mid-power LEDs, which deliver no-compromise quality and performance for lighting applications. We expanded the CXA series of LEDs, which are targeted at ceramic metal halide applications, and we released our LMR2 LED module for residential downlight applications. We are working on a next-generation LED platform to further increase price performance and enable the next wave of new lighting applications. In Power, we expanded our silicon carbide MOSFET product offering and released the industry's first all-silicon carbide 3-phase power module. We also achieved a major commercial milestone for gallium nitride RF devices, as we have now shipped more than 2 million HEMP devices for telecom infrastructure applications. Our second priority is to build the Cree brand in both the commercial and consumer lighting segments by expanding our product offerings and continuing to invest in marketing the value of the Cree LED bulb and LED lighting directly to the end user. We made great progress with the initial launch, raising Cree's profile dramatically with a tremendous increase in share-of-voice for the Cree bulb and the Cree brand, as well as a significant increase for LED lighting as a category. We recently announced the Cree BR30 LED bulb, which is available exclusively at the Home Depot. It delivers an LED bulb that works like a regular VR-style flood lightbulb, lights like a regular lightbulb and is priced to give consumers a reason to switch to LED. Our partnership with the Home Depot has demonstrated that great products at great prices, combined with a world-class retailer and a serious investment in marketing, can change both consumer behavior and the product category faster than many of the skeptics predicted. To put this in perspective, we believe that we have sold more Cree LED bulbs at the Home Depot since our launch than they've sold of all other A19 LED bulbs combined. We plan to continue to make a significant investment in marketing the Cree LED bulb in fiscal 2014, although Q1 spending will be incrementally lower than Q4 due to the timing of the various media activities. Our third priority is to focus on select market segments, where we can upgrade existing lighting and drive adoption with a combination of new product offerings, short payback, expanded services and an innovative channel approach. We have had tremendous success over the last year in focused market segments, such as the petroleum and convenience store applications. We have delivered innovative products like our new CPY canopy fixture, offered the industry's first 10-year warranty and built a channel to focus specifically on the needs of this market. As we have stated in the past, we are not trying to be a traditional lighting company. We're a technology company, developing products to fundamentally change the lighting experience. We are focused on enabling the applications that require significant product innovation to shift to LED. This plays to our strength in developing innovative category-changing products and our flexibility to take new approaches to deliver LED lighting to the real users of light. Our fourth priority is to build on the momentum of FY '13 and continue to grow revenue and profits. We target revenue growth from new products and increased LED adoption, and profit growth from the combination of higher sales, lower-cost products and operating expense leverage. We have a tremendous market opportunity in LED lighting, and we are focused on the applications where we can provide a better value than traditional technology and drive LED adoption. We target the combination of incremental volume leverage from higher revenues and lower costs from our new product designs to deliver incremental and margin improvements. While this may vary from quarter-to-quarter with product mix, we target incremental improvement in gross margin for the year, combined with operating leverage in R&D and G&A to drive the bottom line. As I mentioned earlier, Q1 total company backlog is ahead of this point last quarter, led by higher lighting orders. The growth over the last few quarters has increased our factory volumes and execution has become a more critical factor to supporting a higher targeted demand. At the same time, the customer still expects short lead times, which adds variability to our forecast for the quarter. Based on the current backlog, forecast and trends in the business, we are targeting Q1 revenue to grow to a range of $380 million to $400 million, which is comprised of strong growth in lighting sales, driven by LED fixtures and LED bulbs; LED sales in a similar range; and incremental growth in Power and RF sales. We target non-GAAP gross margin to incrementally improve to 39%, plus or minus. The targeted margin improvement is based on incremental improvement in lighting, where we are targeting a benefit from an increased mix of LED fixture revenue and a full quarter of the LED bulb cost reductions that were implemented during Q4. We target non-GAAP operating expenses to increase approximately $3 million in Q1, driven by higher sales commissions related to higher lighting sales, higher R&D and G&A. As a result, we target non-GAAP earnings in Q1 of $0.36 to $0.41 per diluted share. Please note that our non-GAAP targets exclude amortization of intangibles, stock-based compensation expense and the related tax effects. The Cree LED bulb is gaining momentum, and we are delivering innovative new LED fixture products for both indoor and outdoor applications. While LEDs and fixtures drive the bulk of our financial results, the bulb is strategically important in driving LED adoption and building the Cree brand. Our new products have opened new applications, improved payback and fueled growth in LED lighting. We remain focused on driving mass adoption and our long-term customer goal of 100% upgrade to LED lighting. We will now take analyst questions.