Good day, ladies and gentlemen, and thank you for standing by. My name is Huey, and I'll be your conference facilitator today. At this time, I'd like to welcome everyone to Cree, Inc.'s Fiscal Year 2013 Fourth Quarter Financial Results Conference Call. [Operator Instructions] As a reminder, ladies and gentlemen, this conference is being recorded today, Tuesday, August 13, 2013. I would now like to introduce Raiford Garrabrant, Director of Investor Relations of Cree, Inc. Mr. Garrabrant, you may go ahead, sir.

Thank you, Huey, and good afternoon. Welcome to Cree's fourth quarter fiscal 2013 earnings conference call. By now, you should have all received a copy of the press release. If you have not received a copy, please call our office at (919) 287-7895, and we will be pleased to assist you. Today, Chuck Swoboda, our Chairman and CEO; and Mike McDevitt, our CFO, will report on our results for the fourth quarter of fiscal year 2013. Please note that we'll be presenting both GAAP and non-GAAP financial results in our remarks during today's call, which are reconciled in our press release and financial metrics posted in the Investor Relations section of our website at www.cree.com under Quarterly Results in the Financial Information tab. Today's presentations include forward-looking statements about our business outlook, and we may make other forward-looking statements during the call. These may include comments concerning trends in revenue, gross margin and earnings, plans for new products and other forward-looking statements indicated by words like anticipate, expect, target and estimate. Such forward-looking statements are subject to numerous risks and uncertainties. Our press release today and the SEC filings noted in the release mention important factors that could cause actual results to differ materially. Also, we'd like to note that we will be limiting our comments regarding Cree's fourth quarter fiscal year 2013 to a discussion of the information included in our earnings release and the metrics posted on our website. We will not be able to answer any questions that would involve providing additional financial information about the quarter beyond the comments made in the prepared remarks. This call is being recorded on behalf of the company. The presentations and the recording of this call are copyrighted property of the company, and no other recording, reproduction or transcription is permitted, unless authorized by the company in writing. Consistent with our previous conference calls, we are requesting that only sell-side analysts ask questions during the Q&A session. [Operator Instructions] We recognize that other investors may have additional questions and we welcome you to contact us after the call by email or phone at (919) 287-7895. We are also webcasting our conference call, and a replay will be available on our website through August 27, 2013. Now, I'd like to turn the call over to Chuck.

Thank you, Raiford. Fiscal 2013 was a great year, as revenue increased 19% to a record $1.4 billion and non-GAAP net income increased 42% to $155 million or $1.32 per diluted share. The growth in revenue was driven by the success of our new products in all 3 business segments. The growth in non-GAAP net income was driven by higher revenue, a 27% increase in non-GAAP gross profit, and a 53% increase in non-GAAP operating income due to improved operating leverage across the business. Cash and investments increased $279 million in fiscal '13 to more than $1 billion due to increased profitability and solid execution. The combination of our earnings momentum and strong balance sheet continues to give us the ability to invest in growing our business and the flexibility to respond to new opportunities in the market. Fiscal Q4 revenue increased 7% to a record $375 million, with non-GAAP net income of $46 million or $0.38 per diluted share. Revenue and non-GAAP earnings per share were in the middle of our target range, primarily due to strong sales of the Cree LED bulb and our LED components. The sales trends in Q4 were as follows: lighting grew 33% year-over-year to $134 million; LEDs grew 17% year-over-year to $217 million; and Power and RF grew 14% year-over-year to $24 million. Non-GAAP gross margin was 38.2% in Q4, which was within our target range for the quarter, but on the low end due to a shift in lighting product mix. Individual product margins were generally in line with our expectations. However, the mix was different, as LED bulb sales were higher than targeted and fixture sales were lower. Fixture sales increased in the second half of the quarter, and the momentum has continued into fiscal Q1, as a number of large…

Thank you, Chuck. I will be providing commentary on our financial statements on both a GAAP and non-GAAP basis, which is consistent with how management measures Cree's results internally. However, non-GAAP results are not in accordance with GAAP and may not be comparable to non-GAAP information provided by other companies. Non-GAAP information should be considered a supplement to and not a substitute for financial statements prepared in accordance with GAAP. A reconciliation of the non-GAAP information to the corresponding GAAP measures for all quarters mentioned on this call is posted on our website, along with the historical summary of other key metrics. For fiscal 2013, revenue increased $221 million or 19% year-over-year to a record $1.4 billion. GAAP earnings increased 96% year-over-year to $87 million and $0.74 per diluted share for fiscal 2013 and non-GAAP earnings increased 42% year-over-year to $155 million and $1.32 per diluted share. Non-GAAP earnings exclude $68 million of expense, net of tax, or $0.58 per diluted share from the amortization of acquired intangibles and stock-based compensation. Fiscal 2013 revenue and gross profit for our reportable segments were as follows: LED products revenue grew 6% to $801 million and gross profit grew 19% to $345 million from fiscal 2012 for a 43% gross margin; lighting products revenue grew 48% to $495 million and gross profit grew 44% to $149 million from fiscal 2012 for a 30.1% gross margin; Power and RF products revenue grew 22% to $89 million and gross profit grew 50% to $48 million from fiscal 2012 for a 53.8% gross margin. In determining gross profit for our segments, we do not allocate certain employee benefit costs, stock-based compensation and acquisition-related costs. These non-allocated costs totaled $19 million for fiscal 2013 and are included to reconcile to our $523 million GAAP gross profit. For…

Thanks, Mike. We're focused on 4 priorities to drive our growth in fiscal 2014. Our first priority is to continue to lead with innovation across our product lines and drive to cost parity with conventional technology. In lighting, we recently launched 2 breakthrough products that we believe can open significant new markets to LED lighting. In June, we launched our innovative UR Series linear upgrade kit that enables customers to convert their existing fluorescent fixtures to LED for less than $100 without removing the fixture. Recently, we announced our new XSPR Series Street light, which is a breakthrough in LED outdoor lighting. The XSPR is the first $99 LED streetlight that is designed to compete head-to-head with low-cost, high-pressure sodium streetlights in residential applications, while delivering 65% energy savings and a significant upgrade in light quality. We released the CPY250 next-generation canopy fixture, which delivers increased performance at a lower initial cost, and we just released our new VG Series LED parking structure fixtures, which are designed to deliver optimal, low-glare illumination, more energy savings and a lower initial cost. In LEDs, our SC3 Technology enabled a new generation of Power LEDs that has opened new applications for LED lighting to compete head to head with traditional incandescent, HID and fluorescent products. We continue to expand the product family with our new XLamp XH Series ceramic mid-power LEDs, which deliver no-compromise quality and performance for lighting applications. We expanded the CXA series of LEDs, which are targeted at ceramic metal halide applications, and we released our LMR2 LED module for residential downlight applications. We are working on a next-generation LED platform to further increase price performance and enable the next wave of new lighting applications. In Power, we expanded our silicon carbide MOSFET product offering and released the industry's first…

[Operator Instructions] And our first question will come from the line of Brian Lee with Goldman Sachs.

If I look at the midpoint of your guidance ranges, it applies gross margin in lighting is up about 400 or 500 basis points sequentially. I guess, first, is that the right math? How much of that improvement is being driven by LED bulb product versus the better mix? And then secondly, what needs to happen to get back to the low-30s level from a couple of quarters ago? And then I have a quick follow-up.

Yes, Brian, I don't have that math in front of me, but generally what we're doing in the targets is -- what we're looking at is really 2 things. We have cost reductions that we actually implemented at the end of Q4. And so when you roll those through on the bulb for a whole quarter, we should see that incremental gross profit flow right through. Second, as we add more fixtures to the business overall, they obviously, today, have currently a higher margin. And so it's a combination of those 2 things that really drive the vast majority of the overall margin improvement from Q4 to Q1 that we're targeting.

Okay, any thoughts on the second part of that question, just what needs to happen to get back to the low-30s?

Yes, I -- again, I don't have a specific target for you on what the lighting margins are. In fact, I haven't done the math there in what we just -- what those 2 things imply. But I feel like -- that -- we have the cost reductions available to us, that I think that that's a reasonable target in the not-too-distant future. Honestly, what we're targeting for the whole company is that we want to see incremental improvement in all the product lines. So -- and as I look out over the year, I think we have the cost levers to do that. We don't totally control what's going to happen in the market, but at least in the short-term, think we can see specifically a couple of things that we're going to do in the near term that should -- we should see significant improvement in lighting gross margins from Q4 to Q1. And given the fact that we just brought on a huge consumer product, I actually think that's great progress for the business.

Okay, fair enough. If I could just squeeze in my second question on lighting growth, it seems like you guys have seen some deceleration there recently and that's at odds with your peers, also given the growing product breadth across the portfolio. I'm just wondering if you can help reconcile a bit as to why that is and also, what might reverse the trend going forward.

Yes, Brian, I think you're reading too much into the 1-quarter data point. I think last quarter, the data was flipped. Everyone was wondering why our business was accelerating and the other guys were decelerating. I think in lighting, you have to be careful. You have to look at it a little broader than quarter-to-quarter. We're focused on certain markets and applications. And as those grow, we're going to have some variability. But overall, I think we've grown significantly. You can see that in our overall numbers. I think most of the other guys in the lighting business that are selling LED-based products are growing as well. So I think it's a net positive trend for the industry. And I think as far as we're concerned, other than some of the timing we saw last quarter, I still feel -- continue to be very optimistic about the growth rate overall and, not only what we've done, but with the new products coming online, we should be opening new markets and being able to continue to drive that going forward. So again, I wouldn't read too much into a 1-quarter data point, given the fact that even in that quarter, we saw the order momentum pick up and heading into this quarter, we're ahead of that point, so...

Our next question will come from Paul Coster with JPMorgan. Paul Coster - JP Morgan Chase & Co, Research Division: Chuck, I've got the sense in the prepared remarks, that maybe on the execution side, there were some constraints on growth. Does that play into this revenue growth story as well?

So Paul, what I would say is, is that I think LEDs grew as fast or maybe even a little faster than we had targeted. And so we have seen that in that side of the business and we have seen lead times move out a little bit. So there's a few constraints on that side. I think not significant limitations and I think we're doing things to address that, as you can see in Mike's comments earlier about adding some capacity in the near term. In lighting, it was a function of the timing. So there is definitely -- as we exited Q4, we were definitely constrained from a production standpoint. You can either -- and that has to do with when the orders come in the back end of the quarter, there's just only a finite amount of capacity. So that's why I'm a bit more optimistic heading into this quarter. As long as the order flow comes in a little bit earlier, that should -- that problem should at least be less this quarter than it was last. Paul Coster - JP Morgan Chase & Co, Research Division: Now your third objective is to go after new market segments. Do you have the resources necessary to do that or do you think you need to go outside the firm, make an acquisition to buy your way into new markets, new geographies?

Yes, when I say new market segments, I -- right now I think less about geographies in the short term and more about applications that are unserved. So you can argue that our UR product lets us do something no one has ever really done before, which is it's not a lighting fixture and it's not a bulb. It's essentially a product that enables a very large chunk of the electrical contractor industry to get into the LED upgrade business, and I'll just use that as an example. I think we see other product segments that, with the right innovation, that we can then go after in maybe a slightly different way. And the example I gave you earlier was the petroleum market. There is an example where we have a slightly nontraditional way to go after those customers, really a channel that's dedicated to that industry instead of one that's dedicated to lighting specifically. And I think in certain other specific market segments, there will be opportunities to kind of take a hybrid approach, which is we use our conventional channel, but also I'd say some industry-focused channels that can get us access there. So it's less about acquisition and more about products to solve problems that aren't solved yet, and then getting a sales focus on that very specific market.

Our next question will come from Vishal Shah with Deutsche Bank.

Chuck, on the guidance for the first quarter, can you just talk about the expectations for bulb versus fixture sales? Do you expect both of those segments to be up, but fixtures to be up more than LED bulbs? And then also, are you expecting the fixture margins also to improve sequentially? And I have a follow-up.

Yes, so what I would say is, in terms of the growth, we're expecting good growth in fixtures and incremental growth in bulb. So right now those targets are based on more growth in fixtures than there is in growth in bulb. And that's -- from a fixture standpoint, I think that makes sense. Obviously, we've got a lot of design activity there. And on bulbs, that's more of -- we haven't gotten into the fall season right now, so I'd expect that we're going to run at this rate. And when we get into the fall lighting season, that will be another opportunity to really start to drive that growth to the next level, and that's going to be a function of how well we sell through in this fall lighting season. I think your second question, did I get that or did I miss part of that, Vishal?

My question was on the sell-through. I guess, how much of the bulb growth you're seeing is coming from just inventory build at some of these stores? And at what point do you have to pass some of these cost reductions over to the end consumer? And so how should we think about the margins in the long run for the bulb business?

Yes, what I would tell you is that bulb sales right now are ahead of our expectations at this point, and I think it would be reasonable to say they're probably ahead of the Home Depot's expectations. So I think their sales are doing well. I think there is definitely some of our sales are to fill that channel so that as we try to ramp up sales further. I don't see a significant shift in the pricing in the short term, obviously, that the market will adjust that. But right now, we decided to launch the product at a certain price point, knowing that we have some innovations available to actually get the cost down. So I would expect that at least in the near term that we should be -- the bulb should be continuing to get into a better margin position and approaching more of the lighting margins overall. I think you also asked earlier about fixture margins. And as I said, we're targeting incremental improvement in all the product lines over the years. So we're assuming that, in addition to progress on the bulb, that we'll make progress in fixtures, as well as in LEDs and in the Power/RF area for the year.

Our next question comes from the line of Jed Dorsheimer with Canaccord.

I guess, Chuck, first question is just on the SC3. You mentioned that it's over 50%. This is the first quarter that you've mentioned that. Could you give us any further indication in terms of, maybe not the percentage, but how close to finished in terms of that penetration do you think you're at?

Yes. So, Jed, we're over the 50% point, but I would say we've got a significant -- there's still a lot of additional product to move to that technology. So I would say that we're past 50%, but not a lot past that at this point. And so -- and I also would say that I'm not sure that 100% of them will ever convert. Obviously, there are some old legacy products that will stick around. But I would imagine that, at least for the next few quarters, we'll continue to see SC3 increase as a percentage of the business.

And then as my follow-up, you had mentioned last quarter about some additional cost-downs, particularly in the packaging of the LED products. So I was wondering if you could elaborate on that. And if I could sneak one in, on the bulb business, your bulbs are selling better than both you and Home Depot expected, so any plan for capacity expansion on that product line?

Yes, Jed, not a lot of specifics I can offer to you on the LED side of the business other than one -- comments I made in my prepared remarks. What I -- I guess, what I want to explain to you and to shareholders is that we believe that SC3 isn't the last major platform. It's just the one we're on today. And we think there are innovations available that are going to allow us to continue to make cost strides at the LED level, as well as the things we're doing at the system level. And so that's really the message there is that we think there are definitely innovations ahead of us that will help us bring the cost down there. And as you know, more related cost-down usually means we can expand the market overall for LED lighting. As far as bulb capacity, we've actually increased the capacity from when we launched in March. We have plans to continue to increase that and it's a function somewhat of demand. And in that case, that's primarily a supply chain thing, and so it's just -- we need a certain amount of lead time. So we have increased and we'll continue monitor that. And I feel like if we're able to drive the sales to that next level, and since we're really getting started, that would be at least our target, then I think we'll have to expand that capacity here over the next 6 to 12 months again.

Our next questioner in queue comes from the line of Andrew Huang with Sterne Agee. Andrew Huang - Sterne Agee & Leach Inc., Research Division: So congratulations on the A19, the BR30 and the $99 streetlight. With all these great products, I'm a little bit worried about your LED component capacity. So maybe you can comment on the factory utilization, and then what levers you have to ramp up your capacity, and then I have a quick follow-up.

Yes, Andrew. So as you know, at the end of last quarter, we said we're starting to have -- the LED factory was becoming fully utilized. And I would say that it continues to run pretty full. That's why lead times have moved out a little bit. We have had -- started adding capacity, so it's a combination of some incremental equipment capacity, as well as the addition of 150 gives us capacity. I think we'll be in that mode here for the next few quarters. As you see in the targets we laid out, CapEx is starting to raise up a little bit. I don't think it's -- these aren't major chunks of capacity, but we will have to make capacity investments here over the next couple of quarters to continue to support the growth, both in the LED product line, as well as in our internal lighting product line. And that, frankly, given the -- given where we've been in the last couple of years, we kind of like having that problem to work on. Andrew Huang - Sterne Agee & Leach Inc., Research Division: Okay. And then if you look at the lighting revenue, excluding bulbs, can you give us some color on what caused the hiccup in the June quarter?

Yes, Andrew, so if I look at the difference between Q2 and Q -- or Q3 and Q4, some of the bigger projects that we see on a normally -- a routine basis -- and they're not the same projects, obviously, you're always bidding on new ones. The ones that we had expected to come in a little bit early in the quarter, they either came in later in Q4 or -- frankly, some of them got pushed into Q1. So it's mostly project timing. To the question that maybe you're implying is, is it in any one channel? We actually saw it across channels. So it wasn't a one-off, one channel. We actually -- it was really projects, whether it was sold through the various channels we sell at. So at this point, given that it's picked back up, there was no specific one root cause here or there. It -- our best estimate right now, and I feel pretty good, given that the order rates picked up in Q1, is that it was just timing.

Our next question will come from the line of Brandon Heiken with Crédit Suisse. Brandon Heiken - Crédit Suisse AG, Research Division: We've seen some data points recently about backlighting sales being relatively weak in Asia. And I know in 2011, the reason given for some of the margin compression that year was the spillover of maybe mid-power chips into general lighting from backlighting. Has the business changed enough since then to prevent that this time and what are your expectations on margins going forward because of that issue?

Yes, I would tell you that we went through -- when the backlighting issue happened a couple of years ago, I think we saw mid-power LEDs enter the market. I haven't really seen that dynamic go away, so I'm not sure it ever really got better either. I would say that the competitive environment that we see from people with backlighting capacity selling mid-power LEDs has been pretty similar for the last few quarters, and I would say it remains competitive. Our approach is a little bit different. We're trying to focus on the applications where lumens per watt wins, where our high-power strategy can build lower-cost systems or even in our new XH Series. We came out with a new LED last quarter, and it's actually a ceramic mid-power style, lighting-class LED. And you might look at that and go, "Well, why would you come out with a higher-end version of a mid-power?" And that -- the answer is that you can throw a bunch of plastic package LEDs in an application, and that's one way to solve it. But we actually see opportunities for our customers to build not only higher-performance systems, but lower-cost by going to essentially a higher-end ceramic mid-power style LED. So the idea is to focus on that innovation, and I think with the growth we're seeing in the general lighting market, I think -- look, we don't -- can't predict the future exactly, the competitive environment, but at least right now, we don't see any signs of a big shift there one way or another for whatever's going on in backlighting. Brandon Heiken - Crédit Suisse AG, Research Division: And what are your expectations with OpEx for the coming fiscal year? It sounds like there was a little bit lower OpEx than guidance in the June quarter and now it's a little bit up for September guidance. What do you think for the rest of the fiscal year?

Yes, in the June quarter, we did all the strategic things we were trying to do. The timing there was just a function of some lower commissions just related to the lower fixture sales. I know that there was -- IP litigation timing was less than -- it came in on the favorable. So those are the 2 big switches. For the fiscal year, we're going to continue to invest. I think that we'll see investment across the different areas. But as I said earlier, our target for the year is to see -- is to generate operating leverage. I don't think we're going to see a lot right now. And based on our investment strategy and sales and marketing, we're going to make those investments to take all these great new products and get them out into market. But I do think that if we generate the top line growth that we're targeting, then we should see some leverage both from the R&D investments, as well as on the G&A side.

Our next question will come from Edwin Mok with Needham. Edwin Mok - Needham & Company, LLC, Research Division: So Chuck, first question, going back to lightbulb. You just launched a new bulb, this BR30 bulb, and you said that your sales at Home Depot was better than you and Home Depot expected. Why are you so modest in your lightbulb outlook for the coming quarter?

I think -- why are we modest? Well, one, I like to see -- one of the things we've been doing is that sales are ahead, but we're also planning on them growing fairly significantly. I shouldn't say planning, we're targeting them to grow pretty significantly. And so some of that is a function of is we need the sales -- the sell-through to keep going, and there's -- yes, we've got work ahead of us. I -- while we're ahead of, I think, our expectations and the Home Depot's, we both know that there's investments to be made. We have to continue broadening the awareness of the product and the category. They've got activities they are planning. So I think I'm just trying to be realistic that these things take, usually, time to continue to build up the momentum. I mean if what you're poking at is, is this a big opportunity? It certainly is. Obviously, when we launched the product, there's like 5 billion lightbulbs in people's houses that, in the U.S. that you can imagine converting to LED. So I think there's a big opportunity. At the same time, there's a lot of work ahead of us to pull that off, and so I think I'm just trying to balance that in the short term. Edwin Mok - Needham & Company, LLC, Research Division: Okay, that's fair. And then a question on gross margin of the LED product business, right? So the pickup this quarter, how much was that was -- come from increasing utilization? I think last quarter, you guys talked about that you might have to increase some capital spending, but I saw that CapEx didn't really go up this quarter. Is this something that we expect to come or any way you can kind of give us a sense how much CapEx could be for 2014?

Yes, I think the gross margin is coming a little bit from scale and also from the benefit of the lower cost of new products. That's really what gave us the benefit last quarter. As far as capital goes, if you look at our targets for next year, I think we're targeting -- Mike, is it $120 million?

$120 million.

And so if you look at $120 million versus what we spent last year, you can see that we are seeing some increase in what we're planning to spend. And keep in mind, when we start spending, you'll see that -- when we start spending, there's a lag before that equipment comes in, and you see it in the actual CapEx that shows up in the P&L. So there is a lag there. So we have started making those investments.

Our next question will come from Craig Irwin with Wedbush Securities.

My first question is about design activity. I was hoping you might be able to give us some color on the overall level of design activity with your customers. Given the dynamic of sort of double the lumens per dollar on SC3, whether or not you're seeing a win rate and a growth rate sort of, of these designs that exceeds the fundamental growth rate of the LED lighting market right now, the lighting fixtures market, and how you see this progressing over the next couple of quarters.

Yes, I don't know if I can get you the granularity you're looking for. What I can tell you is you can see last quarter, for the last year when you go to SC3, you're essentially offering someone twice as many lumens per dollar. That means that you have to effectively -- for every customer you convert, you have to essentially sell them twice as much to get to the same revenue number. So now that we're seeing that incremental growth, I think we've kind of, at least, gotten a little bit ahead of that curve. As far as, well, how does that compare with the market? That's tough for me to do because we focus on applications where our LEDs add value, right? So we're going to focus on places where people want lumens per watt, typically higher performance applications, people that are usually a little more sophisticated, that are going to do system designs to try to take total system cost out. So it's a little harder to track it towards the market. I think on a unit basis, we've probably done real well. On a dollar basis, because of the conversion to SC3, not sure what we shake out there exactly.

Great. And my second question was about the R&D leverage. So in your prepared remarks, you talked about R&D and SG&A leverage potentially materializing. In the future, as you gain continued traction with the new products and existing platforms and new platforms, is it reasonable to expect R&D and SG&A leverage to potentially materialize by the back half of this fiscal year? Or is this really still a phase where you're building for future growth?

Well, so the answer is yes, which means it's both. We are still investing for future growth. We are not -- look, when it comes to LED lighting, we are at still in the very early stages of a transition to this technology. This is a long road we're starting down. So I don't want to give anyone the impression we're not going to need to keep investing. And I think we think we will and we think we will be investing across the platform. However, when we look out at the next year and we look at the products that we've released, and some of the potential that we're trying to make happen over the year, I think that, while sales and marketing spending will probably track pretty close with what we're trying to do from a revenue standpoint, we think there's an opportunity in our targets for some R&D and some G&A leverage. And that's really a function of if we get the revenue -- if we turn on the applications at a fast enough rate, we'll get revenue growth that, frankly, as we've seen in the past, can be faster than you can actually add new R&D expenses. And same thing on the G&A side. So that's really what we're targeting. It really starts with growing the business. And then that would then, in theory, should -- could run ahead of both R&D and G&A. So our target for the year is some amount of operating leverage from those 2 areas.

Our next question will come from Colin Rusch with Northland Capital.

Can you talk a little bit about the marketing spend and how you're tracking the impact of that and what the cycle time is on those programs?

So marketing spend is some kind of what I call short cycle measurements and some long cycle ones. So let's talk about the short cycle stuff. So we can see the marketing spend, what it does in things like how much it relates to what we call share-of-voice. So we can look at how our marketing activity then translates into media coverage for both Cree as a brand and as the Cree bulb. And we saw nice -- we saw a really good momentum there since we launched the bulb. So we've been really happy with that. I think the other thing we can look at is, are we seeing an increase in sales? Now it's a little harder to track marketing spend directly to sales. But generally speaking, if you're investing in the marketing side, and you're getting incremental revenue growth from the products you're promoting, you would assume that's at least part of that. That's a little bit harder to do a one-to-one correlation, but I think we're on the right track there. And then the third piece is longer-term, which is what are we doing to build the Cree brand. And that's not anything that I think we can measure in a 1- or 2-quarter time frame. That's an investment that will really show itself over the next 1 or 2 years as to what kind of momentum we can get there. I think if share-of-voice is an indicator, we're on the right track, but it's too early to see what the effectiveness on that side of it is.

Okay, great. And then can you just give us a sense of the magnitude of the revenue that slipped from the June quarter into the September quarter?

Yes, I don't have a specific breakout for you. Obviously, we still ended up in the middle of our range. But it's along the lines of what we -- the upside we saw in LED has offset the -- what we were light in, in lighting.

Our next question will come from the line of Harsh Kumar with Stephens.

Chuck, a couple of long-term questions. If I take a very long-term stance on your lighting business, is there a shot to get to parity with the chip gross margins, i.e, somewhere in the 35% to 40% or what are we talking longer term on the lighting side?

Wow! Harsh, that's an interesting question. I think right now the target is keep making incremental progress. I think we've already demonstrated that, depending on what the mix is, we've had lighting gross margins. We've already demonstrated you can get into the mid-30s range. Do I think there's enough innovation to generate margins that can go above that? Yes, I think if you just -- right now, what we're doing is we're taking innovation and turning it into products that are priced to compete with traditional technology. As we start to get to the traditional technology price, more of those cost reductions should be available to us in margins instead of just trying to compete with the traditional technology. And again, we're just starting to get there on the first products. And so I think in the short term, it's more about opening the market. But longer-term, if you just look at the traditional lighting business, they have gross margins in the mid-30s. And so I would imagine that if a traditional business with not much product differentiation is mid-30s, I would -- and if you add product innovation on top of that, my longer-term target would be -- is that the margin opportunities should be better than that.

Very helpful, Chuck. And if I can ask you another question. So on the chip side, historically 50% margins for your chip business have been tremendous margins. You're at 47% something or 46% something right now. Is the Cree vertical model, i.e. the combination of lighting and your chip business, different enough that you are not anymore subject to the vagaries of the commodity interplay, the global interplay of supply and demand? Or are you still prone to that stuff?

Well, I don't think you can ever say you are not affected by the market around you. I think that that's always going to have an effect on a business unless you're in a business by yourself. So I think the vertically integrated model gives us an advantage in terms of getting new products to customers faster and to applications faster. It gives us the insight to take our LED products to solve very specific problems and help our customers turn on those applications, and it helps us get our own lighting products through that innovation cycle faster. I think that's the primary benefit if you think about the real strategic side of it. And then it means that we can take an innovation, and we can participate, for example, in one market that we might have a great product idea, but that same LED can then be applied to a different market that we would never want to be a part of -- that we would never be good at from a fixture standpoint. As far as competition goes, look, I think the market's going to always have those factors and I think they're going to vary from time to time. What we control is can we innovate and add value and can we innovate and take cost out? And right now, we feel pretty good that there's significant opportunity in both of those sides, and so that's what we're focused on because that's the piece we control.

Our next question will come from Mark Heller with CLSA. Mark J. Heller - Credit Agricole Securities (USA) Inc., Research Division: Chuck, I was just wondering if you could talk about the guidance for the LED component business. I think you guided for flat. I'm just wondering what's driving that outlook as opposed to maybe growth in Q1?

Yes, the only thing that's going on there is we obviously -- obviously, Q4 was solid, and we're doing fine heading into Q1. The short-term challenge though is that we typically, in the summer, our European business tends to be pretty soft. So what we have built into our targets is that we're targeting that to continue again this year. So if I look at it sans the seasonal softness, I feel pretty good about the business, but when you factor that in, it gets you to something in a similar range as last quarter. Mark J. Heller - Credit Agricole Securities (USA) Inc., Research Division: Okay, and is there a sort of revenue capacity that we can think about for the LED component business? So how much revenue you can generate, given your current capacity? And with regard to the capacity additions that you're talking about, is that coming more from the move to 6-inch or is it adding MOCVD capacity?

Yes, so revenue versus capacity. As we exited last quarter, we definitely need to make investments to continue to support the growth there. So -- and I think we're doing that. I don't think it has limited us yet in any significant way, but I think we have to make those investments to kind of keep up with it at this point. As far as where we're doing it, we're actually doing it in multiple ways. It is a combination of additional equipment. It's 150-millimeter conversions and 150-millimeter just capacity. And then the other piece that I think we always lose sight of is, is that we're still working on a number of product innovations. So how do we increase yields, how do we do things that, frankly, generate more lumens from the same factory? Because when we do that, we can actually generate incremental revenue from the existing assets. So we really work in all 3 of those in parallel. And which one affects a quarter is going to vary each time, but I think it's really an approach to take a look at adding capacity, 150 and product innovation. And in any given quarter, one of those is going to be the bigger piece, but they're all very important to driving the model going forward.

And our next question comes from Krish Sankar with Bank of America Merrill Lynch.

Chuck, I just want to follow up on the move -- the transition to 150-millimeter. Where are we in that? Is there a way to quantify it in terms of percentage transition or kind of what innings of the transition are we in? And then I also have a follow-up.

Yes, I'd say that we're not quite to 50%, so we've made a lot of progress in the last year, but we are probably a little below 50%. I don't have an exact number for you. And I would imagine that we will see incremental increase in 150 transition for at least the next year. So given that -- given the dynamic of having a fairly robust demand environment right now, that will be an incremental addition each quarter as we go through the year. And so I would expect that to continue.

Got it. That's very helpful. And then just a follow-up, trying to get into the medium Power range with your high-end ceramic, is that a market you really want to be competing in vigorously? Seems like it's very crowded. Or is this something that you feel will actually help with your high-power market, too?

What's interesting is people assume that medium power means throw a lot of plastic LEDs at it and sacrifice performance or something else. And what we're -- really, what we've done with that product is we have a number of customers that, that's one design approach. But if you give someone a much higher performing ceramic phase mid-Power LED, they can do some things from a design standpoint. And it's not going to be for every application, but there's a number of applications where I think our customers will get a real competitive advantage and that -- and when I say competitive advantage, their product is going to have a better price performance than the competing product out there, and that's why we did it. So it's less about another guy making mid-power LEDs, and it's really about a better way, we think, to do it, at least for a certain number of applications that we're working on with our customer.

And again, presenters, that does conclude our time for questions. I'd like to turn the program back over to Mike for any additional or closing remarks.

All right. Thank you for your time today. We appreciate your interest and support, and we look forward to reporting our first quarter results on October 22. Good night.

Good night. Thank you.

Thank you, presenters, and thank you, ladies and gentlemen. Again, this does conclude today's call. Thank you for your participation, and have a wonderful day. Attendees, you may now disconnect.