Charles M. Swoboda
Analyst · JPMorgan
Thanks, Mike. We remain focused on our 4 priorities for fiscal 2013. Our first priority is to accelerate adoption of LED lighting and increase sales of our indoor and outdoor lighting products. The lighting product line grew 6% sequentially in Q3 due to the strong sales of commercial indoor fixtures and the Cree LED bulb. The sales growth offset seasonally slow outdoor fixture sales in the cold weather regions. The Cree LED bulb was the biggest new product announcement for Cree and the lighting industry in the last few quarters and probably, the last several years. This product opens a new market for Cree to help us drive adoption and build brand. It gives Cree the opportunity to engage the consumer directly with an LED bulb that looks like a traditional lightbulb, works like a traditional lightbulb, only better, and is priced to give people a reason to switch to LED. This product follows our strategy of applying our innovation focus to large segments of the traditional lighting market that have been slow to adopt LEDs. In this case, we are partnering with the Home Depot and using the Cree brand to engage the consumer in a way that we believe will accelerate LED lighting adoption in the home. While the commercial market is the biggest opportunity for LED lighting in the long run, there are currently more than 5 billion bulbs in people's homes across the United States, which could benefit from an upgrade to LED. We believe this product will also motivate the rest of the lighting industry to accelerate their efforts to bring new, cost-effective, high-performing LED-based products to the market. As part of the product launch, we plan to make a significant marketing investment in Q4, as we launch a national media campaign to promote the Cree brand and this new product. We believe this investment will drive sales of the LED bulb and further position Cree as the leader in LED lighting. Going forward, marketing spending is targeted to be incrementally lower in fiscal Q1 and more in line with our revenue goals. In keeping with in our plan to accelerate adoption of LED lighting systems, we made good progress releasing several new fixture products. We released a performance upgrade to our LEDway series, LED Streetlights, which includes versions with up to 20% additional energy savings and versions with up to 15% higher output. We announced the new high-efficiency CR Series LED troffer with an industry-leading 130 lumens per watt, and raised the efficiency of our standard CR troffers to 100 lumens per watt. We released the new AR Series architectural LED troffer, which builds on the success of our CR Series with new aesthetic options, while still delivering industry-leading light quality and energy savings. We also extended our KR Series of LED downlights with higher lumen options and a new 4-inch version. These new products continue to set new standards for LED lighting performance, while also improving the payback versus traditional lighting technology. Our second priority is to drive growth in our LED component product line through innovation by leveraging the SC³ LED technology into a range of customer lighting products. This is the same technology being used in our own LED bulbs. The SC³ platform continue to demonstrate that LED innovation is a competitive advantage and an important differentiator in lighting system design. We recently released the XLamp XQ family of LEDs based on our SC³ technology platform, which are 57% smaller than our XB series of Power LEDs. This new LED family uses a completely new package design that enables higher-density designs, novel optics and lower cost per lumen. We expanded our CXA series of LED arrays with a new higher-output versions from 5,000 lumens to over 10,000 lumens. We also set a new R&D record for LED efficacy with a prototype LED that delivers 276 lumens per watt. While today, this is an R&D result, our track record suggests that we should be able to bring this type of innovation to production LEDs over the next few years. As LED lighting adoption increases, the industry is evolving into a range of customers who approach the lighting system design challenges in different ways. Our growing LED product offering reflects this evolution. We have high-power XLamp components for customers who value performance and want to control every aspect of their system design. We have CXA arrays for customers who want to utilize a more integrated product and simplify their supply chains. And we have customers that prefer to focus their engineering on the design and mechanical aspects of the fixture and use fully integrated lighting modules. This growing range of customer approaches is also expanding the opportunities to add more value to their designs. Our third priority is to leverage our technology lead in Power and RF to open a new generation of applications for these products. In Q3, we released our second-generation silicon carbide MOSFETs, enabling systems to have both efficiency and a smaller size at cost parity with silicon-based solutions. These new MOSFETs deliver industry-leading power density and switching efficiency at half the cost per amp of our previous generation devices. We continue to work on new applications with our customers. But the design cycles typically take 18 to 24 months before we see production orders. In the near term, we target incremental growth in this business, driven primarily by increased demand for our gallium nitride RF devices in wireless infrastructure applications. Our fourth priority is our ongoing effort to translate our product innovation into revenue and profit growth. We made solid progress over the last year, despite a very competitive market environment. Our goal is to continue to leverage our new products to drive revenue growth in LED lighting, LED components and Power and RF, and deliver incremental margin improvement across product lines through factory cost leverage, process improvements and lower-cost, new product designs. Our new LED bulb is a good example of this strategy. It is driving cost leverage in LEDs and is targeted to drive incremental profits for the company as the volume increases. We see a tremendous opportunity for further innovation to expand our product offering, reduce costs and increase profits. As I explained earlier, Q4 total company backlog is ahead of this point last quarter. The LED and lighting sales forecast are trending higher in Q4, driven by strong growth in lighting and LEDs. The growth over the last few quarters has increased our factory volumes and execution has become a more critical factor to supporting the higher targeted demand. At the same time, the customer still expects short lead times, which adds variability to our forecast for the quarter. Based on our current backlog, forecast and trends in the business, we are targeting Q4 revenue to grow to a range of $365 million to $385 million, which is comprised of double-digit growth in lighting sales driven by commercial fixtures and LED bulbs, single-digit growth in LED sales and slightly higher Power and RF sales. We target non-GAAP gross margins to incrementally improve to 39.5%, plus or minus. This builds on the momentum from the last several quarters as we target incremental improvement across product lines, led by gains in factory efficiency due to higher volumes, factory cost reductions and lower-cost new products. We target non-GAAP operating expenses to increase approximately $5 million in Q4, primarily to support the media campaign for the Cree bulb launch, seasonal trade shows and sales expenses related to the growth in the business. As a result, we target non-GAAP earnings in Q4 of $0.34 to $0.40 per diluted share. Please note that our non-GAAP targets exclude amortization of intangibles, stock-based compensation expense and the related tax effects. The Cree LED bulb is off to a great start and has generated tremendous excitement. While the bulb itself represents a small piece of our financial results, strategically, it is an important element of driving LED adoption and building the Cree brand to drive sales for the rest of the company. We remain focused on driving adoption through innovation. Our new products have opened new applications, improved payback and fueled growth in LED lighting. We started the LED lighting revolution and now our focus shifts to driving mass adoption and our long-term customer goal of 100% upgrade to LED lighting. We will now take analyst questions.