Geoffrey Ballotti
Analyst · JPMorgan
Thanks, Matt. Good morning, and thanks, everyone, for joining us today on Wyndham Hotels & Resorts' first earnings call as an independent public company.
Before getting into the quarter, we'd like to recognize and sincerely thank our over 16,000 team members who have been working harder than ever to deliver the results we announced this morning. It's been a very exciting time for us since spinning off 2 months ago, and we couldn't be more excited about what we've been able to achieve and for the opportunities that lie ahead.
We reported a solid second quarter in line with our guidance, with adjusted EBITDA of $125 million and further adjusted EBITDA of $159 million. Our system size grew 12%. And excluding the acquisition of La Quinta and the sale of Knights Inn, our system size grew 3% as our RevPAR increased 4% in constant currency. David, in a moment, will discuss our financial results in much more detail.
From a strategic perspective, we announced that we would be expend -- extending the By Wyndham endorsement to all of our brands in over 7,000 hotels worldwide, that we completed our nearly $2 billion acquisition of La Quinta and that we completed our spin-off from Wyndham Worldwide. It's been a very busy and very productive 13 weeks.
Today, we'd like to talk about Wyndham Hotels & Resorts' identity, and what we do best about some of the principal messages we've been out sharing with investors and all of you, and about the progress we've made on several key initiatives.
Here's how we like to think about our business. We franchise more hotels than any other company in the world, and we are the market leader in both the economy and the mid-scale segments of the global lodging industry. We license our 20 well-known brands to hotel owners in virtually every market at a range of price points, and in doing so we help them attract 0.5 million guests to our hotels each and every night. More than 1/3 of our rooms are outside of the United States, and nearly 20% of our royalty fees come from international properties. Going forward, we see significant opportunities to continue to grow our business both organically and through acquisitions, both in the United States and internationally. Our focus is not only on maintaining our strong industry position, but also, of course, on growing it.
I want to reiterate 4 key points about our business, our growth strategy and our value proposition to investors. First, our business model is simple and efficient. We are an asset-light fee-based business that drives consistent earnings and cash flow growth. We deliver nearly $0.5 billion of royalty and license fee revenue that flows through to earnings at roughly 90%, generating more than $450 million of adjusted EBITDA. Second, Chain Scale is not a proxy for quality. They are 2 entirely different things. Our brand promises to make hotel travel possible for all, elevating experiences for the everyday traveler regardless of price point and, in doing so, developing brands that attract and retain franchise owners. According to the most recent J.D. Power Guest Satisfaction Survey, we operate 3 of the top 4 economy brands. Microtel by Wyndham, our fastest-growing new construction economy brand, finished #1 for the 15th time in the past 17 years. And Days Inn, our largest economy brand in the United States, finished
[Audio Gap]
Up from 6th place 3 years ago. We also operate 3 of the top 4 mid-scale brands as ranked by J.D. Power, including, for the fourth consecutive year, the #1 ranked Wingate by Wyndham, along with the recently integrated La Quinta at #2 and the AmericInn brand, now by Wyndham, illustrating our ability to acquire brands that further enhance the quality and enhance the growth potential of our portfolio moving forward.
Next, we are laser-focused on the quality of our system, and we routinely explore ways to strengthen and differentiate our brands. A great example of this is the recent refresh, called Innov8te, that owners have embraced at our Super 8 brand. We developed a renovation package for about $1,500 a room that has completely transformed and elevated the experience of staying at a Super 8, including new furniture and fixtures and featuring high-impact, custom-selected art for each hotel's locale to give guests the true sense of place when they check in. Over the last 3 years, over 90% of our domestic Super 8 owners have adopted the Innov8te package, which has helped them drive their brand perception and meaningful market share increases in their RevPAR indices in their markets.
And finally, our Wyndham Rewards loyalty program, with its 58 million enrolled members, is consistently recognized as the most generous loyalty program in the industry and is viewed, depending on the year, as just ahead of or just behind Marriott's loyalty program as the Top Hotel Rewards Program according to U.S. News & World reports. You can't serve 0.5 million guests a night without a lot of repeat customers, and Wyndham Rewards is a very important component of driving that loyalty and direct business. Through all of the investor outreach we're doing, we continue to communicate the strength of our business model, the quality of our brands and our very unique position to serve the everyday traveler in cities and towns throughout the United States and across countries in which we serve.
We also made important progress on several key initiatives in the second quarter, particularly in the areas of technology, branding, system size, delivering benefits to Wyndham Destinations, and with the integration of La Quinta, and I'd like to discuss each of these in a bit more detail.
Our industry-leading state-of-the-art technology platform provides our franchisees with cloud-based, central reservation and property management systems that are easy to use, stable and cost-effective. In the second quarter, we completed the implementation of our central reservation systems for our 16th, 17th, 18th and 19th brands, and we've now completed a 3-year journey of rolling out our central reservation system globally to all of our brands aside from La Quinta, which we will add next year. We believe our ability to provide hotel owners with technology solutions that are easy to install, easy to maintain and easy to use is a tremendous competitive advantage for us going forward. Our franchisees are pleased with the plug-and-play nature of the systems we provide, the technology and training support we offer and the functionality we make available. The work our incredible technology and operations teams have done over the last 3 years to get us to this point has been nothing short of monumental.
Separately, we continue to be excited about our strategic decision announced in April to connect all of our brands under the By Wyndham banner. This seemingly simple and yet very meaningful By Wyndham endorsement will be displayed on signage all around the world and be reflected in all of our marketing efforts, advertising and digital presence from our brand.com sites to all online searches. This cross-branding will help our guests better understand which brands belong to Wyndham Rewards and increase overall brand awareness. At the same time, we expect a halo effect of By Wyndham to elevate our economy brands and drive more direct bookings to our franchisees. And since our launch of By Wyndham, online searches for Wyndham have increased over 10% and we are seeing increased conversion rates in many channels.
Building our franchisee base is a key priority for us. Our total room count at June 30 is up 12% from 1 year earlier and is up 3%, excluding La Quinta and Knights Inn. In the United States, the upscale Trademark brand that we introduced last year has grown to 98 hotels, with another 60 in our pipeline, making it what we believe to be one of the fastest-growing and fastest-scaling newly created brands in the history of the lodging industry. Outside of the United States, our system grew 3% organically. And while this is below our typical experience and longer-term objective, our direct franchising international room count grew 8% from 1 year earlier, and the slower growth was caused by a 3% decline in master franchise international room count largely due to decisions made by one of our master franchisees in China following our lead to terminate subpar properties. While this China master still has some work to do, we expect fewer terminations and net room growth from them in the back half of the year. We continue to expect organic room growth of 2% to 4% this year driven by a 6% to 8% international room growth and relatively steady domestic room count.
As many of you know, we refer to our ongoing efforts to generate cross-marketing benefits with Wyndham Destination Vacation Ownership as the blue thread between our operations. We continue to strengthen the blue thread in the second quarter, and our initiatives help to increase Wyndham-affiliated tour volume and, therefore, supported meaningful growth in vacation ownership sales and rental room nights at Wyndham Destinations. For instance, we know that offering Wyndham Rewards points can drive tour flow and can help land new timeshare owners, and we sold nearly twice as many reward points to Wyndham Destinations for this purpose than we did in the second quarter of last year. These points not only drive vacation ownership sales on which we are paid a royalty, they will most likely also be used for a stay at one of our hotels in our system, generating incremental revenue for our franchisees.
And last, but certainly not least among the initiatives I'd like to cover today, the acquisition and integration of La Quinta and just how well that's going. The transaction closed in late May and we have welcomed into our
[Audio Gap]
Nearly 8,000 La Quinta employees, most of whom at La Quinta hotels that we now manage. We have had great discussions with franchisees about our intent to maintain, to grow and to strengthen the La Quinta brand. Along those lines, we have reignited La Quinta's franchise sales and La Quinta's pipeline efforts. Since the announcement of the acquisition, we have signed 15 new La Quinta construction deals. We have broken ground on 10 new La Quinta pipeline projects and the La Quinta pipeline has grown to 24,000 rooms or from 250 hotels to 266 hotels, which is at an all-time record for this pipeline. We have laid out a technology roadmap that will migrate La Quinta franchisees onto our central reservation system next year, providing them with significantly expanded distribution at a lower cost. And we are, of course, streamlining La Quinta's corporate functions where there is overlap with ours.
Most importantly, we've begun leveraging the capabilities that La Quinta has in areas like design and construction services, hotel management and global sales to provide benefits to our other brands, and we will soon be making La Quinta available for sale by our franchise sales and development teams across the United States and across Canada. Most importantly, La Quinta's franchisee retention rate is running 99.5% year-to-date, as is our retention rate at AmericInn. In short, we feel very good about our progress to date. We continue to expect that we will achieve $55 million to $70 million in annual synergies throughout the integration, as David will discuss, and we are thrilled that the La Quinta franchise advisory board has already decided that they want the brand to be known as La Quinta by Wyndham as soon as possible.
In summary, we remain incredibly enthusiastic about the opportunities in front of us. We believe we are continuing to deliver on our winning proposition, where the quality of our brands does 3 things: it allows us to offer great value and excellent experiences to our guests, it enhances the returns generated by our franchisees and it delivers attractive percentage of room revenue royalties to us as the franchisor. As we like to say, wherever people go, Wyndham will be there to welcome them.
And with that, we'll turn the call over to David.