Keith, this is Steve. Let me take a crack at that. I think if you look at our priorities around capital today, the clear number one priority for us is funding Image Activation, which we're very excited about what we've seen so far, and how quickly can we roll this program out not just across company restaurants but across the whole system, and what kind of support can we provide to do that such as the incentive program that you've seen us put in place. So when you look at capital, we've talked about a 3-year plan to spend up to $500 million on the company side to get over 50% of our company restaurants to that standard, that's far and away our number one priority. We've got our normal base capital spending that goes along with that. But clearly, the incremental returns we're looking for is from that growth capital that's going back into the restaurants for Image Activation. Then as we looked at our overall cash generation that's likely here going forward, we -- and the cash on the balance sheet, which continues to be $400 million-plus on the balance, sheet, that gave us comfort to make a recommendation to the board last year that we thought we could increase returns to shareholders in addition to funding Image Activation. And that's what led us to double the quarterly dividend, which takes the cash dividend for the year up to about a $60 million level on shares we had outstanding. And then that's, I would say, would be our second priority, would be providing a return to shareholders. The third level, I think, would be the stock buyback program, where I think the board gave us the flexibility to opportunistically look at buying some shares depending on what's happening in the market. So if you remember, when that program was authorized, the stock was in the low $4 range. And so as a result, we were in a position where if the stock did not respond to the progress we're making operationally, to the progress we're making around Image Activation and also whatever response we would get to this increase in dividend, which we think widens the universe of investors who can look at the stock, so that program clearly, I think, in terms of priorities is lower on the list. And our philosophy is one to look at that as purely an opportunistic program in terms of our overall use of capital. So again, clearly, reinvestment in the restaurants, number one priority. Sustaining this dividend, we think, is a good thing for our investors because we are clearly on a long-term program here with Image Activation. We think that's consistent and sharing. And with the liquidity we've got, we're comfortable that we can achieve all of those goals. And then last -- and last -- but a degree of freedom we have is the stock buyback.