Emil J. Brolick
Analyst · Barclays
Thank you, John. Good morning, everyone, and thank you for being on the call. I'll start with a high-level summary of our 2012 results. As communicated in our preliminary earnings release on January 16, our 2012 fiscal year ended with a strong fourth quarter as our year-over-year adjusted EBITDA increased 19%. From a same-store sales perspective, the fourth quarter was down 0.2%, but we were positive 4.9% on a 2-year basis. We began the fourth quarter with positive same-store sales momentum, successfully rolling over the launch of Dave’s Hot 'N Juicy Cheeseburgers with a promotion of our Bacon Portabella Mushroom Melt. Our sales momentum slowed in mid-November and through December as our marketing message for Mozzarella Chicken Supreme did not resonate as strongly as we had hoped amid intense value and price competition. However, momentum has returned with the January system-wide rollout of our Right Price, Right Size menu, which is consistent with our expectations for a solid first quarter of 2013. Steve Hare will take you through a more detailed look at the financials in just a few moments. Our conviction behind the growth drivers of our business became all the clearer during 2012 as we took action and made decisions that will position Wendy's well for a strong 2013 and beyond. For this reason today, I will focus on the growth layers that will drive the majority of the EBITDA increase over the next 3 years: first, driving North American same-store sales through an innovative product pipeline, compelling advertising and great operations; second, the continued expansion of our Image Activation initiative for company and franchise restaurants; and lastly, through new company and franchise restaurant development. Longer term, we do expect our global growth layer to contribute a more meaningful positive impact beyond 2015, and we believe that restaurant ownership optimization will make us more efficient heading into 2014. As we step back and look at the big picture, consumers are no doubt feeling the effect of higher gasoline prices, the 2% payroll tax increase and delayed tax refund checks. While we can't control these forces, we certainly can control how we think about this great Wendy's brand and how we bring this brand to life. We remain convinced that our A Cut Above brand position is the natural position for Wendy's and will serve us well against traditional QSR competitors as well as against new QSR competitors. I believe that in the first quarter of 2013, we are already able to see how our 2012 efforts in executing our Recipe to Win have begun to contribute to our performance. For example, in 2012, we tested our new Right Price, Right Size menu to enable a successful launch in January of 2013. We plan to sustain this strategic initiative with marketing continuity spaced throughout 2013 and beyond. And our franchise system has been supportive with higher degree of pricing consistency. Additionally, we are rebuilding our product pipeline and rekindling our heritage of product innovation leadership in leveraging our unique operating system and delivering on our commitment of playing a different game. From people perspective, we believe our people are our greatest asset and our greatest source of differentiation. People activation began with our Image Activation initiative and is now the standard. We are setting expectations of staffing all of our restaurants with 5-star performers, and our franchisees are committed to making this an ongoing effort. Restaurant-level performance is fundamental to building a functional attachment to the Wendy's brand, and we are driving a culture of operational excellence. And our internal metrics show steady improvement in restaurant-level execution across our system. From a promotion perspective, we are undergoing a total brand transformation with a new, contemporary logo, inspiring packaging graphic, stylish uniforms and bolder advertising. And Image Activation visually repositions the brand to A Cut Above, physically redefining the brand experience. Together, our Recipe to Win and all 6 P's will work in unison to help drive consistent same-store sales and profitable growth. In the near term, we recognize the particular importance of sound product and price segmentation and balanced marketing messages. Consumers are facing economic stress, and competition is fighting for share. So we know that having a consistent price-value message is essential. We also believe that consumers know the difference between a pure price offering and a price-value offering such as our Right Price, Right Size menu. It's not just what you pay that is important, but what you get for what you pay. That's real price value, the kind of price value on our Right Price, Right Size menu. And we are working to be sure consumers understand this. However, we also believe that there is a large group of consumers that will be attracted to higher-end messages where Wendy's can uniquely deliver new QSR-quality food at a QSR price. Today's consumers are smart. And if they can have new QSR-quality food for about 40% to 45% lower average check, we think that makes a lot of sense in challenging economic times, and it makes a lot of sense any time. We reinvented our price-value offering during 2012 with our Right Price, Right Size menu and rolled it out into the entire system on December 31. We had been losing share of price-value customers for some time, and we knew we had to correct this with a compelling consumer offering that could also achieve broad franchisee support. The Right Price, Right Size menu does exactly that, featuring 6 items at $0.99 and 8 items ranging from a recommended price of $1.19 to $1.79. This 2-tiered pricing strategy has resulted in a higher degree of franchisee adherence, improved sales and enhanced margins on price-value offerings. And because we expect consumer discretionary income to continue to be under pressure from higher payroll taxes and increasing gasoline prices, our consumers and our franchisees should both win from our improved price-value proposition. We are committed to supporting the Right Price, Right Size menu throughout the year as part of our product and price segmentation strategy focusing on core products, premium limited-time-only offerings and solid price-value proposition. We are very intent on re-establishing our leadership in product innovation at the higher end of the product price spectrum. We began this initiative last year with the success of Bacon Portabella Melt and Spicy Chicken Guacamole club. We also continue learning on flatbread grilled chicken and other initiatives that treat consumers to a new QSR food experience that they typically have to pay considerably more for. These products are excellent examples of what we refer to as new QSR quality at a QSR price. And we've begun to see signs of this effort paying off in the fourth quarter of 2012 as we successfully built share of large hamburger and large chicken sandwiches and sold more large sandwich than in the previous year. So while we are working hard to re-establish product innovation leadership, Wendy's is undergoing a total brand transformation, including packaging graphics, new menu boards, new uniforms, a contemporary logo and bolder advertising. The most visible element of our brand transformation, our Image Activation initiative, continues to move forward aggressively. In 2011, we reimaged 10 restaurants that drove average sales increases of 25%, and those results continue to hold today. In 2012, we reimaged 48 restaurants with results that are very consistent to the results of our 2011 prototypes. Now in 2013, we are on track to achieve our goal to reimage 100 company-operated restaurants. And we are also offering an incentive program to qualified franchisees who complete Image Activation restaurant reimages. We recently expanded this program to include Tier 2 and Tier 3 reimages, and we have subsequently received franchise applications across all 3 tiers, which is moving us toward our target of 100 franchise reimages in 2013. In 2014 and 2015, we expect our Image Activation efforts to accelerate, and we believe that about 20% of the total system and about 50% of the company restaurants will have completed Image Activation reimages by the end of 2015. In April, we are holding our spring regional franchise meetings in 4 cities where franchisees will have the opportunity to visit a Tier 2 or a Tier 3 Image Activation restaurant. As you know, Image Activation is a key aspect of our long-term, strategic growth plan. And we will help -- we will keep you appraised regarding our progress throughout the year. And with that, I'll turn things over to our Chief Financial Officer, Steve Hare.