Michael C. Ray
Analyst · Wells Fargo
Thank you, Paul. Good afternoon, everyone, and thank you for joining us today. With me are Kevin Sierks, our interim Chief Financial Officer; and Roddy Mann, our Executive Vice President of Strategy and Business Development. Before we discuss our first quarter results, I'd like to spend a moment on the announcement we made this afternoon regarding my plans to retire from my role as CEO of the company. I want you to know that this decision, while difficult for me to come to, was made with great care. Vera Bradley is an incredibly special organization, and my time here has been most rewarding and exciting in my entire career. I've enjoyed working alongside such a talented and devoted group of colleagues, and I'm extremely proud of all we've accomplished as a team. This includes the creation of a diverse portfolio of highly sought-after products; serving an exceptionally loyal and diverse customer base; the continued development of a profitable Indirect segment comprised of passionate specialty retail and department store partners; the launch of verabradley.com, now representing more than 20% of our business; the opening of our first retail stores, which created a brand-elevating platform for consumer engagement in a highly productive way; the entry into the Japanese market; and the development of a team and infrastructure to support future growth. In my time as CEO, revenue has nearly doubled to $541 million. However, I've decided that after 15 fulfilling years, it's time for me to spend more time with my family and pursue other interests outside of the retail space. It's also the right time for the company to look to a new leader who has the extensive retail and brand management experience Vera Bradley needs to advance into its next phase of growth and success. The board has initiated a comprehensive search, process and is working with Spencer Stuart to assist in evaluating highly qualified candidates. While no definitive timeframe has been established for the completion of the search, the board is moving expeditiously, and I'm confident they will choose the right leader. As a shareholder, I have a significant vested interest in the company's ongoing success, and I will remain fully engaged as CEO during the search and on-boarding process to ensure a smooth transition. In addition, I intend to continue serving on the board. And with that, I'd like to turn your attention to our first quarter results. Overall, we delivered our expectations for the quarter. Consolidated net revenues slightly exceeded our guidance, including comparable store sales of 0.9% growth. Our Indirect business met our expectations. Among our achievements for the quarter, we successfully opened 7 new full-price and 2 outlet stores in both current and new markets; debuted our new baby line, which has been well received and was highlighted by Giftbeat magazine as a top performer within the specialty retail channel; grew traffic to verabradley.com by 23%; experienced strong growth in the Dillard's stores; and conducted our annual outlet sale, drawing over 65,000 brand enthusiasts from every state and several countries. Our sales for the first quarter was slightly above our expectations at $123 million, with net revenues growing by 5% compared to the first quarter of last year. In the Direct segment, net revenues increased 24% during the quarter, e-commerce net revenues grew 23%, while comparable store sales increased 0.9%. In addition, outlet sales revenue were in line with our expectations at over $11 million. In our stores, net revenues grew 34% in the quarter driven by the opening of 19 full-price and 4 outlet stores during the past year. We continue to be pleased with the performance of our new stores as we provide consumers the opportunity to experience the brand in an exciting and authentic way in both current and new markets. E-commerce represented 22% of total net revenues during the first quarter. We are pleased with the increased traffic to our site and growth in sales of our full-price assortment while we maintain promotional activity levels in line with the prior year. We believe this speaks to the strength of verabradley.com and the opportunity to move to a more full-priced channel. We believe our comparable store performance reflects some shift to the e-commerce channel, as demonstrated by the growth in full-price sales on verabradley.com. It also demonstrates our careful approach to promotional activities in our full-price stores despite a challenging retail environment. Nonetheless, we believe that the slow comparable sales are indicative of some core -- some of the core challenges we face. Many of these relate to our assortment and how we manage and present it to our customers in each channel given their inherent interrelationships. In our Indirect segment, net revenues declined 15% compared to the prior year, in line with our expectations. Specialty retailers were hesitant to purchase into the summer collection and the reorder levels continued to be relatively soft. We believe their cautious approach to ordering is prudent, given that they face the same consumer challenges that we experienced in our stores. Moreover, based on recent surveys of our specialty retail partners, we believe the winter 2012 collection was slower to sell-through. Looking forward, in light of our performance, we have narrowed our focus to ensure that we put our full attention on a number of key strategies in the upcoming quarters. First, we'll alter our approach to the Indirect segment, placing greater focus on our productive accounts and less on opening new points of distribution. Next, while we feel good about the top line of new stores -- or the line up, rather, of new stores for the next 12 months based on new store productivity to date, it's important that the team give greater attention to improving the performance of our comparable stores. As such, we will focus less attention on the pipeline and more on productivity and enhanced customer shopping experience. Finally, we're actively seeking a partner with whom we can grow our business in Japan. That market represents a significant opportunity for us and a partner will allow us to move forward without requiring the levels of attention our internal resources have needed to give Japan in the past. We believe this higher degree of focus will allow us to more effectively pursue the strategies we've defined over the course of the past year to help us realize our long-term vision for the company and the brand. These strategies are, one, optimize our offering to the customer; two, evolve verabradley.com to a primarily full-priced channel; three, enhance the overall productivity of the Indirect segment; and, four, operational excellence and improved profitability. Our first objective was to drive better for performance through enhanced product design, assortment and merchandising in each channel. In order to affect this, given the complexities of our multichannel model, we need to continue to enhance our core merchandising capabilities and processes, including adding key team members. My successor will play a significant role in identifying and recruiting such talent, including a Chief Merchandising Officer. Our second area of focus is the evolution of verabradley.com to a primarily full-priced channel, which will benefit our brand and our efforts to optimize our offering. In addition, it will better support the performance of our active full-price merchandise at our stores and our specialty retail partners stores. Moreover, enhancing verabradley.com also provides a path toward improving profitability in the Direct segment. As we shared, in order to move forward with this initiative, we will be investing in the e-commerce platform and additional human resources over the course of the year, including a dedicated head of e-commerce sales. Turning to Indirect. Our ongoing objective has been to enhance productivity, particularly in the specialty retail store channel. This channel currently consist of over 3,000 retail partners, mostly single-door operators of varying business and brand presentation capabilities. As we shared in the last call, we plan to remediate some of that channel carrying out accounts that consistently underrepresent the brand. We expect this to occur starting fiscal 2015. We believe this should increase the productivity of the channel as a whole and provide our best partners improved growth opportunities within their home markets over the long-term. Finally, considering the soft top line growth, we know that managing profitability is of particular importance this year. As such, we'll be focusing on containing cost within the year while still investing in our business and brand to support future growth. This is consistent with our focus on operational excellence and improved profitability over the long-term, with the goal of creating a lean business that provides leverage growth consistently into the future. Despite our challenges, which are being addressed, I'm confident in the integrity and the strength of the brand. This is illustrated by the numerous positive associations our customers have for the brand and its meaning, as demonstrated in our most recent market research; new stores that continue to be highly productive, quickly performing at our targeted performance expectations; and our continued recognition, on a sales per square foot basis, as one of the top retailers in the country. One of the best examples of our brand strength is our annual outlet sale. In early April, over the course of 6 days, we had again experienced record attendance as more than 65,000 fans from all 50 states, and several foreign countries, traveled to Fort Wayne, Indiana to experience the Brand. Many of our customers shared that this much about the brand experience as it was about shopping. Along with our sustained brand equity, we enjoyed a sturdy foundation for future growth built across the business. We have top notch sourcing, production and distribution capabilities. Our multichannel business model allows our customer, both new and knowledgeable, to shop in ways that best fit her preferences at any time. And we continue to enhance an evolving engage in e-commerce platform. Most important, and why I'm confident we will achieve our long-term goals, we have an exceptional team in place and a culture based on continuous improvement. I will now turn the call over to Kevin Sierks, our interim Chief Financial Officer, who will provide additional details regarding our second quarter financial results as well as guidance for our fiscal 2014 second quarter and full year.