Michael C. Ray
Analyst · Jefferies
Thank you, Paul. Good afternoon, everyone, and thank you for joining us today. With me are Kevin Sierks, our interim Chief Financial Officer; and Roddy Mann, our Executive Vice President of Strategy and Business Development. Today, we will focus on the highlights of our fiscal 2013 full year and fourth quarter performance, as well as our outlook for fiscal 2014 first quarter and full year. We celebrated our 30th anniversary this past year. For 3 decades, we've connected with millions of women through color, fun and functionality. In fiscal 2013, we strengthened the friendships we've built over time and created many new ones. Notably, we successfully opened 20 new full-price and outlet stores in both current and new markets. For the fourth consecutive year, Gift Beat, a monthly trade publication that tracks trends in the gift industry, selected Vera Bradley as Vendor of the Year. We added over 2 million new customers through our growing database of advocates. Nearly 62 million people visited verabradley.com, a 45% increase over the prior year. We are proud that we consistently rank among the top in the number of annual website visits compared to our most closely related peer companies. Our Facebook fan base grew nearly 1.4 million. We continue to invest in the teams and processes that brought compelling new patterns and styles to market through an improved launch cadence, particularly highlighted by our Back to Campus and holiday launches. Our distribution center expansion was completed, doubling our capacity to 400,000 square feet to better serve our customer base. And we continue to build upon our market entry efforts in Japan through new shop-in-shops and department store distribution throughout Tokyo. These efforts contributed to our strong financial performance this past fiscal year, which met or exceeded many of our goals despite a challenging consumer and economic environment. For fiscal 2013, we grew consolidated net revenues by 17%, with growth across all of our sales channels; drove 30% growth in Direct segment net revenues and 18% in e-commerce; increased Indirect segment net revenues by 6%; and delivered earnings per share of $1.70, an increase of 19% over the prior year. We ended the fourth quarter with sales that were above expectations, driven by performance in the Indirect segment and the outlet store channel. As a result, net revenues grew by 21%, which exceeded our January guidance. In the Direct segment, net revenues increased 27% during the quarter. Comparable store sales decreased 0.4%, mainly due to reduced traffic in our stores. This reflects our decision to maintain our originally planned promotional cadence and offerings within our full-price stores for the holiday period despite challenging consumer conditions and what we believe was a highly promotional retail environment. Visits to verabradley.com were up over 40% for the quarter, contributing to e-commerce net revenue growth of 23%, which highlights the benefits and importance of our multichannel distribution model. The Indirect segment finished the quarter with 11% growth over the prior year due to a strong sell-in of the winter collection and the addition of Dillard's locations. Further, we shipped approximately $2.8 million in sales that we anticipated would be received by our retail partners in the first quarter of fiscal 2014. Over the course of the past year, we've developed initiatives to support several strategies that we expect will build upon the solid foundation of growth we've established over 30 years. Looking forward, we believe these initiatives will allow us to enhance the shopping experience across channels and are designed to optimize our long-term growth and profitability. First, we believe that shifting to a more full-price presentation online will benefit our brand, retail partners and financial performance. In fiscal 2013, we focused on the depth of our discounts while maintaining the cadence of our promotional activity. The next phase in this evolution will be to turn our attention to enhancing the experience for full-price shopping at verabradley.com. In fiscal 2014, this will involve solidifying the foundation by filling key positions and investing in technology. In addition, we will be evaluating enhancements to the user experience, social media strategies and e-mail marketing to understand how quickly we might evolve while being mindful of the competitive dynamics of the marketplace. Our specialty channel has long-standing meaning for the brand and our customers minds. Our brands purpose is generally manifested through many of our specialty regional partners, customer connections and distinctive merchandise offerings, yet we are mindful that some inconsistencies in brand representation and business execution exist within the channel. This year, we will map out a multiyear plan to remediate certain distribution accounts that have a negative impact on our brand and on the performance of the segment. At the same time, we will continue to work with our specialty retail partners to grow their business further, enhancing the long-term productivity and profitability of that channel. We don't expect our remediation efforts to have a significant impact on our financial performance in the current year. After extensive analysis, we believe a number of new patterns we introduced annually diminishes the strength of the overall assortment and presents a challenge for our specialty retail partners. In fiscal 2014, we expect to make 15 new patterns available for the Indirect segment compared to 17 last year. We expect this may impact our seasonal selling performance during the year and unfavorably impact current year sales. However, we're confident it will help to right size the assortment for the Indirect segment, allowing for a more consistent flow of product through their stores and will provide longer-term benefits and help the reorder levels in the years to come. We're actively working to refine the visual presentation of our merchandise in our full-price stores. This remerchandising effort should make our core styles more easily accessible to our customers, reduce the amount of merchandise in the selling floor and provide better cross-selling opportunities to our sales associates. We have piloted this approach and experienced positive results. We will be rolling out similar changes to approximately 1/3 of our full-price stores in the first quarter. What we learn from this initial rollout will help us to find changes that we expect to implement in additional stores during the balance of the year. In addition, we can leverage our learnings to help our specialty retail partners more productively merchandise the brand in their stores. Our experience in Japan over the past 2 years has proven to us that not only is there a customer in that market, but our passion for the brand mirrors that of our customer in the U.S. We believe we are at the point in our market-building efforts where we can now turn our attention toward establishing a business model focused on long-term profitability. We will be exploring options during fiscal 2014 to further capitalize on our market expertise and the excitement around our brand. I'm excited to announce that Bonita Inza has joined Vera Bradley as our Executive Vice President of Sales and Marketing. The addition of Bonita to our team will help us execute our growth plans not only through product connections, but through those based on customer experiences and relationships, something intrinsically rooted in the strength of our brand. Bonita has 30 years of retail experience in senior leadership roles, notably with Williams-Sonoma, Bath & Body Works and T-Mobile. With a strong and diverse background, we're certain that Bonita will hit the ground running and make meaningful contributions in short order. Turning to the first quarter, we continue to be impacted by a weak consumer environment and elevated price competition. However, we believe we will be able to manage through these challenges. In our Direct channels, we continue to focus on day-to-day execution, as well as a number of store-level initiatives. In our Indirect segment our specialty retail partners have responded cautiously through lower-than-expected-levels of purchasing, particularly for the buy-in of the summer collection launching next week. Following the launch, we will be working on those specialty retail partners to replenish their assortments. We believe our cost structure this year should reflect the headwinds we are facing. Therefore, we will manage the business considering the impact we anticipate in revenues while preserving our ability to realize our long-term objectives. Kevin will provide the specifics of our guidance in a few minutes. We continue to focus on improving the productivity of our core merchandise categories and are confident with our lineup of patterns and styles for the year. In addition, we have some exciting new product launches this year. We will continue -- we will introduce our new baby line tomorrow across our full-price distribution channels, including select specialty retailers and Dillard's locations. This exciting new category will be available in 2 patterns across a variety of infant apparel and accessory items. We're also excited about our partnership with Disney, with 2 character-inspired patterns launching in Disney theme parks starting in the third quarter. When Disney Parks announced our partnership on their blog this past week, it received 35,000 likes in only a few hours, which, we believe, was one of their strongest responses to date. We launched monogramming on February 21. While we realize there are significant opportunities for us to grow through personalization and customization, this is a compelling first step in enhancing our customer connections. Looking back, we are very proud of our accomplishments. Looking forward, we're confident that we are making the right strategic investments in our future while taking advantage of great opportunities to support our long-term growth objectives. I look forward to updating you on our progress as we continue to realize our mission of being a girl's best friend. I will now turn the call over to Kevin Sierks, our interim Chief Financial Officer, who will provide additional details regarding our fourth quarter and full year financial results, as well as guidance for our fiscal 2014 first quarter and full year.