Mihael H. Polymeropoulos
Analyst · JMP Securities
Thank you very much, Jim. Good morning, everyone. I will first discuss the commercial launch of HETLIOZ for the treatment of Non-24. To remind you, Non-24 is a rare orphan disorder affecting primarily totally blind individuals with a prevalence of approximately 80,000 in the U.S. and many more worldwide. Non-24 expresses itself as a cyclical Sleep-Wake Disorder, which significantly impacts the social and occupational functioning of affected individuals. For many totally blind individuals, it is the symptoms of Non-24 and not the blindness that stand in their way of fully participating in the 24-hour society. HETLIOZ received U.S. market approval by the FDA on January 31, and it is the first treatment that was approved to treat Non-24. Blind advocacy organizations were critical in this successful endeavor, and the interactions with them has allowed Vanda to better understand the determination, bravery and commitment of this amazing community in overcoming hurdles. Vanda is proud and privileged to collaborate with the blind community in bringing HETLIOZ to the assistance of people who need it. Over the years, working on Non-24, Vanda also realized that low awareness of the disorder among the patient and the physician community will be a significant hurdle that would need to be addressed for successful commercialization of HETLIOZ. Towards that goal, Vanda has devoted significant resources to increase awareness for Non-24. Our early work, which includes significant interactions with the patient and physician community and a pilot awareness campaign has informed our long [ph] strategy, which I would like to characterize in more detail. Blind individuals with Non-24, as members of our broad society, have the same aspirations, dreams, successes and failures as their sighted counterparts and seek and receive information through the diverse channels of communication that include radio, television, the Internet and the written press. Vanda is using all these media to create awareness around Non-24. Radio and television have been the most successful in creating awareness and allowing the measurement of the impact of such awareness in directly engaging with the patient community. During the first quarter of 2014, we launched a national radio awareness campaign that has effectively reached not just the blind community but more than 60% of the U.S. population. Such broad awareness has placed Non-24 and blindness in the vocabulary of many average individuals, but most importantly, has piqued the interest of likely patients and their friends and families, as well as the physician community. Thanks to this national radio campaign, Non-24 is no longer the obscure condition that it was just a few months ago, and the broad community at large has made the connection between inability to perceive light and the sleep and wake symptoms of Non-24. There is also this awareness campaign where thousands of calls to our call centers staffed by health educators, and more importantly, thousands of individuals that shared their contact information and opted in to continue to receive information on Non-24 and potential treatment. In addition to our radio campaign, we also piloted a TV Non-24 awareness campaign, which was met with similar success. We're currently running a national TV campaign across the United States. The combined results of our radio, TV and Internet campaigns are very encouraging. To date, over 7,000 individuals have opted in to receive more information on Non-24 and its treatment. We have carefully assessed these campaigns, and we can conclude that the response rates continue to be linear and directly proportional to the amount of resources that we devote towards these campaigns. This would suggest that although we have made contact with over 7,000 likely patients, friends and family, there are still many more to be identified, which is consistent with the epidemiological evidence which suggests the prevalence of 80,000 in the U.S. While this is encouraging, we want to caution that there is significant amount of work to be done in order to further identify those individuals who will seek medical diagnosis, and when appropriate, treatment. To that effect, Vanda had recognized very early that identifying the correct physician group for targeted awareness is also of paramount importance in successfully commercializing HETLIOZ. Through pilot programs with many likely Non-24 patients who have opted in, in our database, we recognize that a Patient Directed Physician, or PDP, target approach is the most immediately effective way to identify likely prescribers, and therefore, focus our early sales force targeting efforts. By focusing our time with the validated physicians, with likely Non-24 patients, we can better prepare the market to facilitate patient diagnosis and treatment. We have now begun an effort to identify a specific PDP, Patient Directed Physician, each associated with one of our opt-in self-identified likely patients to call upon and prepare them with information on Non-24 and HETLIOZ. This effort is through our case management service and involves a continuous relationship with our engaged likely Non-24 patients. Per the direction of our opt-in patients, our field force has now begun calling upon and creating awareness among these specific PDP targets. We're now in our third week of our U.S. launch, and our field force has called upon approximately 500 PDP targets. The majority of these targets are primary care physicians who have established relationships with these patients and are very willing to help their patients be evaluated for Non-24 and be treated with HETLIOZ when appropriate. While this is a very labor-intensive process, it forges strong relationships with the patients and the physicians and is likely to produce best outcomes for our patients. While the PDP target project is a first priority for Vanda during these early days of our launch, our field force is also establishing relationships with sleep specialists that could be involved in the treatment of patients with Non-24. On the payer front, our corporate accounts team is working with a full range of national, regional and local payers to establish reimbursement for HETLIOZ. This process will likely take 3 to 6 months to materially be completed. Our early experience makes us believe that HETLIOZ will be broadly available, likely with a prior authorization requirement for blindness, as we had expected. In summary, we're encouraged by our awareness campaign, the early reception by physicians and payers, but we also recognize the significant efforts and resources which need to be devoted in order to make this great treatment a great commercial success as well. I will now turn briefly on an update on our pipeline. On tasimelteon, we're progressing with our EMA European submission, where we expect successful filing later this year. We're also making progress in developing protocols for our pediatric Non-24 indication, as well as working towards an observational study for Smith-Magenis syndrome. On VLY-686, our Phase II NK1 antagonist, in this study with patients with chronic pruritus in the setting of atopic dermatitis, we continue to enroll, and we expect to complete enrollment later this year. With that, I will turn it back to Jim.