Mihael H. Polymeropoulos
Analyst
Thank you, Jason. So just a little bit on our evolving strategy, the physician education and engagement. First of all, sleep doctors, there are about 2,000 of them in few tranches around the country, are fully aware of our circadian rhythm disorders, and certainly, are aware of Non-24. However, as expected for a rare disorder and in the absence of any therapeutic, historically, they have treated very few patients. But their ability to recognize the patients, blind patients with sleep-wake disorder and place in the differential diagnosis Non-24, is very high. So the specific awareness of the disorder is high among physicians. Now that there is a solution, things are a bit simpler. However, we want to be very targeted. And therefore, with a small footprint of the sales force and education campaign physicians being -- physicians are to speed, not only with the disease awareness already in there, but also with what HETLIOZ brings and how it can be used. To that effect, as I mentioned earlier in my remarks, we're looking at a dual strategy, while broad awareness can happen with a number of initiatives that we have and we will launch. We're also extremely interested to identify these specific doctors that our potential patients are telling us they rather see. And there's only 2 classes. Either it is a preference where a primary care doctor that's in this space for other issues for many years. But also, most of patients are very keen to see a sleep specialist in the area. And we had significant opportunity of targeting because we know who the patients are, we know where they are geographically located, we know who the physician preference is and we know who the sleep doctors in that area are. And therefore, as we are launching, it creates an opportunity to, in fact, have very targeted and specific education to physicians that will soon see these blind patients with potentially Non-24 [indiscernible].