Brendan Hoffman
Analyst · Robert W. Baird. Please go ahead
Thank you, Amy, and thank you everyone for joining us today. As we look back at 2016, our organization has undergone a number of changes that were necessary to create a solid infrastructure and to reestablish Vince as a luxury fashion brand. We engaged our Founders as consultants to help us recapture our brand ecstatic. We rebalance the assortment to bring more fashion into the mix and reset our basic replenishment business and we once again began to work with number of our former factories and fabric mills to enhance the quality of our pieces. We also continuously gathered feedback from our wholesale partners, our store associates and our customers much of which are design team is incorporated into our upcoming collections. Finally, we migrated to a new IT infrastructure and a new warehouse as we separated from Kellwood systems. Unfortunately, the complex systems transition was met with a number of challenges, including integration and process issues leading to a reduction in visibility in our financial reporting systems and causing a delay in our 10-K filing. This also led to material weaknesses in our internal controls which Dave will discuss in more detail. While we completed the implementation of these systems, which ran across several functions of our business, the integration and process issues also caused delayed shipments, particularly in the off-price channel and some order cancellations as well as returns, primarily for pre-spring product. In addition, performance of our pre-spring collections fell short of our expectations as we did not have enough buy -- enough of the buy now, wear now product that she was looking for. These factors in addition to the malaise in the apparel industry continue to weigh in our business. Lastly, we significantly reduced promotional activity during the year. Our business have become far too reliant on up and down promotions, both in our own DTC business and our wholesale partners and was not sustainable. While this impacted both our top and bottom-line in 2016 and is now behind us as evidenced by our first quarter DTC trip. This cleanup was a necessary decision for the brand, but we also realize in the current environment, we need to be relatively competitive to our peers. Going forward will further refine our strategy to ensure that we balance our promotions and messaging with protecting brand integrity. Our spring collection which largely shipped in the first quarter has been more in line with our expectations. Notably, we have some pants [Indiscernible] garnering strong positive response in addition to the success that we're having a lux lounge items. During the first quarter, we've also seen a vast improvement in our e-commerce business with double-digit growth as well as in our retail store performance with stores currently tracking in the high -- down in the high single range, far less than they did in the fourth quarter. Turning now to some of the areas that we will be focusing on in 2017. First, we will continue to enhance our product offering as we work to add more fashion femininity into the line. I think our biggest opportunity is embracing the instant gratification that customers are looking to get from their purchases by incorporating more buy no wear now pieces indoor assortment. We added back a pre-fall delivery in May, which we believe will benefit the second quarter. This delivery will feature lots of lighter weight fabrics and transitional colors and we believe will mark the start of a more relevant wear now collection from Vince. Overall, our assortments in 2017 will select fabrications and color palettes that are wearable in the current season, a better balance category offering as we intensified classifications such as outerwear and bottoms and a more appropriate mix of fashion versus core basics. These enhancements to our assortment will help our customers round out their wardrobes with great seasonal pieces and high quality core pieces that complement our fashion offering. We want to ensure that our floors always have the appropriate balance of fashion product complemented by core items and promotional pieces that are being bought in advance for the season. As we add back some core replenishment items into the assortment beginning with men's, we believe that we can fill in some of these holes that we had -- previously had in our everyday offering. Secondly -- second, we will focus on growing our direct-to-consumer business. In particular, we believe that we are poised to capitalize in our e-commerce channel. As I said earlier, we have seen a significant uptick in business this quarter. We believe that this is attributable to how we're showcasing our product and the favorable customer reaction to our merchandise offering as well as the recent investments that we have made to improve our e-commerce side. We're also be more thoughtful in how we interact with our customers online, enhancing the way that we message our online sales and becoming more visible in our digital media and other online marketing efforts. Turning to our store portfolio, we're focused on methodically adding new stores, expanding select existing stores and better utilizing space across the store base. We plan to open a store in Honolulu, Hawaii in May and we continue to have conversations about new store opportunities, potentially for later in the year or in 2018. As part of this, we're adding men's to our flagship Madison Avenue store and have some additional store expansions that we are in the process of negotiating. As we discussed in our last call, we recently launched The Collective, which includes third-party product such as jewelry, art, bag, sunglasses, and the selection on home décor items in our Grove location in Los Angeles and our Madison Avenue store, New York as well as online. We're very pleased with the favorable response thus far as it clearly is extending customer engagement. We will be rolling out The Collective assortment to additional stores over the next few months. In our wholesale channel, we are taking steps to ensure that the Vince brand is optimally presented to the customer. We are analyzing this business to determine if there's an opportunity to better rationalize our points of distribution. We will have more detail on this initiative as we complete our evaluation. We will also reassess our off-price business. This channel has been a bright spot in retail and therefore, we want to leverage the opportunity to optimize this business. In the second half of 2016, we drastically reduced shipments to off-price retailers. We believe there is too much sale inventory buildup in this channel and we wanted to allow this product to sell-through so that we can better control the quality of the product as well supply and demand. Going forward we will look to rebuild this business in a more strategic way as we continue to focus on better managing the content and flow of inventory to this channel as well as the mix between excess and made for outlook product. We believe that this more strategic approach to off-price will ultimately enable us to capture higher AUR as well as higher margins in this business. Our last area of focus is our marketing efforts. Last year we made the strategic decision to take a step back in terms of marketing as we work to enhance the product, reduce the amount of promotions our brand was associated with and transition the business. Now, the product better reflects the Vince brand, we feel there is an opportunity to be more competitive in our messaging and marketing the brand of consumers. Our efforts will be focused around digital marketing including our social media networks, targeted emails, and of course, our own website. Hopefully, you've already had a chance to see this in action with our recent Instagram takeover where we work with eight style influencers design their own Vince look featuring this season illuminated color palette. As we focus on speaking more directly to our consumers over the last two quarters, we are pleased to have seen accelerated engagement in our social media channels. We'll also focus on some more traditional marketing efforts such as smaller billboards and targeted magazine placements. In addition we're working on a store level to [house for intermediate] events for our top customers and their friends, we believe will help drive additional interest among our loyal customers and bringing new ones. We're also working to gather data to better understand how our target customer prefers to interact with Vince to ensure that our efforts are focused on the most productive and efficient channels for our brand. Importantly, we will continue to be very thoughtful about the level and frequency of promotional activity in which our brand is involved. Finally, we are analyzing our cost structure to identify efficiencies that will enable us to better align our resources with the areas of growth in our business, which we will outline in more detail on our next call. In conclusion, while the company was required to access its ability to continue as a going concern in line with the new accounting standard, which Dave will discuss further. We continue to believe in the Vince brand. As we look ahead, we will continue to work on enhancing our product assortment, fine-tuning our promotional strategy and marketing programs, and completing work on our infrastructure. We also plan to optimize our wholesale business and place greater emphasis on the direct-to-consumer segment where we have begun to see improved trends in both our online business and retail stores. Overall, we remain encouraged about the long-term potential for the brand as Vince remains number one or two brand with our wholesale partners despite the challenges in our business. And we continue to get good [Indiscernible] feedback from our partners about customers' affection for the brand. With that, I'll turn it Dave to review our financial results. Dave?