Brendan Hoffman
Analyst · Piper Jaffray. Your line is open
Thank you, Amy, and thanks to everyone for joining us. While overall our third quarter sales came in below our expectations, we are pleased with the progress we’re making as we continue through a transitional phase at Vince. The first collection since our Founders rejoined the company hit the selling floors during the quarter and we received wide praise from both our wholesale partners and our retail customers for the return to high-quality, great fit fabrics and fashion. We were particularly encouraged by our performance at Nordstrom. However, our results for the quarter reflect ongoing headwinds in the retail and macro environment, including continuing traffic challenges and warm weather. In addition, as you know, we have taken several steps to transition the business some of which negatively impacted near-term results to a larger degree than we initially expected, particularly in our retail business. We nonetheless believe, these measures are right for the business long-term. In our full-price direct-to-consumer business, we promoted regular price for only six days during the quarter, which we believe was in line with our promotional activity last year. Upon further review, we found that regular price was actually promoted for 20 days in last year’s third quarter. And this change in promotional activity pressured sales performance during the quarter. We remain committed to reestablishing Vince as a regular price brand in all channels of distribution, while this will continue to present some top line challenges in the short-term, we believe it is the right decision for the long-term integrity of the brand. We are also impacted by later product deliveries. As we mentioned on our last call, part of the delay was due to the transition to a new warehouse, as well as our ongoing systems migration. We continue to believe that these changes will become a vehicle to drive further growth and efficiency, as we enter 2017. We also mentioned in our last call that we eliminated our pre-fall delivery in June, as we felt that this product is below the standards of the go-forward Vince product that we are now producing. The lack of product hindered sales into the quarter more than we expected. Finally, we made the decision to reconstruct our replenishment business, which left a whole new assortment that we were not able to fully overcome at the fashion deliveries alone. We feel strongly that this was the right decision for the brand, as the past presentation in about men’s and women’s had become too reliant on basics and did not have the appropriate level of freshness or quality. That said, we’re working on an appropriate go-forward strategy for our basics collection to round out the fashion deliveries on the floor. As I said earlier, these steps created short-term pressure on the top line. However, we strongly believe that we are moving the business in the right direction. Our performance at Nordstrom was evidence of this. We met with Pete Nordstrom and his leadership team last week in Seattle and their vision for how the Vince brand can grow across multiple categories throughout their store base over the next few years was very exciting. This coupled with areas of success that we have seen with our other wholesale partners left our team led by Rea and Christopher incredibly energized for the future. They’ve already gained a great deal of insight from the initial collection and continue to learn more about our customer how they shop and what they want from Vince. Importantly, they’re incorporating this knowledge into future collections. In addition, there were certain categories that did not receive a full rework, given their longer lead times and the timing of Rea’s return. Outerwear was the most noticeable category that we weren’t able to fully capitalize on, but we believe this represents a meaningful opportunity for next year. Men’s is another growth opportunity that we are focused on for the future. The first collection delivered by the Founders is just hitting the floor now as part of our pre-spring deliveries. And we believe, this can provide outsize opportunities, both in our own stores, as well as with our partners, where men’s it’s not nearly as highly penetrated as a women’s ready-to-wear business. As we look forward to the balance of the year, our initial pre-spring collection is just now represented on the floor of a little later than we expected. With this collection as well as our fall product, we are very proud to say that the floors of both our own stores and with our partners reflects the quality and aesthetics of Vince product that you will see from us moving forward. We’re also starting to experiment with different categories that we could add to our assortment. This week, we’ve introduced jewelry and a selection of home décor items, including froze candle – frozen candles and books by third-party partners in two of our stores and will launch online next week. We believe, these items will help to round out our merchandise offering and provide opportunity to drive additional sales. Based on the results of this initial test, we’ll look to roll out these categories to more stores, as well as potentially with our wholesale partners in the future to extend their brand offering into categories that complement our core offering. As we think about our wholesale performance going forward, we look to build upon what we’ve learned based on business and feedback from our partners and customers. All of our partners remain steadfast in their commitment to the brand are pleased with – and are pleased with the progress we have made with the product. Having said that, we know that they’re going to look to continue to run with lean inventories and chase sales as they see results. With it – with our inventory is now very clean, we are in a position to hold some inventory, where it makes sense, but are also comfortable with letting demand that way supply as part of our brand reset and to drive regular price business. We are managing inventory in a similar way in the off-price channel. We recognize that off-price remains a part of our go-forward business. However, we will maintain a higher level of inventory discipline in order to control the volume, as well as the level of discounting this channel. We feel that we can ultimately do more with less as we’ve already begin to see the benefits of not having to offer such deep discounts to sell the product. This will allow us to protect our gross margin dollars, but do so with less units. Ultimately, we feel these benefits both Vince and our off-price partners. Finally, with our elevated new product in place, we’re also navigating to reengage with our customers more directly to drive her into stores and onto our website. We’re doing this in a very methodical way and through mediums that make sense for our brand and our customer. For example, we’re doing a better job of leveraging Instagram to showcase our new product while also speaking directly with our customers. We are pleased to see far greater customer response to our brand on this platform than we had in the past. We’re also participating in a number of great events that will enable us to showcase our brand and connect with our consumers in a very organic way. For example, we held a hugely successful fashion show at Mitchells in Westport to benefit Pink Aid, which sold out in a matter of minutes. Our recent collaboration with the Napa Film Festival in November is another great example of the type of partnerships that we’re forming to create local connections with consumers. In addition, as we mentioned last quarter, we continue to take a grassroots approach to working with our wholesale partners to help them better engage with and get – to help better engage customers with our brand. Christopher has spent a lot of time on the road this quarter conducting meetings and seminars with our partners in a number of major markets to help them learn how to best showcase our brand and connect with our customers. As we begin to gain more momentum behind the brand, we will also start to layer in some more traditional media outreach moving forward. That said, we will continue to do this in a way that makes sense for both our brand and our customer. Overall, while the retail environment as well as the strategic changes within our company have been more challenging than we anticipated, we remain confident in our belief that we are moving the brand in the right direction for sustainable growth. As mentioned, we’re seeing some favorable responses to our new product from both our consumers and our wholesale partners and we are excited about the buzz around the brand. That said, we remain cautious and prudent, as we plan the business going forward and make decisions for long-term success. As such, we’re reducing our guidance for the full-year, largely due to lower than expected performance in our direct-to-consumer business, which Dave will discuss in more detail shortly. We’re starting to see the momentum build behind our business, although, the clear pivoting results will take a little longer than we originally anticipated. We have an excellent team that is engaged and excited to continue moving forward as they gather insights to enhance our collections and enable us to continue to make more prudent decisions about our brand. I think that we are where we need to be at this point and we will continue to make strides towards gaining market share within the wholesale channel, spending our direct-to-consumer presence, growing international, and expanding the business over the long-term. Now, I will turn it over to Dave to review our financial performance. Dave?