Kimberly McWaters
Analyst · Piper Jaffray
Thank you, Jody. Good morning, everyone, and thank you for joining us today. I'm pleased to report another strong quarter of solid year-over-year start growth. During our second quarter fiscal 2019, new student starts grew 11.2% compared to the prior year. This is the strongest growth in Q2 starts that we've seen since 2016. Total new student starts were 2,022, an increase of 203. The start growth was driven by the continued and consistent progress made under our multiyear transformation plan and our new campus and program growth initiatives. Approximately 50% of the quarter start growth was attributable to our Bloomfield, New Jersey campus with the remainder coming from our same school campuses.
After 3 consecutive quarters of strong start growth, in March, we achieved another major milestone when our average student population grew for the first time in 8 years. This is a key inflection point that we have been working toward. Growth in our average student population is a key driver of revenue growth and profitability as the incremental margin of each additional student is better than 65%. There's tremendous operating leverage in this business as the student population grows.
You may recall that last quarter, I shared 3 primary strategic objectives for fiscal '19. I'd like to remind you of these important objectives and share our progress year-to-date. Our first objective is to leverage the implementation of our 2018 transformation plan to grow new student starts across our campus footprint into 2019 and beyond.
Let's first talk about what we are doing to improve the quality and commitment level of our student. First, in marketing, we have continued to invest in national brand awareness campaigns to generate student demand from the highest converting media channels, such as our website, uti.edu, and paid brand search. We are now consistently achieving our goal of generating more than 50% of our inquiries from these higher converting sources. During the quarter, brand inquiries from our website and page search grew 36.5% year-over-year during the quarter.
Turning to admissions for a moment. On a consolidated basis, we were pleased to see continued new student applications growth up 4.5% in the quarter as compared to the prior year. The growth in applications is driven by effective brand marketing campaigns targeting a younger student and an effective high school admission scheme, the new Bloomfield campus and our new welding programs in DFW.
When thinking about student starts, it's important to remember that we have 3 tributaries for our student: students coming to us directly out of high school, adults seeking career-oriented training and retraining and military personnel transitioning from their source -- from their service to our country. As a reminder, new student starts grew 11.2% compared to the prior year's quarter.
All 3 segments performed well in the second quarter, but we were particularly pleased that our fiscal second quarter high school student starts grew 36% year-over-year. The growth in our high school channel reflects a shift in strategy to market to younger students who are more inclined to pursue education after high school as ordinary course versus the adult students who are enticed by the richness of the labor market today. We were also pleased that our adult segment grew 4.6% despite the lowest levels of unemployment in 50 years. And finally, despite continued military base access challenges, our military team was able to keep pace with last year's results.
The show rate for the second quarter improved 290 basis points year-over-year. This is an efficiency measure for the students scheduled to begin classes during the quarter and how many of them actually started school as planned. The continued improvement in the show rate reflects the quality of the student in his or her commitment level, the effectiveness of our Institutional Grant program and an improved student experience, especially for relocating students.
We continue to implement process and productivity improvements across the entire student experience and organization to maximize operational efficiency and effectiveness. And one example is our scheduling initiative, where we're tightly managing the pipeline of students as they matriculate through school to optimize core sequencing and instructor-student ratios. Our plan for this year calls for $1 million in savings from this initiative, and we are on track to achieve it. Overall, implementation of our transformation has been very successful to date.
Moving on, let's talk about our second strategic initiative, investing in highly accretive metro campuses and new program initiatives. Our metro campuses are very attractive to our students who are able to live and work at home while pursuing skills training. We know that students are more likely to pursue an education when they do not have to give up their job, leave home and relocate to a new city.
Our newest metro campus, which opened in Bloomfield, New Jersey during Q4 of '18, is doing very well. In just 3 quarters, we have grown to approximately 360 students in school and are expecting a very strong high school start season in the late summer and early fall. In fact, we've had to find ways to increase our start capacity during the fourth quarter to accommodate additional demand from high school students. As a reminder, we expect this campus to be accretive to earnings in its first 18 months and cash flow breakeven by year 4.
We also opened our third welding program at our Dallas/Fort Worth campus in January. We're pleased to see new student demand for the program growing at this location just at it has in our California and Arizona campuses. As the programs fill quickly in at our existing locations, we're exploring ways to increase capacity, and we believe there are several other campus locations that can support this high-demand welding program. For the quarter, welding grew 35% year-on-year. While talking about program growth, with the exception of a single CNC program, every area of interest, such as auto, diesel, motorcycle, marine, collision repair and welding, grew new student starts year-over-year.
Our third key strategic initiative is to rationalize our national footprint from primarily large destination campuses to smaller commuter campuses when and where possible. Rightsizing space requirements to match student population levels and thereby reducing occupancy costs is a key strategic priority for our business and allows us to operate profitably at any point in an economic cycle. We are accomplishing this objective by consolidating existing space, subletting excess space and/or offering new, expanded programs to better utilize existing capacity.
In February, we announced that, as part of our strategy to move from large destination campuses to smaller campuses in markets with higher student density and industry demand, our campus in Norwood, Massachusetts is no longer going to accept new student applications. The campus is to remain open through the fall of 2020, and current students have the opportunity to graduate and continue receiving employment and student support services. Scott will provide more of the financial detail in a moment.
In addition, we are aggressively pursuing additional rightsizing opportunities to build on our recent success in Rancho Cucamonga in Houston. This includes reduction upon lease expiration as well as options to reduce midterm. Rightsizing space requirements to match student population levels and thereby reducing occupancy cost is a key strategic priority, and we look forward to announcing more transactions when they are complete.
In 2019, we are keenly focused on achieving our operating income, EBITDA and cash flow objectives through new student start and average population growth, improving operating efficiencies and the continued rationalization of our campus footprint. We remain confident in our new student start growth guidance for the full year, recognizing that there is some seasonality in the quarters. And while we're halfway through the fiscal year, we have more than 70% of our students scheduled to start in the second half of the year. In fact, 50% of our full year starts occur in the fourth quarter after high school graduation. Overall, based on our progress year-to-date, we are reaffirming our 2019 guidance and remain well-positioned for 2020.
And now I'd like to turn the call over to Scott Yessner, our Interim Chief Financial Officer, for a few -- for a review of our financials. Scott?