Kimberly McWaters
Analyst · Piper Jaffray
Thank you, Jody. Good afternoon, everyone, and thank you for joining us today. I'm pleased to report another strong quarter of solid year-over-year start growth. During our first quarter of fiscal 2019, new student starts grew 14.8% compared to the prior year quarter. Total new student starts were 1,511, an increase of 195. Our new Bloomfield campus accounted for 62 of the starts. We had strong start growth across all student segments. The adult segment starts grew 8.5% year-over-year. Military starts grew 20.1%, and high school starts grew 28.1%. The show rate for the quarter held steady to last year.
The start growth was driven by the continued successful execution of our multiyear transformation plan and our new campus and program-growth initiatives. Having reached an inflection point, we are now clearly gaining traction as demonstrated by consecutive quarters of year-over-year start growth at both our legacy and new Bloomfield campus.
In particular, we are pleased that our transformation plan is beginning to positively impact the adult student segment as evidenced by its start growth in a robust economy. Given the historically high correlation between student start growth and unemployment, where the unemployment rates rise, we would expect to see an acceleration in our rate of start growth.
Given the significant investments made in a number of highly accretive initiatives during 2018, such as our transformation plan, our new Bloomfield campus and our new welding programs, we are laser focused on driving cash flow and cash flow growth through new student starts, cost efficiencies and footprint rationalization while providing our students with a quality education.
During today's call, we will discuss our transformation efforts within the context of successfully achieving 3 strategic objectives: leveraging the implementation of our transformation plan to grow new student starts across our campus footprint; realizing the investment in highly accretive new campuses and program offerings such as our newest metro site campus in Bloomfield, New Jersey, and our third welding program in Dallas, Texas; and continuing to rationalize our real estate footprint and cost to support more profitable operations and to best serve our students.
Now I'd like to turn to our transformation plan and provide an update on key workstream progress made in the first quarter. We'll begin with our marketing workstream. Raising the visibility of UTI's brand as a leading provider of technical training to efficiently generate student demand is the main objective. Through this workstream, we have increased our investment in brand awareness advertising, including television, streaming video, radio and event marketing. Further, we have continued to improve our website and landing page performance while optimizing all of our digital channels.
Overall, our efforts are producing very positive results. From a demand generation standpoint, we continue to execute well on our overall media strategy, optimizing digital channels to support reinvesting in brand awareness. We have increased the number of inquiries generated from the highest converting media channels such as uti.edu and page search by more than 30% year-over-year. In fact, nearly 50% of our inquiries are now coming from these higher converting channels. Inquiries from these channels generally convert to enrollments at 4x the rate of other media sources. This will continue to drive increased starts and improved cost efficiencies throughout the year, ultimately supporting our goal of lowering student acquisition cost.
Next, let's turn to our admissions workstream. On a consolidated basis, new student applications were 2.5% of the prior year. The growth is attributed to a 6.1% increase in high school application, which offset a 3.6% decline in adult and military. The success in the high school market is driven by deployment of new marketing strategies, increased headcount and overall productivity improvements.
Economic pressures continue to weigh on our adult segment. Were the unemployment rate to increase, we would expect an acceleration of our start growth, particularly with this segment.
Overall, implementation of our transformation plan has been quite successful to date. We have been able to test various initiatives, determine what worked, what did not. And under our larger objective of growing new student starts, we have refined our strategy and our processes as a result.
Over the course of this year, in addition to continuing to execute on successful initiatives, we will identify and implement process and productivity improvements across our entire organization to maximize operational efficiency and effectiveness.
Our second strategic initiative is investing in accretive metro campuses and new program initiatives. Our metro campuses are very attractive to our students who are able to live and work at home while pursuing skills training. We know that students are more likely to pursue in education when they do not have to give up their job, leave home and relocate to a new city.
Metro campuses are a good investment for UTI as they are typically accretive to earnings in the first 18 months and are cash flow breakeven by year 4. We have a target IRR of greater than 35% for our newest metro campus, which opened in Bloomfield, New Jersey during Q4 of '18. We are very pleased with Bloomfield's initial strong operational results. The campus continues to track ahead of plan, and demand from prospective students is very strong. Our third key strategic initiative is to rationalize our national footprint from primarily large destination campuses to smaller commuter campuses when and where possible. Transitioning from large destination campuses to smaller metro site campuses is one of the most important transformative changes we can make to operate profitably at any point in an economic cycle. We are accomplishing this objective by consolidating existing space, subletting excess space and are offering new and expanded programs to better utilize existing capacity.
This plays an important part in the profitable growth of our business, as it reduces underutilized space and associated rent cost and drives improvement in student starts. In the first quarter, we successfully consolidated the Houston campus, reducing the size by approximately 52,000 square feet.
In fiscal '19, we will start to see total run rate savings from our recent real estate optimization efforts of between $2.5 million to $3 million. On January 14, we opened our third welding program at our Dallas campus, driving growth in new starts and improved utilization of our campus facility.
In addition, we are aggressively pursuing additional rightsizing opportunities to build on our recent successes in Rancho Cucamonga in Houston. This includes reductions upon lease expiration as well as options to reduce midterm. Rightsizing space requirements to match student population levels, and thereby reduce -- reducing occupancy cost is the key strategic priority for our business. We look forward to announcing more transactions when they are complete.
As I stated at the beginning of the call, in 2019, we are very focused on achieving our operating income, EBITDA and cash flow objectives through new student start growth, improving operating efficiencies and the continued rationalization of our campus footprint.
As a result, we believe we will finish the year strong and be well positioned for impressive growth in 2020 and beyond.
And now, I'd like to turn the call over to Scott Yessner, our Interim Chief Financial Officer, for a review of our financials. Scott?