Eugene Putnam
Analyst · Stifel
Thanks, Kim.
We began the second quarter with 800 fewer students than last year. However, with a very nice increase in new student starts, we ended the quarter with about 14,300 students, which is only down 100 students from this time last year. Despite continuing pressure on show rate, which was down about 450 basis points, student starts were still up about 7% for the quarter in line with our previous guidance.
Revenue for the second quarter was $94.7 million, which was basically flat from last year. Our average tuition per student was up 1.8% for the quarter to approximately $6,500. Tuition excluded $6.6 million related to our loan program compared to $5.2 million in the second quarter of last year, reflecting continued difficulties for students and parents to secure financing for their education.
For the first half of 2014, revenues were approximately $191.7 million, which was down about 1% for the same period last year. With continued efforts to control costs, this revenue level yielded an operating loss of $1.5 million for the quarter, which bettered last year's operating loss of $1.9 million. The quarter's operating loss was driven, in large part, by increased spend in advertising, which was up $1.6 million compared with the same time, same quarter last year. Advertising expense came in at $12.4 million for the quarter, which represented approximately 13% of revenue, up from 11% last year.
Kim will spend more time on this, but it's important to note that the second quarter is seasonally a very important quarter for advertising and inquiry generation, and we are continuing to respond to challenges we have experienced with the introduction of a new TCPA language.
Managing expenses continues to be a very important focus while we're working to increase our student populations. We have and we will continue to manage our variable costs to appropriately align with our student populations. And we continue to look for opportunities where costs may be either deferred or avoided.
Bad debt expense as a percentage of revenue was less than 1% in the quarter. And EBITDA was $4.3 million in the second quarter, which was up from $4.2 million last year. For the first half of 2014, EBITDA was $13.1 million versus $16.3 million for the same time last year.
Our net loss for the quarter was $1.5 million or negative $0.06 per share. That compared to a net loss of $1 million or $0.04 per share last year. Year-to-date, our net income was about $200,000 or $0.01 a share compared to $0.11 per share last year.
The income tax benefit for the 3 months ended March 31 was $300,000, which is only 14.7% of our pretax loss compared to 43.3% last year. Our provision for income taxes for the first half of the year was $1.3 million compared to $1.9 million.
As we previously disclosed during last quarter, stock-based compensation awards granted upon our initial public offering 10 years ago that expire underwater require a write-off of the related tax -- deferred tax asset, which adversely impacts the income tax rate. The noncash write-off at deferred taxes resulted in $400,000 in additional income tax expense for the second quarter and $500,000 year-to-date. In future periods, we likely will experience variability in our income tax expense depending on the price of our stock as well as the timing of expiration, exercise, investing of past stock-based compensation awards. This variability could result in income tax rates that are substantially different from the federal statutory and/or our historical tax rate due to these noncash charges. If our stock price remains relatively consistent with last year's average price -- I'm sorry, last quarter's average price, the impact of any adjustments to the deferred tax asset for the second half of the year is expected to be less than $200,000, resulting in a full year impact in the range of $400,000 to $700,000.
Moving to our balance sheet. We had cash, cash equivalents and investments of roughly $102 million at the end of the second quarter compared to $97.4 million at September 30. In the first 6 months of 2014, we generated cash of almost $16 million compared to $7.6 million for the first half of last year. And other than the financing obligation related to our Lisle facility, we continue to have no debt on our balance sheet.
During the quarter, we invested $2.6 million in fixed assets, which was up from $1.4 million last year. And finally, in the second quarter, we returned $2.8 million to shareholders in the form of both dividend payments and stock repurchases. For the first half of 2014, we've returned a total of $5.3 million to our shareholders.
With that, I'll turn it back to Kim for some details on our marketing and admissions efforts.