Kimberly J. McWaters
Analyst · Piper Jaffray
Thanks, Eugene. Although new students were up for the previous 6 months, the decline in student starts in our first quarter was a clear reflection of the hurdles we face making UTI education more attractive and affordable in the midst of current economic regulatory and competitive challenges. With that said, we have a quality brand and reputation, and our business model is strong. We serve a booming sector with growing demand for the kinds of technicians we train. We continue to make progress against the strategy we launched last year, and we're starting to see the strategy produce results. As you know, we have been pursuing a marketing strategy aimed at driving high-quality inquiries from prospective students who have a strong propensity to start school. In the first quarter, our media mix model continue to generate high-quality inquiries, and we made progress with our work to optimize media buying based on predicted starts. While some competitive market pressures drove a slight uptick in advertising expense year-over-year, we continue to feel good about the efficiency of our marketing efforts. And based on what we're seeing, would be comfortable increasing our advertising investment to drive new student growth. This could drive advertising expense a little higher than the 10% of revenue, especially earlier in the year. During the quarter, we once again saw the quality of student inquiries improve, making this the third consecutive quarter for this trend. However, we did have one hiccup in the quarter, which drove inquiry volume down approximately 20% compared to the first quarter of last year, and that was due to the implementation of the Telephone Consumer Protection Act that required us to include specific language on inquiry forms. We believe that the first version of the language was somewhat difficult to understand and negatively impacted the student inquiry process. We have been successful in modifying the language to make it less intimidating, yet compliant, and believe this issue is now largely behind us. Despite that challenge, new student applications were up in the first quarter with growth in every segment that we serve. In total, applications were up over 3%. Applications from the adult population grew more than 5%, and we generated almost 2% growth in high school applications. And while we continue to experience some challenges with access to military bases and expect this segment to be more challenging in the year, our military applications grew more than 4%. During the first quarter, in collaboration with our industry partners, we reemphasized with our admissions representative the benefits and opportunities our advanced training courses create for our students. As a result, we continue to see positive year-on-year enrollment growth in our Manufacturer Specific Advanced Training program, with applications for Ford, Toyota, Nissan and GM, which have no prerequisites, up 84% compared with the first quarter of last year. While we feel good about the trend in inquiry quality and continued application growth, and believe it reflects strong student demand for the type of training we provide, it's clear that we have not yet cracked the code on converting applications into student starts at the level we'd like. To keep students engaged from the first inquiry to the first day of school, we're developing new marketing materials, including refreshed and more detailed information on our website and social media channels, and tools that our admissions teams can use to help students navigate through the enrollment and financial aid processes and to better support them showing to school. With fewer options to finance an education and continuing consumer aversion to debt, paying for school is the biggest hurdle we must help students overcome. Our marketing materials are designed to help potential students and their families understand the true cost and the value of a UTI education. At the same time, we're testing a number of changes designed to make our programs more accessible and affordable. We continue to offer traditional need and merit-based scholarships now in excess of an estimated $13 million a year. We're also testing nontraditional scholarship and support programs, such as relocation scholarships, for students who must move to attend a UTI school. We're engaging industry support to help sponsor students' tuition. This not only helps students pay for their education, it is a good recruitment and retention tool for our employers. We're close to testing a shorter-length program which addresses affordability, but also encourages successful students to take advantage of scholarship monies to add on manufacturer programs, to achieve higher levels of certifications and manufacturer credentials. Last, from a scholarship standpoint, we're excited about the launch of a new mikeroweWORKS UTI Scholarship Program for UTI, MMI and NASCAR Tech students. Details are being finalized and we expect to launch the program in a month. Students will have the opportunity to earn $1 million in UTI scholarship monies by meeting the criteria of the mikeroweWORKS foundation. For those of you who may not be familiar with Mike Rowe, he's best known as the host of Discovery Channel's Dirty Jobs. His personal brand and values for working hard and smart really resonates with our students. We are excited about collaborating with Mike Rowe and his foundation to support technical education and closing the skills gap. Speaking of supporting technical education, at the high school level, we're working to increase articulation agreements with deserving high schools and their students to offer UTI credits for approved courses and reduce the cost of tuition. As we look forward, we will continue to stay focused on growing our new student population. While we know we have a great deal of work ahead, we are clear-eyed about the challenges we face, remain confident in our ability to manage the challenges to rebuild a pipeline of qualified students, fulfill industry's growing demand for skilled, trained technicians, and to grow the business and deliver long-term shareholder value. With that, I'll turn it back over to Eugene.