Richard Hayne
Analyst · Wolfe Research
Thank you and good afternoon, everyone. Sheila, congratulations to you, Meg and the Free People team on the terrific progress you made with your apparel assortment. Your design and merchant teams did an excellent job of interpreting the fashion trends. Had it not been for a difficult seasonal transition in August, Free People comp sales would have been nicely positive in Q3. I believe the improved fashion coupled with better inventory control should allow the Free People brand to enjoy a positive holiday season. Good work, Sheila and thanks for your leadership. Now let me turn to a discussion around two of the retail topics I find most interesting, the shift in channel demand and the shift in fashion silhouette and discuss how these changes have impacted our brands in the third quarter. The divergence in demand by channel that we've witnessed over the past few years continued in Q3 this year. In general, the digital channel outperformed, stores lagged and wholesale delivered strong growth. In the store channel, fiscal shopping visits as reported by industry groups continued to be down on a year-over-year basis. Overall traffic fell by mid single-digits in Q3 for the second consecutive year. With several notable exceptions, our brands' comp store sales echoed this traffic pattern and were negative in almost all regions by all store types, mall, lifestyle centers and freestanding. Lower comp store sales at the Anthropologie and Free People brand in Q3 were driven primarily by fewer transactions and lower AUR. There were, however, a few bright spots in store channel performance. The Urban brand produced positive store comps in North America and Europe and the Anthropologie brand registered positive comps in Europe and the recently opened larger format stores continued to exceed expectations and deliver sales per square foot greater than the Anthro average. That said, URBN store comps were negative in Q3. The direct-to-consumer channel, on the other hand, delivered strong double-digit sales growth in the quarter. Both traffic measured in sessions and total number of orders received grew at double-digit rates and total conversion improved as well. Within the digital world, customers continued to migrate from desktop to mobile as preferred method of interaction. Mobile devices now account for almost 2/3 of total Company digital sessions. The strength in the digital channel more than offset the weakness in stores with total retail segment comp sales increasing by 1% in the third quarter. The disparity in channel results demonstrates that the consumers' affinity for digital shopping continues to grow. Her expectations around functionality and service levels in this channel are also growing. This is why we continue to make significant investments in personnel and technology that will expand our online assortments, enhance and personalize the digital experience, give us more insight into customer preferences and permit us to deliver orders faster and more reliably. Improving our capabilities in the digital channel is one of our strategic priorities. The third channel is wholesale. In Q3, the Free People wholesale business reported a 30% spike in sales but, as Frank and Sheila both explained earlier, this year's results benefited from shipping delays last year. Adjusting for this anomaly, wholesale still produced solid gains across all customer types, specialty store, department store and e-commerce retailers. During the quarter, we also saw a shift in fashion silhouette, that I've alluded to on prior calls, begin to strengthen. This emerging trend which seems to have its roots in Europe, is not impacting all brands equally. Predictably, younger, more fashion-forward customers are adopting these new looks more readily. So in Q3, the Urban and Free People brands benefited from the shift while the Anthropologie brand did not. In the fashion industry, times of rapid change, like we see when silhouettes shift, offer the greatest opportunities but also pose the greatest risks. Now let me turn your attention to the Anthropologie brand where third quarter top-line results were very similar to Q2. Total retail segment comp sales landed at negative 3% in the quarter, with weakness in stores more than offsetting the growth in direct-to-consumer sales. The comp shortfall was driven entirely by the apparel category. All other product categories and sub-brands delivered positive retail segment comps. The expanded categories of home, beauty, Beholden and Terrain performed particularly well. We expected to see more progress in the apparel category, but customer response to fall assortments was lackluster. This led to higher markdowns versus the prior-year period even though inventories which ended down 3%, were tightly controlled. While we could see modest comp sales improvement in Q4 over Q3 rate, we believe apparel sales on a year-over-year basis will likely remain difficult and weigh on total Anthropologie comps and margins for the holiday seasons. Transition in fashion silhouette are never linear or easy to predict. As a customer becomes more comfortable with a different silhouette and our merchants become comfortable presenting her with more newness, we expect better results. I believe we will begin to see improvement in customer reaction to the apparel offerings with our 2017 spring/summer deliveries. Despite the apparel issues, we remain confident the emotional bonds between the brand and our customers remain strong. She is responding enthusiastically to all of our expanded categories, especially our newly expanded home assortment. Reaction to the 200-page home journal mailed to customers in September exceeded plans significantly, so the home team is expanding the assortment further and plans to mail another home journal in spring. Other expansion categories experienced double-digit comp sales as well. During the third quarter, Beholden opened two new shop-in-shop locations and launched the series of omni-channel marketing initiatives which resulted in strong store and digital sales gains. The beauty category expanded into 65 additional stores during the quarter and the Terrain brand continued to benefit from inclusion into the Anthropologie group. During the quarter, Terrain launched several cross marketing initiatives and opened its first shop-in-shop in the new Walnut Creek Anthropologie store. And in early November, Terrain launched 10 holiday trim shop-in-shops in core Anthropologie stores. In Q3, Anthropologie opened two additional larger-format locations, Walnut Creek, California and King of Russia, Pennsylvania. To date, sales at these stores are running nicely ahead of projections which strengthens our confidence in the brand, the strategy of opening larger stores and the strategy of expanding product categories. The largest stores have also helped to build expanded category demand in the digital channel. This past weekend, the brand opened another larger-format store in the Stanford Shopping Center in Palo Alto. Besides an expanded assortment of home products, shoes, accessories and beauty products, the Palo Alto store also offers a full assortment of Beholden wedding gowns and occasion dresses and Terrain outdoor living products and decor. The store also provides customers with the Terrain cafe for casual dining. Customer reaction has been fantastic, with weekend sales coming in 33% above plan. During the quarter, Anthropologie was the second of our brands to migrate to our new digital platform. This platform allows for improved response times, a better cart and check out experience and vastly improved user visibility across all screen sizes. After being installed for one month, the brand has seeing a 40% improvement in user load time and a double-digit increase in conversion. The Urban brand plans to migrate to this platform early next year. I want to congratulate David, Meg and the Anthropologie, Beholden and Terrain teams for their successes in growing the expanded categories, in launching the larger-format stores and in producing strong digital channel growth. These important achievements continue to strengthen an already powerful brand. Turning now to Urban Outfitter results in Q3, the brand delivered a terrific quarter. Total retail segment comp sales grew by over 5%, driven by a double-digit increase in direct-to-consumer sales and positive store comps in both North America and Europe. Impressively, all product categories delivered strong regular priced comps in the period. A year ago, I referred to the stable foundation the brand had rebuilt from which they could grow. I'm pleased to report they are now delivering this growth, doing so by creating compelling trend-right product through internal designs and third-party collaborations, by producing differentiated and engaging shopping environments both in stores and online, by elevating creative imagery and social engagement and by executing exceptional marketing campaigns. Looking at results by category, women's apparel and accessories were both strong, the expanded categories, intimates, beauty, home decor and tech, all continued to excel and for the first time in eight quarters, men's apparel delivered a positive comp as well. Furthermore, the brand grew its male customer base by 17% on a year-over-year basis. The Urban brand also realized improved IMU and lower markdowns versus the prior year which drove 200 basis points of improvement in merchandise margins on top of impressive increases last year. In the last two quarters, the Urban brand has delivered an historic low markdown rate. While we may see a slight uptick in the fourth quarter, we believe markdown rates could improve even more as we execute initiatives to increase inventory turns and decrease weeks of supply. This year, the Urban store teams have further refined the shop-in-shop concepts first introduced in August 2015. These concept shops allow for larger assortments of expanded category products and more accurately align product demand by category with space allocation. The stores look and feel dramatically different and now provide a clear, engaging shopping experience. The customer has responded to these changes. During quarter in spite of negative store traffic on a macro level, the brand experienced higher store traffic counts and positive comps across all regions for the first time in 13 quarters. Meanwhile, third quarter metrics in the direct-to-consumer channel remained strongly positive with sessions, sales and number of orders all showing double-digit increases and customer frequency up as well. Our customer file continues to grow with double-digit increases in new, retained and reactivated customers. Across both channels, the teams created compelling brand marketing messages. Our social media team continued to drive significant engaging with particularly strong year-over-year increases in Instagram and Pinterest which were up 60% and 44% respectively. The brand now enjoys more than 6 million Instagram followers and many are highly interactive. The marketing team worked on many notable social campaigns in the quarter, with the Justin Bieber launch registering as our brand's largest social reach to date. Euro launched an exclusive product collaboration with Bieber for his Purpose tour in August. This was a timed launch in stores and online, first in London, then in New York City and then in Los Angeles. Long lines formed at Urban stores globally to purchase Purpose tour paraphernalia. Customers were highly engaged on social and registered 237 million Twitter impressions for this event and the exclusive product co-lab received impressive coverage from influencers' digital and print outlets. In summary, the Urban brand is enjoying considerable success. The brand is once again the destination for their core customer. It's in stores, online and via social media. The customer is engaged with the brand like never before. Congratulations to Trish, Meg and their teams on both sides of the Atlantic for orchestrating this remarkable achievement. Before I turn the call over for your questions, I want to recognize and thank our 26,000 associates worldwide, including our teams in North America and Europe. I thank our wholesale partners, domestic and international and our many vendors and suppliers. Lastly, I extend my thanks to our many shareholders for their continued support. I'm grateful for the opportunity to lead the URBN community. Thank you. I will now turn the call over to your questions.