Paul Arling
Analyst · Steven Frankel from Colliers. Your question please
Yeah. I will address that. The market for these platforms is obviously all of the subscribers on this planet essentially. Because as time goes on, the home entertainment experience everywhere is going to be such that people want to watch live content, sports, The Bachelor, The Bachelorette, whatever your favorite reality show is. And those -- again those reality shows our like sports, there are things that the results of which you don’t want to -- you are not going to watch it three years later, so live television is here to stay through content like that, as I like to call it perishable content. But then you have SVOD, AVOD and the various other sources of content the world is moving into these hybrid platforms. Now large companies in the industry have the wherewithal the scale to build their own platform. So they can manage their own platform build it, build a voice engine behind it as it can be a very substantial development for them. But there is a vast array of companies that probably have a few hundred million subscribers that will probably either adopt a platform built by a larger entity, syndicated, right from a larger entity, or they will choose a platform built by a technology company like an Apple or others that will bring all of those entertainment options together. That market probably in time is larger, right, because the number of subscribers that are in the largest companies are, of course, huge, some of the companies have 20 million subscribers, but there is hundreds of millions of subscribers worldwide. So we think the market for these platforms either Android-based, the Apple TV product, et cetera, have a real good runway over the course of the next few years, because again they bring to a lot of smaller operators. And frankly even to some of the larger ones as you may have mentioned that have either chosen not to or have not successfully built these hybrid platforms. And by hybrid, I mean again, where you can get all the things you wish to watch, all the sports, all the reality shows watch live and then when they are over, you get to switch over to Netflix or Prime or Hulu or the Rugby channel, whatever channels you like to stream. I think it’s pretty well understood by everyone that those platforms are the future, because that’s what people want to watch, right? That combination and they want to get it -- get at it quickly. What we are doing is partnering with the people who are building those platforms to build the best control technology for them. And I think we have accomplished that with many of the partners we have and that market is still developing, but we think it’s got runway for the next number of years.