Kevin A. Plank
Analyst · Bank of America Merrill Lynch. Your line is now open
Thank you, Tom, and good morning everyone. In three weeks, Under Armour will be celebrating our 10 year anniversary as a public company. Back in 2005, we were a $281 million company. Compression apparel made up two-thirds of our business. The phrase 'connected fitness' had not yet been coined. The day when we would feature a ballerina in a commercial seemed unlikely. And Jordan Spieth had only just begun his journey to greatness by taking golf lessons at Brook Hollow Golf Club in Dallas at the tender age of 12 from Pro Cameron McCormick. What I knew back then and still believe today is that anything is possible because of the ever-evolving power of sports. In just the last few months I've seen first-hand the value to advertisers who understand that sports is the only thing left that viewers insist on watching live, like the emotion of 80,000 fans stilling Twickenham Stadium including Prince William, Duke of Cambridge, and His Royal Highness Prince Harry of Wales on a fall Saturday in London to watch England take on Wales in the Rugby World Cup, while 4,000 miles away another 80,000 were watching Notre Dame Football in South Bend. More than 10,000 fans lining up in Manila to get a glimpse of the NBA's most valuable player, Stephen Curry. The power of sports and its ability to transcend generations, technologies and trends is what makes other industries envious of the business that we are in. The power of sports is the engine that has fuelled our growth from day one and the reason for our confidence in the future. It is the foundation behind our doing business in just four countries in 2005 to now more than 60 today; growing our retail footprint from a single UA Web-site and four domestic factory house outlet stores in 2005 to now 24 global e-commerce sites and more than 300 UA owned retail destinations and partner-doors around the world; building our team from around 600 employees in 2005 to more than 11,000 today; going from not producing a single shoe in 2005 to approximately 30 million pairs in 2015; recording 22 consecutive quarters of 20 plus percent revenue growth and 24 straight quarters of 20 plus percent revenue growth in our largest category, apparel; achieving our first billion-dollar revenue quarter; saying confidently we're going to double our revenues to $7.5 billion by 2018; and our stock price appreciating more than 2800% from our IPO price compared to roughly 60% for the S&P 500. It has been a great 10 years of public company and we have learned a lot during this time, but our focus remains the same and that is unlocking the equity we have created to continue to build the world's most important sports and fitness brand. To do that, we will continue to invest, we will do so in a prudent way that has driven our results over these past 10 years. At our Investor Day here in Baltimore last month, we spoke to the diversity of these investments. We are focused on three key areas where we are confident the return on investment will be increasingly evident as our business continues to grow globally. The first area is our core business including sports marketing assets, brand marketing, supply chain and investing in inventory to help us meet the unparalleled demand for the Under Armour brand. The second area is our growth drivers like international where we grew the business 69% year-to-date, and footwear where we posted a third quarter growth rate of 61% and continue to invest in world-class talent. And finally are the new opportunities like local manufacturing, sportswear and Connected Fitness that may not meaningfully impact our top line results in the short-term but will bring a new dimension to our model and create new competencies within our organization in the years to come. Starting with our core business, we continue to find assets that are a fit with our brand, the most recent example being two weeks ago, we announced a new long-term partnership with the University of Wisconsin. It takes one trip to Madison, Wisconsin on a football Saturday to understand the value of college assets and the marketing landscape where more than 80,000 people show up to cheer on the team wearing our brand, where one's loyalty is literally worn on their sleeve. Take for example two historic rivals finding common ground through their outfitter and donning the same base-layer T-shirt for a football game, as our two partners Notre Dame and the United States Naval Academy did just two weeks ago in the name of respect for one another. We are not just clothing athletes, we are telling stories. We are tapping in the emotion that is tied to the power of sport and we are giving them an authentic way to display their passion. We also talked at our Investor Day about our ongoing work with SAP. The vision here is a single-user database that combines the traditional consumer purchasing habit information with Under Armour's additional insights gained through our Connected Fitness platform. This work can be categorized into two main areas, architecting the future to create a business platform that will scale our organization and sustain our global growth and developing the consumer insight engine that will use data to drive this business to $7.5 billion and beyond. Our increased insight into the consumer will empower us with better information to make better business decisions, to build better products while helping athletes make better choices in their own personal health and fitness, and ultimately enriching their lives. Second big area of investment is in our growth drivers. They are the same five that we talked about since our IPO, men's apparel, women's apparel, footwear, international and direct to consumer, and our strategy which also remains the same today is simply to make women's larger than men's, to make footwear larger than apparel as a whole, then sell that product country by country around the globe, and where we don't find appropriate retail distribution, augment that with our own direct to consumer e-commerce and retail channels. And the one thing we will never forget to do and is written on the whiteboards in my office is, don't forget to sell shirts and shoes. So let's start talking about footwear. The momentum that you see and read about around our footwear business is a result of the investments we've made starting back even before our IPO, but as we often say around here, we are just getting started. To give some perspective, we will produce 30 million pairs of shoes this year, compared to our competition that produces around half a billion pairs each year. This demonstrates the miles of runway in front of us for growth in this one category alone. We already have seen a return on investments in footwear through the 90% plus sell-throughs for the Curry's signature footwear line. We are incredibly excited for the Curry 2 which becomes globally available at retail this Saturday and was first unveiled by Stephen Curry during the roadshow tour of Asia last month. To support this launch, Stephen and Jamie Foxx have teamed up once again in a new digital campaign titled 'Flash', which is created by award-winning agency Droga5 and is available now for viewing across all our social platforms. Additional returns have come from the SpeedForm platform, more than tripling in revenue year-to-date, our highlight Football Cleats earning the number one spot in the marketplace for the third straight year, and new breakthrough innovations like the Fat Tire shoe which launched in May continues to disrupt the market and earn high praise including Gear of the Show at the 2015 Winter Outdoor Retailer trade show. Looking ahead to 2016, we plan to leverage our relationship with Jordan Spieth, the recently crowned PGA Tour Player of the Year, by introducing our golf footwear brand, much like we did with our basketball footwear brand through NBA MVP, Stephen Curry. You also will see a much deeper concerted effort to put resources in the women's footwear as we brought in a depth of talent to help support this growing area of our business. As I said earlier, the third area of investment for us to unlock the power of sports in new parts of our business like local manufacturing, sportswear and connected fitness, we unveiled our plans for Project Glory, our local for local manufacturing at Investor Day, but let me refresh you on how this investment will change the game for us and for the world. State-of-the-art footwear and apparel manufacturing facilities haven't modernized like other industries, with end to end upwards of 150 people being needed to build a single product like a shoe. We know there's a better way and through our SpeedForm footwear platform and the innovative manufacturing approach that we took there, we've been able to reduce the number of human touches up to 30% and we believe there is plenty of runway left. So we see an opportunity to innovate the process, increasing our speed to market by introducing local for local manufacturing that will produce better product globally, product as great as our brand in the most efficient way possible. In 2016, we'll open our physical space for Project Glory which we will call our Lighthouse. The Lighthouse will be an advanced manufacturing innovation hub located right here in Baltimore. It will commercialize new enabling technologies and processes that will first be integrated into our existing supply-chain by our current partners before ultimately being rolled out by those same partners in new facilities around the world, changing the dynamics of speed to market, pricing, costing and labor, made in the U.S. for the U.S. market, made in Brazil for the Brazilian market, and so on. Being an innovative company means not only bringing innovation into everything we make but also into how we create better product more efficiently. Also at Investor Day we revealed our plans for a new category for Under Armour, sportswear. We will answer the call from our consumer for product that can be worn outside of the gym, court, pitch or field, delivering the same promise, a functionality and form-fit and performance that they've come to expect from Under Armour. This category expands our vision of empowering all athletes on and off the sporting field. Our gateway to engage consumer which will allow us to enter into new categories such as sportswear is connected fitness. As we move from changing the way athletes dress to changing the way they live, we are becoming part of the athlete's life 24/7. From sleep and activity to fitness and nutrition, we are directly interacting with our consumer turning their data into a call to action in support of our mission to make all athletes better. This type of insight we've come to rely on in other areas of our lives such as our personal finances or the performances of our cars is now finally available for our own health. I look forward to sharing with you more on how we will leverage this opportunity with some very exciting announcements to come at CES in early January 2016. We believe Connected Fitness will enrich the lives of our consumer and we also believe it will help inform us to make better decisions on behalf of our consumer. The information derived from our Connected Fitness platform delivers deep algorithmic capabilities that create a highly interactive relationship with our consumers making it possible to engage with them in a more personal and relevant way as individuals. World-renowned advisor and best-selling author, Ram Charan, believes companies with these mathematical capabilities for personalization, companies he calls 'math houses', possess a huge advantage over companies that don't have these capabilities, even if they've been highly successful in the past. Companies that will experience difficulty keeping up with a math house are referred to as a legacy company. A legacy company still lives in the era of mass production and mass markets with a customer experience in delivered second or third hand. A math house uses a data to shorten the distance between a brand and the consumer. Today, the information we gain through the more than 150 million Connected Fitness registered users including now updated from Investor Day 6.5 billion foods logged and over 1.5 billion workouts logged just year-to-date across our four platforms, combined with the global point of sale, e-commerce and transactional data from our partners, has firmly secured our status as the math house of the health, fitness and nutrition industry, and we believe, as Ram has said, any organization that is not a math house now or is unable to become one soon is already a legacy company. The hidden benefit in entering these new spaces like Connected Fitness and sportswear are the organizational competencies that we gain as we build up these businesses. We are a team that adapts well, whether it's moving from U.S. to global, apparel to footwear, men's to women's or wholesale to direct-to-consumer. The theme of my presentation at investor Day was based around a piece of advice given to me by former Navy SEAL and Under Armour Director, Admiral Eric Olson. His advice was simply that when a map differs from the terrain, I would always tell my soldiers to go with the terrain. Led by our world-class leadership team, we continue to demonstrate our deep expertise in going with the terrain to evolve with the upward and downward trends we will inevitably see through any business cycle. Our 10 years now of both 30% top and equally 30% bottom line growth established since our IPO and our healthy strong shirts and shoes business gives us great confidence for the future, and our Connected Fitness math house which will empower us to understand the consumer at a higher level to help shape our cultural approach to continue to innovate and tap into the power of sports for the next 10 years and beyond, we are just getting started. Brad?