Kevin A. Plank
Analyst · Cowen and Company
I don't read the paper that much, Faye. So I focus on -- I read the end of [indiscernible] -- I know. We're aware of what's happening out there, so I think there's a good trend obviously. I think sporting goods, sports apparel, athletic wear in general, there obviously seems to be a bit of a trend toward it, a lot of factors pointing in toward that. The way we're positioned I think, again, we're beneficiaries. But I don't think that -- we're not playing our business to be part of some short-term or midterm trend as much as we're building ourselves for the long-term. It's what keeps us rooted in authenticity in sport but it also sees us expanding, particularly on things like the Women's side where I spoke a lot about just our commitment to expanding our distribution there as well as extending our product line and, frankly, selling product for Women's shop as well as having a point of view with product that women want to buy. And so with new leadership in place, our commitment to some of the things we're doing with our New York office, having Leanne onboard, you'll have a chance to meet Leanne at Investor Day as well. And I think here, from the broader vision we have on the Women's side as well as -- I think a lot of the growth, as the market leader in Men's apparel, as very close to that as we continue to drive on the Women's side too, we understand that we dictate the tempo for much of the trends that happen in the market. And so we believe that with the innovation we're bringing with things on the Men's side like Sonic Baselayer, from an innovation standpoint with exciting new stories we have like Alter Ego, with some of the things we're doing on the Women's side from our capris, our bottoms bar and also what we're doing just with color in becoming, frankly, a better company. We've been at it 17 years now, and at some point, you're going to start figuring it out. So we're very proud of the team, first and foremost, as that I think we're getting better, I think we're working together for a longer period of time and we believe that we can be the market leader and best in class. And so we expect to be the ones that are setting that tempo and dictating those trends.