We're talking over each other. We're in different places, if you haven't figured that out yet. Thanks for the question. Yes, I think what we see is the -- it's taking a little bit of pressure off of companies. I mean, if you think about it, like 2023 is not that far away. So in some ways, it's actually pretty reasonable to give a little more time for such a big change in the Internet ecosystem to roll through. That said, I mean we did a survey, and it was like -- I think it was 70%, some number like that, of companies were not ready for this change. Now that creates demand for our products. But you also can't imagine that, that number of companies are going to magically like put the switch and completely flip their technology stack in just a month's time. And so I think it's giving a little bit of pressure release now. But it still is a great environment for the CDP given that customers actually do have a lot more time to actually make these thoughtful changes, and we are already seeing some fantastic stories from the customer base emerge that really is giving our customers confidence that this first-party data approach is not just going to be tenable, like it's a big change for folks. But actually, it's going to be tremendously beneficial. A couple of the stories that we've shared publicly is Allergan using Segment was able to get a 41% reduction in their cost of customer acquisition, which is -- those are amazing numbers. Another great customer story is from Domino's, who in Mexico was using Segment to build smarter customer audiences. And as a result of that, doing better ad buying, and they saw their return on ad spend increased 700%, 700%. That's pretty amazing. And especially in a macro environment like this where every marketer doesn't have like the CMO wheeling over a wheel barrel of cash to go spend on ads, like people have to be incredibly efficient and provide ROI on all of their ad spend. So these types of stats even ahead of having to make these change. Companies who are getting ahead of the curve are already showing these amazing returns, not just in getting back to parity with where they were before a lot of these privacy changes went in place, but actually accelerating and going beyond and showing tremendous increases in the efficiency of their ad buys. I think that is going to drive a lot of the demand, in addition to the kind of forcing function of the tail end, which is Google saying, come on, guys, you got to get off this thing. So the forcing function isn't bad, but I actually think even better driving force is just the high ROI customers see when they use our CDP to understand their customers, create better profiles of their customers and use those profiles to build better, smarter, more accurate audiences to go then place more effective ads on the likes of Google and Facebook. And so I think there's a variety of factors that are driving it. It's not just a cookie thing. Cookies certainly helps, don't get me wrong. But I think that especially in an environment like this where ROI is the name of the game that Segment has a fantastic story.