Jeff Lawson
Analyst · Mark Murphy with JP Morgan
Yes. Thanks, Mark. I think that there's a tremendous opportunity as I've long said in Twilio messaging. And first of all, the interesting thing is that the one-way messaging where like the world and the market has been for the last decade or so, it's actually a great place to be opening the door for 2 ways. So it's a great lead in to all those customers who are using messaging for alerts and notifications and all that kind of stuff. Like it just invites you to apply. And then the question of the company has is, okay, when you want to talk to us? What are we going to do about it? And increasingly, companies are saying, look, our customers want to talk to us? Are we actually trying to ignore them? Are we actually going to say a customer that wants to talk to us. We're just going to give radio silence or given some automated apply that says call us? Or are we going to listen and pay attention to our customers? In fact, customers wanting to be out to us, like, how on others in the business, we pay advertisers to get customers who want to talk to us. And then over here, we're ignoring them. And so it just makes a ton of sense that you would open the door for these 2-way conversations. And we're seeing it like in certain markets like financial services, right? You saw the large fine lobbied against one of the major banks because they were doing noncompliant 2-way messaging. Okay, that whole industry has now taken attention to this matter. Other ones like retail, clienteling -- and we've got a lot of customers that we've planned to over the history of using us for that, whether it's companies like Nike who use Flex to allow their salespeople, they call math leads in the stores. They will talk to customers who are in the app or on the website, saying, hey, I want an expert advice. And you see a lot of opportunities there. And that's why we're investing in the product road map that we are because we are hearing from companies that, yes, like engaging you're not 2-way conversation is really the future of how they're going to build a real relationship with their customers. And so you're right, conversations is -- the API layer is the substrate to connect the dots between multiple conversations, whether they're multiple parties in the conversation, where they're occurring over different channels like SMS and WhatsApp and Facebook and even voice and things like that, combine them all together. And then we express conversations through our products in Flex, in Frontline and elsewhere so that companies could start to see the true line of all of these different points of contact in the company with their customer as one long-running conversation. At the end of the day, by the way, that's what we see it as a consumer. When you're on the other end of it, you see it as one conversation with this company. Yes, they might see it as well. I got 20 departments and 50 people, and everyone -- they're like, well, that's your customers care about that. They actually just care number 1. If they try to talk to you, are you there listening? And number two, is it a coherent conversation? Or is it completely destroyed across a bunch of different phone numbers and shortcuts, all sort of software or does it make sense? And that is the really big opportunity, and we've been investing in that for a while. And I think we see increasingly more and more companies are adopting. Actually, I'll give you a customer example that I experienced just a couple of weeks ago. And I can't tell you who it is, but it's a company that sells a musical gear. And I placed an order at this company, and they're a Twilio customer, a really cool company. And when that could shift, I got a text message from my salesperson. They said, hey, Jeff, I just wanted you to see that your package shipped. It was really cool. And I was showing actually somebody this example. I was like, is this new. And somebody said, what happens if you reply? I don't know, it seems like it's from a person. Let's find out. Started replying with like some question. I feel bad I was wasting his time. But I look see, I asked him a question and sure enough, turn around right got back to me. Oh yeah, I can help you with that, sent me some links, some blog posts about how to setup this and that. I'm like, look at that. It's amazing, amazing customer experience. And now I've got a person I can talk to at this company, and I'm telling everybody, including everybody listening to this call now, about the amazing customer experience company has. So yes, I think the 2-way messaging is fantastic, whether you're buying a mortgage, a banking product, a musical instrument or a snorkel.