Karl Slatoff
Analyst · The Benchmark Company
Thanks, Strauss. Today, I'll focus on our development pipeline.
September 11, 2K will launch NBA 2K19, which will deliver the series' trademark style and NBA authenticity. The standard edition will feature Milwaukee Bucks standout and 2-time NBA All-Star Giannis Antetokounmpo on the cover.
To mark the franchise's 20th anniversary, 2K will also release a special NBA 2K19 20th Anniversary Edition, featuring 3-time NBA champion, 4-time NBA MVP and avid NBA 2K gamer, LeBron James on the cover. This iconic cover will feature Akron's favorite son, alongside an artistic composition of words personally chosen by LeBron, including Strive for Greatness, Driven and Equality. In addition to the exclusive James-themed content and items, fans who purchase the NBA 2K19 20th Anniversary Edition will receive access to the game 4 days early on September 7.
Our NBA 2K brand continues to expand its audience throughout the world across both traditional and emerging platforms, providing fans with numerous ways to engage with our industry's most popular and successful basketball series. Just today, NBA 2K Online 2 entered open beta in China. Co-developed By Visual Concepts and Tencent, the sequel to the highly successful NBA 2K Online is based on the console edition of NBA 2K and features 2K's legendary gameplay, 27 customizable position types, new player trading systems, eSports-optimized features, localized commentary and more. NBA 2K Online 2 is planned for full commercial release this fall. We believe that China represents a significant growth opportunity both for NBA 2K and for our business in general.
In addition, 2K recently announced that they will be the exclusive publisher of Saber Interactive's upcoming arcade-action sports game, NBA 2K Playgrounds 2. This over-the-top 2-on-2 basketball experience will complement our top-selling NBA 2K series and expand 2K's footprint in the basketball video game space. The original NBA Playgrounds was a fantastic throwback to the glory days of arcade-action sports. NBA 2K playgrounds 2 will give fans of both franchises an exciting new way to game with friends around the world. The title will be released this fall for Xbox One, PlayStation 4, Nintendo Switch and PC.
The inaugural season of the NBA 2K League, our joint venture with the NBA, is in full swing and heading into postseason play, and we've been very pleased with the League's progress and growing viewership. In addition, fan engagement on Twitch, the League's streaming partner, and its social channels has been strong. Beginning August 17, the League will hold its first playoffs that will include 8 of its 17 teams and culminate with the finalists on August 25. The NBA 2K League championship team will receive $300,000 for the playoff prize pool as part of the $1 million in total prize money and that will be awarded during the season. This first season has been a great learning experience for our organization and has provided a sound approach to expanding our presence in the rapidly growing world of e-sports. We look forward to watching the continued progress and growth of the League, which has a long-term potential to enhance engagement and to be a meaningful driver of profits for our company.
On October 9, 2K will bring gamers back into the virtual squared circle with WWE 2K19, which will include their favorite sports entertainment superstars, gameplay modes and hard-hitting in-ring action. AJ Styles, the phenomenal one, will be the cover superstar of the standard and deluxe editions of the title. In addition, 2K will feature 16-time WWE World Champion, global pop culture icon and WWE Hall Of Famer, Ric Flair, in the WWE 2K19 Wooooo! edition. This edition will be limited to 30,000 copies worldwide and offer an impressive assortment of exclusive and collectible memorabilia as well as robust digital content. Players who preorder WWE 2K19 at participating retailers will receive 2 playable characters as a bonus, including former WWE Champion Rey Mysterio and UFC Hall of Famer, "Rowdy" Ronda Rousey. And this year for the first time ever, fans will have the opportunity to compete in the WWE 2K19 Million Dollar Challenge, in which the winner of the tournament will face off one-on-one against AJ Styles in WWE 2K19 for the chance to win a $1 million grand prize.
On October 26, Rockstar Games will launch Red Dead Redemption 2, the eagerly awaited sequel to one of the label's most critically acclaimed and beloved titles. Created by the team behind Grand Theft Auto V and Red Dead Redemption, Red Dead Redemption 2 is Rockstar Games' first title developed from the ground up for the current console generation. An epic tale of life in America's unforgiving heartland, Red Dead Redemption 2's vast and atmospheric world will also provide the foundation for an entirely new online multiplayer experience. In June, Rockstar Games announced details for the special edition and ultimate edition of the title, along with extra preorder bonuses for all 3 versions and the unique assemblage of real-world collectibles inspired by the game. We could not be more excited about the upcoming launch of Red Dead Redemption 2, which is poised to be another massive entertainment event.
On November 6, 2K will broaden our offerings for the Nintendo Switch, with a release of Carnival Games, the next entry in our popular franchise that has sold-in over 9.5 million units worldwide. Developed specifically for the Switch, Carnival Games is fun for the entire family and can be played alone or with up to 4 players simultaneously, leveraging the unique accessibility of the console's Joy-Con controllers. The game features 20 exciting, reimagined games in 4 unique alleys that can be played at home or on-the-go, alone or with family and friends.
Throughout the year, we will continue to support our titles with additional content designed to deepen consumers' experience and drive engagement, including updates for Grand Theft Auto Online, WWE SuperCard and more. In addition, Social Point and 2K will continue to broaden our offerings for mobile devices.
Looking ahead, we have a strong development pipeline across our labels, which includes new releases from our renowned franchises, along with groundbreaking new intellectual property. Coupled with our substantial growth opportunity from recurrent customer spending as well as the many opportunities presented by emerging platforms and business models, we are extremely well positioned to provide value to consumers and to generate growth and profits over the long term.
I'll now turn the call over to Lainie.