Bill Wilson
Analyst · Noble Financial. Please proceed with your question
Thank you Claire. Good morning everyone and thank you for joining us today on our year-end call. Today, I'll discuss our strong financial performance in 2018 and our great start to 2019, as well as provide some operational highlights from the past year. But first I'd like to reiterate how proud I am to lead Townsquare as Chief Executive Officer, a role I stepped into solely in January after serving as Co-CEO with Dhruv Prasad for just over a year. 2018 was a period of significant transformation and reprioritization at Townsquare during which time we were able to drive strong local revenue growth particularly within our digital businesses and solidify our position as a premier local advertising and marketing solutions company. As we shared on our earnings call a year ago, over the course of 2018 we sought to achieve four main objectives. First reorient the company through our local business with the strategy of local first underlying all of our business decisions. Second, reduce the complexity, volatility, and seasonality in our business. Third, invest in our growing and profitable digital businesses and fourth, focus on the product innovation that has been a hallmark of Townsquare since our inception in 2010. We achieved all of these objectives and as a result we are better positioned today than we have been in the history of our company and I am extremely proud of the entire Townsquare team and their hard work each and every day. We ended the year on a very strong note with fourth quarter pro forma net revenue increasing 9.7% over the prior year and pro forma adjusted EBITDA increasing 6.4%. And although we had one of our strongest political years ever excluding political revenue our fourth quarter net revenue increased over 5% on a pro forma basis year over the prior year. Our performance in Q4 was a continuation of what we executed throughout 2018. Stability in our broadcast business combined with strong over 20% growth revenue in our digital business which together offset the strategic decision to reduce unprofitable or low margin revenue in our live events business. For context our live events revenue in Q4 was down 42% and down 21% the entire year. As a result our full year pro forma net revenue grew approximately 4% and adjusted EBITDA grew approximately 6% compared to the prior year. We have now met or exceeded our revenue and EBITDA guidance in each quarter of 2018. Our stable broadcast business has been helped by many factors this year, primarily our renewed focus on our local business which took the form of investment in content, local management, and sales talent. For example our investment in local sales talent has coincided with a meaningful increase in new broadcast business revenue generation of approximately 10%. Our partnership with Analytic Owl which allows our broadcast measurement and quantitative attribution has proven to be an invaluable tool that delivers critical information to our advertisers and is a great retention tool for Townsquare. In 2018, clients connected to our attribution platform saw on average a 35% increase in new visitors to their websites during their campaigns. Additionally, these results empower our sellers to retain more clients and gain greater wallet share. Attrition rates of clients that are connected to Townsquare analytics were on average nearly 50% lower than other clients during 2018 and connected clients spent nearly 20% more with us relative to our company wide average. From a content perspective we had another strong ratings book in fall of 2018 on top of positive fall 2017 and spring 2018 ratings. We saw broad based ratings improvements across the majority of our formats and in our markets particularly in some of our largest markets like Buffalo, El Paso, Grand Rapids, Shreveport, and also in Lansing where we had four of the top five ranked stations with two of our stations tied for number one. We have solidified our leading market positions ranking number one or number two in 49 of the 51 Nielsen rated markets we compete in and are number one in 30 of those markets. Companywide our key [ph] audience was up for the second ratings book in a row and reached its highest point in four and half years while time spent listening metrics were stable year-over-year. With the strength of our ratings we were able to increase our average middle rate in 2018 versus prior year. All of these factors contributed to the sequential revenue improvement of our local broadcast business throughout the year and we are seeing a solid start to 2019 as well. Additionally regarding content in the fourth quarter, our digital audience to our local radio station website was larger than our broadcast audience. Townsquare Ignite, our in-house proprietary digital programmatic advertising platform continues to perform exceptionally well and was our fastest growing business in 2018. The number of orders running per month has increased from roughly 1000 per month on average in 2017 to approximately 1800 per month on average in 2018 driving greater than 50% year-over-year revenue growth. In our size markets we have a significant competitive advantage for this product solution. We believe no one is offering a product like ours because no one else in these markets has access to the infrastructure required to do so. Over the past several years we have organically built our programmatic digital platform which includes our own in-house buying team and demand side platform or DSP which is integrated with more than 1000 exchanges with access to more than 250 billion impressions in total per day as well as a full customer service function. We activate client campaigns, continually optimize those campaigns, and then provide detailed in-depth reporting essentially owning and controlling the entire customer relationship from end-to-end. In our markets the competition that Townsquare Ignite most often faces is a sales force that white labels a third party product which lessens the buying power, and/or margin, and also we believe results in a subpar customer experience. As a result we believe we benefit from longer campaign length and higher renewal rates than our competitors. As we discussed on our last call we believe there is a significant runway available to further grow this product and see a path to Townsquare Ignite generating 100 million in annual revenue within the next three to five years. And in 2019 we expect the business to approach 50 million [ph] in annual revenue at operating margins consistent with our broadcast business. Our advertising business which is primarily composed of broadcast and digital advertising increased 12.6% in the fourth quarter and 6.9% in the full-year period as compared to the same period in 2017 with growth accelerating in each quarter of 2018. For reference in the first half of 2018 advertising revenue excluding political increased 2.8% over the prior year. In the second half of 2018 this growth increased to 6.3% over the prior year. At Townsquare Interactive we are really hitting our stride and continued to see increases in quarterly net adds driven by our larger sales force, greater productivity per seller, and our focus on client retention. As a result Townsquare Interactive's revenue growth also accelerated each quarter of 2018 culminating in fourth quarter revenue growth of 29% and full year revenue growth of 21%. Townsquare Interactive ended 2018 with approximately 15,350 subscribers adding approximately 850 net subscribers in the fourth quarter and nearly 3000 subscribers in the year. For context we added 1700 subscribers in 2017. Given our current momentum we anticipate adding more than 3000 net subscribers in 2019. In 2018 Townsquare Interactive produced nearly 50 million of net revenue and as we stated on our last earnings call we believe this business can double to 100 million of net revenue in the next three to five years operating at margins consistent with our broadcast business. In fact we're off to a great start in 2019 where in January Townsquare Interactive had its best sales month ever indicating there is still significant runway for this product both within and outside of our local market footprint. In total our digital businesses grew revenue more than 20% in 2018 to 120 million representing approximately 28% of our pro forma net revenue fueling our strong revenue growth in 2018. I believe this statistic more than any other emphasizes the point that we are not your average radio company. We would emphasize that although radio remains a core part of our offering and is still the largest part of our business today, Townsquare is better described as a premier local media and digital marketing solutions company with a thriving and growing plus 20% digital business. In fact 70% of our broadcast clients buy more than just our broadcast product. This data point speaks to the fact that although we have a wide breadth of advertising solutions across broadcast, digital, and live events they all intersect and operate in the same local market ecosystem which allows us to focus on super serving our clients and helping their businesses grow. Turning briefly to our balance sheet we ended the year with net leverage of 5.1 times, a slight reduction year-over-year. Due to our strong cash flow generation not only were we able to initiate a quarterly dividend program, repay approximately 11.4 million of long-term debt, and complete two accretive tuck in acquisitions, but we were also able to invest in our local broadcast and digital platforms increasing our sales team across our local markets and Townsquare Interactive by nearly 100 sales people and in addition further building out our service and support teams. Going into 2019 we believe we have ample liquidity on hand to continue to invest in attractive growth opportunities that meet our investment criteria with over 60 million at the end of the fourth quarter and an undrawn revolver capacity of 50 million. That said we intend to continue to reduce our net leverage. With that I'll turn the call over to Stu who's going to discuss our strong financial results in more detail.