Bill Wilson
Analyst · Michael Kupinski with Noble Capital Markets. Please proceed with your question
Thanks Dhruv, and thanks to all of you for joining us on the call today. As Dhruv summarized, we are pleased and proud to report strong third quarter and year-to-date results that are reflective of the progress Townsquare has made across our product set over the course of the last 12 months with our Local First focus and particularly as it relates to the continued impressive growth in our digital business, Townsquare Ignite and Townsquare Interactive. For the first time last quarter we broke out the revenue results of Townsquare Interactive which we refer to as TSI our subscription-based digital marketing solutions business. As a result we thought it would be helpful to provide some additional context as you review that disclosure and our continued growth in this business which is central to our operating plan for Townsquare. As you will see in the information we have provided our quarterly filings, we are on a current annual run rate of approximately $50 million in revenue and we believe we can roughly double that run rate over approximately the next five years. As a reminder, we operate this business with contribution margins similar to our core broadcast operations. We launched TSI in 2012 in direct response to an employee concern that was raised during a town hall team meeting in one of our local markets, St. Cloud, Minnesota. This employee mentioned that although we had great digital advertising products she was facing a significant customer objection. Businesses in her city were not happy with the quality and presentation of the website. As such, they didn't want to buy advertising that directed potential customers to their websites. Townsquare Interactive's initial product offering includes the development and hosting of desktop and mobile websites in order to solve that specific problem for our local clients. Over time the Townsquare Interactive product suite has evolved to include Over time the Townsquare director product suite has evolved to include services such as search engine optimization, online directory optimization, online reputation management, social media management services and e-commerce functionality among other solutions. Our TSI business has grown significantly on a completely organic basis. In 2012 we started with less than 1000 subscribers, all within our radio markets and generated about $1 million in revenue. Fast forward to the end of Q3 2018, and our subscriber base increased to approximately 14,500 clients with roughly half of those subscribers outside of our local market footprint, as we have demonstrated that we can compete and win business even in markets where we do not own media assets. We added approximately 850 net subscribers in the third quarter, roughly equal to the number of net subscribers we added in the second quarter of this year. This represents a meaningful acceleration from 2017 where we added on average approximately 400 net subscribers per quarter. The acceleration in net subscriber adds was driven by an increase in sales velocity as well as a reduction in churn which has been a key focus of the TSI management team over the past 12 months. Looking forward into 2019 we expect to continue at the higher growth trajectory and as a result expect approximately 3000 net subscriber adds over the course of the next year. We are often asked what differentiates Townsquare Interactive from competitive businesses, and the answer is threefold. First, just as in our other digital and live event businesses we have a significant strategic advantage with our local sales team and their long-standing sales relationships that we have cultivated in our local markets across the country. This allowed us to launch TSI six years ago and quickly build a critical mass of customers that would not have been possible without the efforts of and the advantages we derive from our local sales teams. Fast forward several years later and the opportunity for growth is as strong as ever. On average, we have a couple hundred clients in each of our markets, yes on average there are over 7000 SMBs operating in our markets. So the opportunity for future penetration of this marketplace is substantial. At the same time, while we were able to incubate this product in our markets, we have also proven now we can be successful outside of our Townsquare markets. As I mentioned previously, half of our customers are outside of our Townsquare markets, a base that we have built organically over the last severe years. Second, it is important to highlight that TSI is a full service solution and not a self-service model. Our typical customer is a small business with less than 15 employees, most of the time they do not have the internal resources or expertise to handle website production and digital presence management nor do they have the financial resources to spend on much more expensive agency delivered solutions. Our full service solution delivered at an attractive price and without the significant set of charges by some of our competitors addresses this market segment very well. Finally and remaining with the important theme of customer service, we believe TSI delivers a better customer experience through end to end control and ownership from sales development to fulfillment, to renewal and retention. Townsquare Interactive was originally built from the content management system which we organically developed to operate our own branded medial websites which was built from the ground up by Townsquare's world class product and engineering team. Our investment in engineering and technology and development has been considerable and it has created not only TSI, but Townsquare Ignite and has proven to be a significant competitor, differentiator to the broadcast, print and digital competitors in our markets. In our markets we often compete with other local media companies who go to market with a similar product with one very important difference. While their sales reps may generate the lead and sell it, these companies most often outsource fulfillment to a third-party because they do not own the product. They are simply white labeling someone else's solution. Not only does this give up margin points as the business scales, but these companies typically lose the critical touch point of ongoing customer interaction. Our experience is that this leads to inefficient communication, poor customer service and ultimately no retention. We believe our customer service is best in class. It reinforces the local sales relationships in our markets and it leads to significantly higher retention rates than we have seen in the rest of the industry. We are very excited about the business we have built at TSI over the last several years and strongly believe that the future is bright. Consistent with the plan that Dhruv and I laid out in the past we have continued to expand our sales force and service teams to drive further growth and now have over 440 employees at our TSI base in Charlotte, North Carolina. We will continue to focus on making investments in TSI that drive growth and this strategy will be the central focus of our business in 2019. Townsquare Interactive together with Townsquare Ignite and our other digital solutions have delivered double-digit revenue growth in 2018 and we believe that we are well positioned for continued strong revenue growth with our digital solutions for 2019, 2020, and beyond. With that, I will now turn the call over to Stu who will walk through our financial results.