Douglas Lebda
Analyst · Stephens Inc
Thanks, operator, and thank you all for joining the call today. I want to use this time this morning to give you my thoughts on the business, run through the progress we're making on key initiatives and provide some context of what we're seeing in the broader market. J.D. will then cover the quarter's financials and our updated guidance. Before we jump in, let me first provide the usual disclaimer. During today's call, we may discuss LendingTree's plans, expectations, outlooks or forecast for future performance. Forward-looking statements are typically preceded by words such as we expect, we believe, we anticipate or other similar statements. These forward-looking statements are subject to risks and uncertainties, and LendingTree's actual results could differ materially from the views expressed today. Many but not all of the risks we face are described in LendingTree's periodic reports filed with the SEC. On this call, we will discuss a number of non-GAAP measures, and I refer you to today's press release available on our website at investors.lendingtree.com for the comparable GAAP measures, definitions and full reconciliations of non-GAAP measures to GAAP. With that, let's get into it. Overall, I'm extremely pleased with this quarter's results. Just like we've experienced many times in the past, the mortgage and credit card markets were experiencing higher publicized challenges this quarter. Their reports of increasing losses for the credit card companies and reports of losses at mortgage companies as the market experienced rising rates, declining margins and a major transition from a refinanced to a purchase market. And once again, we've proven that LendingTree can grow earnings in variable marketing margin through any macroenvironment short of something cataclysmic. Let me address top line revenue for those of you who haven't heard me say this before. In a marketplace, supply and demand fluctuate based on many factors, and given our diversification, each loan type has a different marketing margin profile. And we market to the last profitable dollar every day without spending $0.05 more. This enables us to focus on making the most money through the exchange every day, while also ensuring a great lender and consumer experience. So in this quarter, as mortgage and credit card companies spent less on marketing with us, we in turn consciously spend less on marketing to drive volume to lenders. Thus our "top line revenue" is lower but our VMM and adjusted EBITDA can still climb. Conversely, when lenders are wanting more volume, for whatever reason, like we saw in personal loans this quarter, we spend into that demand. When that happens at the total company level, we see faster top line growth with thinner margins but the variable margin dollars and adjusted EBITDA, which is a close proxy for cash flow for us continues to grow steadily. Now, as I always do, I'd like to dig deeper into our loan categories. This quarter focusing mostly on mortgage, which now represents only 36% of our total revenue. But it's certainly a hot topic this quarter. And then I'd like to talk about our progress against our key initiatives this quarter focusing our new mortgage experience and My LendingTree. You've heard me talk about these initiatives for a while, and at times, you might have heard my frustration at how long it takes to solve some really, really complicated, technical and operational challenges. You're not going to hear that on this call. I am extremely encouraged as you'll hear. First, let's talk a little bit more about mortgage. As widely reported, the environment for mortgage companies is difficult. The MBA estimates that in the first quarter, production expenses increased to over $8000 per loan, with fixed cost distributed over fewer loans. And per the MBA, average net profit per loan turn negative in the first quarter for only the second time since the study was initiated in 2008. I've said this many times. But at a high level, when originations decline, lenders bid up the value of our leads and increased demand. And then, we can market into that demand. I still stand behind that. I've also said that lenders will do that activity right up to the point of being unprofitable and that's where many are, particularly, as they switch their business models to deal with purchase volume and a much more competitive margin environment. As rates rise, fewer customers benefit from refinancing, and thus, conversion rates decline, putting a ceiling on how high lenders are willing to bid. so in the short term, we advertise less to match supply and demand, maximize VMM and then we work with our lenders to help them find profitable segments and maintain their spend levels with us, which when compared to the competition, they do. Going forward, I am still extremely optimistic about the continued growth in mortgage for several reasons, some of which we can control and some we don't. The first is time. Transitions take time and we've been here before many times, switching a mortgage shop from refi to a purchase shop is like transforming an auto assembly line for making diesel pickups to electric cars. Our biggest mortgage clients are among the leaders in the industry and their pros. They've lived through many cycles and get better each time. Second, technology is always improving and now lenders will invest to survive. Our lenders are now very receptive to continuous improvements for anything that will benefit conversion rates, which then benefits us through the next cycle as well as them -- enabling them to bid higher and raise the monetization of our site. Additionally, we are now seeing fully automated mortgage lenders enter the market, which are having great early success on our platform. These types of companies will proliferate just like the personal loan space over the past five years. Third, the under-penetration of the market. While we still grew share and refinance and maintain share and purchase, we still only touch less than 2% of mortgages in the United States and this should naturally increase given improvements in technology, which will only accelerate as lenders need new sources of volume. Four, the continued evolution of our technology and customer experience. The pace of improvement is accelerating in LendingTree. We have projects underway to improve our lender interface to build tighter connections with our lender systems, and most importantly, changing our mortgage experience from a "lead model" to a "selection-based model." And I'm proud to say that we're seeing real traction. Since this is one of our most important initiatives, let me elaborate. I'm happy to report that the progress we've made gives us confidence that we are on track to begin routing a substantial portion of traffic to this new mortgage experience by the end of this calendar year. As I've described before, our new mortgage experience will still give consumers choice among lenders and still give them real offers but we will only transmit the borrower data to the lender after the borrower selects a particular offer from a lender. This will complete the transformation of making LendingTree's mortgage business a true search engine. After the borrower sees -- fills out that form, we then display five-lender offer side-by-side and help the borrower choose a lender, either through the site, the app, a text, e-mail or a phone call. That's when we get paid. And our pricing will be higher to reflect the higher conversion rates that comes with the customer who has said, "Yes, I want to take your offer." Lenders will be much more efficient in this process because the sales process would be done through LendingTree's technology, not five different lenders on the phone. And it will reduce their labor cost. Consumers benefit by still experiencing the competition of a marketplace. However, they get to navigate the loan process with LendingTree and in partial advocate, until they make a decision to move forward with a particular lender. For LendingTree, this could produce step function growth in the business. It will open up tremendous capacity with our lenders, will reduce our dependence on thousands of individual loan offers -- loan officers around the country at hundreds of different lenders, and we expect to see improved monetization since we have control over the process that drives conversion. The positive indicators, we have significant -- the positive indicators have significantly ramped up in just the last three months. We're already seeing lead-to-loan conversion rates improve threefold, and have nearly doubled the selection rate since the first quarter. We have detailed goals in our tracking metrics against our current experience for every step of the funnel including form conversion, offer rate, selection rate, lock rate and funding rate. We are really seeing encouraging process across every area and believe that this experience has the ability to improve our mortgage monetization, boost lender profitability and give the borrower an overall better experience. Now, I'd like to give you an update on My LendingTree. On prior calls, we've talked about the desire to provide more data points and insight into how the platform is contributing to the overall business, and today, I want to do that keeping in mind that we still have to be careful about competitive concerns, of course. As we think about the KPIs for My LendingTree, the metrics fall into three categories; acquisition, engagement and monetization. In terms of acquisition, more than 8.8 million users now have signed up to receive free credit scores, credit monitoring and recommendations. And this is without significant paid marketing. It's just from offering My LendingTree to people coming to us for other transactions. However, to date, we have not featured My LendingTree broadly across all of our loan request forms. We constantly test the impact on form conversion of asking users to sign up. And today, personal loans is the only product that features My LendingTree prominently. Thanks to improvements we've made, we'll soon be offering the product up to the thousands and thousands of users who visit us each day from home and auto financing. Additionally, we've been thrilled with the performance of the H&R Block partnership we announced earlier this year. And we're currently in the process of expanding that relationship and integrating into other meaningful partnerships that will accelerate the adoption of My LendingTree by leveraging the user base of other major companies. We will also continue to work on integrating technology from our acquired businesses, which will no doubt strengthen the functionality of the product. We integrated the My LendingTree platform with CompareCards earlier this year, and we expect to integrate the Deposits business by the fourth quarter. And the credit services platform acquired through the Ovation transaction presents an interesting opportunity as we look into next year. Finally, with the significant improvements in monetization, which I'll talk about in a minute, we could now see our way to really stepping on the gas through paid marketing. We will prudently test our way into this as we always do, but I'm really encouraged. The second group of KPI is around engagement. As of June, more than 20% of core LendingTree leads were generated by My LendingTree users, 20%. That number is up from just 12% one year ago, and only 14% at the end of the first quarter. The introduction of credit monitoring and increased personalization of user outreach have resulted in big engagement wins in the most recent quarter. And finally, let's talk about monetization. During the second quarter, My LendingTree users generated $18 million of revenue, up 105% from the same quarter one year ago. The takeaway here is that today, the platform is not yet optimized across all products. Roughly 2/3 of that revenue came from personal loans, while mortgage refinance and home equity each accounted for about 10%. Credit cards, which are a natural monetization outlet for that user base have not been a big contributor to date. But we see tremendous opportunity here. Our personal loans business, which derives nearly 1/3 of its volume from My LendingTree is seeing seen tremendous growth in a very healthy margins demonstrating the power of the platform. As we continued to layer in new products and more personalization and improve the functionality, we're clearly seeing the progress in revenue per active user, which in June was up 82% year-over-year. My LendingTree is now providing 10% of LendingTree's total revenue has a very high net promoter score and is contributing significantly to our improved margin -- margins and is poised to every bit the game changer that we hoped. There are two other strategic initiatives I want to highlight. First is our diversification through disciplined M&A. We closed on Student Loan Hero just this week, and in June completed the Ovation transaction. Both of these transactions offer further diversification, multiple synergies and are highly in line with LendingTree's mission to help consumers achieve their financial goals and simplify their financial decisions. On top of that, we added incredibly talented and experienced members to our team through those acquisitions. The second is our effort around SEO. We will be talking about this more in the future but through the acquisitions and our own efforts, our SEO channel is becoming a much more significant driver of adjusted EBITDA than ever before, and we expect to see continued growth. We now have a sizable team of talented, thoughtful, pro-consumer writers and researchers, who are offering insightful information and advice through authoritative content outlets. Before I turn this over to J.D., there's one more thing I'd like to address. As you'll recall, when we reported Q4, we explained that we would incur larger than normal payroll taxes in 2018, largely due to employee vesting events. In particular, we explained that I had about 590,000 shares related to option awards from 2008 that were going to expire in August 2018. And as a result, I've been exercising and selling shares to satisfy my tax obligations. I'm happy to report that the selling is done and that I elected to do a partial exercise on over 20% of the award, which means that I have retained those shares. As of today, my beneficial ownership stands at 16.8% of LendingTree and you should not expect Form 4 filings moving forward. And with that, I'll turn it over to J.D.