Larry Wexler
Analyst · Cowen. Please go ahead
Thank you, Louie, and good morning, everyone. I want to thank you for joining the call during this trying time, and hope you and your family are staying safe. Our first quarter was strong, particularly considering the disruption of all businesses across the country at the end of the quarter. We outperformed our expectations across all our major business lines. Tobacco, both Smokeless and Smoking exceeded expectations, even after discounting for our estimates of sales pulled forward due to the current environment. We're especially encouraged by the results of our reorganization of the vape business with sales growing more than 10% sequentially each month of the quarter. That aside, our focus is on the safety and well-being of our colleagues and in communities and customers we serve. I would like to thank our employees for the job they have done to ensure a safe working environment for each other and our communities and express how truly proud and inspired I am of the resiliency they have shown in their commitment to serve our customers' needs. As an organization, we've implemented several changes to enhance safety and mitigate risk in our work environment. For our warehouse and manufacturing operations, these include split shifts where appropriate, temperature scans, contactless hand sanitizing stations, protective equipment, social distancing guidelines, and increased cleaning and sanitation. We canceled all unnecessary travel, implemented telecommunicating where possible. Like many companies, we have changed the way we communicate through increased use of video conferencing and I've implemented tele-selling initiatives throughout the salesforce. Some of these changes are proving to be rewardingly efficient and are likely to remain in place even after this crisis and lead to ongoing cost savings. We have deferred annual compensation increases for corporate employees other than those contractually required. We've also put on hold new spending commitments as we cautiously manage in this environment. Meanwhile, consumer demand for our products and brands has remained consistently strong. Our products are important part of our consumers' daily lives. The dedication of our workforce to serve this demand has been remarkable. We have hired additional employees at Louisville facility and implemented wage increases for our hourly employees to take care of their families in these turbulent times. We have also added capacity to manufacture hand sanitizers in three of our four facilities and donated over 100,000 bottles to hospitals, nursing homes, and first responders in our local communities. We do expect COVID-19 impact results in the second quarter. A third-party cigarette manufacturer in the Dominican Republic temporary closed for three weeks and is slowly ramping back up. In-person selling has been dramatically dampened, which will slow new product launches. Select budget annual and price increases will be delayed. These temporary issues are expected to be somewhat offset by our growing B2C platforms. There were a few notable trends at the end of the quarter, which we believe was result of the stay-at-home restrictions in response to the pandemic. We believe trade-in loading benefited our sales by approximately $2 million during the quarter, split evenly between Smokeless and the Smoking segments. During the last two weeks of the quarter, our case orders for Stoker's MST cans were up over 40% from the trends earlier in the quarter. Stoker's MST tubs saw almost 60% lift during the same period as consumer shifted to larger volume quantities during the pandemic. Some of this is undoubtedly trade loading, but so far, we have seen less of a giveback on tubs than we expected, which is a sign that consumers are trading down and volume purchasing trends in the category maybe accelerating through the economic environment. Another area that saw benefit was our B2C e-commerce businesses. We saw a meaningful increase at the end of March, not only in our vape platforms, but also in our branded products websites. These trends have continued through April as consumers shift to the ease of purchasing online. We're pleased to bring new customers to our sites and look forward to serving them going forward. Turning to the PMTA process, the district court judge for Maryland agreed to the FDA's request to extend the deadline for filing from May 12th to September 9th. As we said before, we believe the PMTA process will be a major shift in the industry. Our scientific and regulatory expertise will be a major competitive advantage to help get our higher margin proprietary vape products through the process. We continue to be excited about the longer term potential for these products in a much less cluttered market. Overall, we are pleased with our performance in the quarter. More importantly, we came together as an organization to tackle the challenges presented to us by this current epidemic. We will continue to be vigilant about the safety and well-being of our employees and we tend to make the necessary adjustments to our businesses to adapt to the changing environment. To add some more color and perspective on our quarter and the path forward, let me turn the call over to Graham Purdy, Chief Operating Officer.