Graham Purdy
Analyst · Cowen
Thank you, Larry. Hello everybody. As you know, I'm a freshly minted COO, and believe it or not, I'm fully energized about the situation I'm inheriting. Like Larry, many of us have lived through highly tumultuous times in the tobacco industry. From the price wars of the 80s to Marvel Friday, the MSA in the 90s, SCHIP in the 2000s, these are challenging but not overwhelming times for the well-prepared and that's how I would characterize my team. Thoughtful, well-prepared, enabled to move swiftly and efficiently. As we look in the future with a sense of purpose and energy, allow me to summarize how we are prepared to meet and exceed the challenges before us. Starting with the cultural revolution we have already kicked off. Your management team will win with integrity, accountability, and responsibility. Let me tell you what that means to each member of the leadership team. Winning is the benchmark, it's why we come to work, why we fight so hard and punch above our weight in the industry. It means everything to everyone here at TPB. Accountability to each other and to the company plan. We have full alignment across the company and with our shareholders. Active engagement and personal ownership by the leadership team is a hallmark trade of the organization. Integrity, an unwavering commitment to ethical and compliant behavior. That does not mean we don't think outside the box, just what the bright lines of the box are drawn that we comply appropriately and completely. Responsibility. Responsibility is somewhat different than accountability. A team member may be responsible for advancing a new product or initiative, but the department head is accountable. Both are necessary components of any winning organization. This is an organization committed to winning and everything that we do. It includes new products, new actives, new initiatives, and new channel opportunities. We will be tenacious and outwork our competitors. Hard work is just as important as talent and intelligence when competing in the marketplace. Decision making is fact-based and focused on solving for consumer wants and needs. Our 2020 strategies are clearly communicated with full alignment across the organization. First, maximize the core business. We are relentlessly focused on driving Stoker's MST growth and expanding the iconic Zig-Zag portfolio across both the U.S and Canada. Next, cost efficiency. We've successfully grown our gross profits and we are rapidly focused on capturing increased operating leverage through solid cost controls and spending efficiencies. This will deliver a higher return on invested capital. Improving products. We will use our rich and robust data tracking system to identify emerging product forms that consumers are increasingly gravitating to. The evolution of consumer preference is a given. Identifying and testing products early ensures a deep winning product pipeline. And finally strategic acquisitions. We're in deep dialogue in several potentially transformative acquisitions, that does not mean we are certain of the outcome, but we will most certainly continue to pursue accretive opportunities that can further propel company growth. We have the access to capital and we will officially deploy those resources to accelerate the company momentum. Fourth quarter 2019 was certainly a challenge given the dynamics of the vaping industry. Despite those tests, we not only coordinated and initiated a comprehensive restructuring plan, but also delivered strong results in our core tobacco business. Smokeless sales trajectory remains exceptionally positive with high-single digit growth in the quarter and a record for the year in terms of both net sales and Stoker's MST market share, up one full point to a year ago, with share in store selling at 8.1%. Perhaps most encouragingly sales advances are being driven by both same store sales from a growing body of Stoker enthusiasts and continued store wins. With that. Stoker's MST in store representing 54% of industry volumes, the runway for continued growth looks bright and encouraging. In smoking, Zig-Zag’s U.S. paper share in the measured universe increased for a third sequential period to 35% up 2.9% to year ago on new products momentum and remains the number one premium roller paper brand. This Zig-Zag paper cones distribution drive continues with a total of 22,000 stores carrying at year end, capturing a 25% share of the major cones market. Zig-Zag hemp rolling papers are now available in 35,000 retail outlets. Establishing Zig-Zag as the number one hemp brand with a 27% share of the hemp segment. In late fourth quarter, we initiated shipments of hemp cigar wraps to the U.S trade. Initial enthusiasm has been highly encouraging with wholesale take rates rapidly depleting our opening stocks. Replenishment is in transit. And in Canada, we are eagerly looking forward to not only a Zig-Zag paper cones expansion, but also the mid to late second quarter opening of the swiftly growing dispensary market. Zig-Zag expansion and brand building efforts are in place and will be carefully monitored to ensure progress against the plan. And in NewGen, we're seeing positive early indicators on both the rebound and sales vitality and efficiencies gained from our methodically planned and implemented restructuring program. NewGen growth will also be fueled by exciting new CBD products and other actives in the product pipeline, including gummies, tinctures and shots, just to mention a few. I trust, you can sense my enthusiasm for the challenges I've inherited as COO and the optimism and confidence of the team I'm surrounded by. And with that I'll turn it to Bobby for a review of our fourth quarter financial performance. Bobby?