Thank you and good morning to everyone. It’s always good when I start by telling you that, when I talked about on our last call has come to tab [ph]. Namely, a robust project pipeline for the Interface commercial business began to translate into orders. The positive order trends we saw at the end of the first quarter and the first few weeks of the second quarter are very encouraging, despite a choppy beginning of the year and although things are still tough in Europe. Along with what I would call guarded optimism around market conditions, we have continued with restructuring and manufacturing improvements that are starting to take hold and enhance profitability. I’ll get to that in a minute.
So let me start by giving you the big picture. We finished the quarter with orders of $249 million essentially flat versus the prior year and ahead of first quarter of sales, which translated into a $13 million increase in our backlog since year-end. Orders bound down in February, down 9%, but we experienced a strong bound in March and this is setup for an improved top line in the second quarter.
From a sales perspective, we had strong comparables in the first quarter last year that we were not able to replicate in the current environment. Still sales are relatively stable in the Americas and Europe, our U.S. hospitality business was a bright spot, up 40% year-over-year on a relatively small comparison. Asia-Pacific is where we saw a substantial slide primarily in Australia where last year we had both a new construction boom and government stimulus spending in education that weren’t present this year.
We made good progress on gross margin during the first quarter, up a 100 basis point sequentially versus the fourth quarter, the result of higher selling prices and better manufacturing efficiencies. Our raw material cost rose another 2% sequentially and even further elevated on a year-over-year basis, but we implemented another price increase globally in March ranging from 3% to 5% to offset the higher cost.
I am very pleased with our continuing attack on SG&A expenses, which were down $6 million sequentially versus the fourth quarter. At this point, we are getting pretty down on SG&A expenses and we will continue to keep a tight control on them for the upcoming quarters while balancing against the investments we need to make in growth opportunities such as additional FLOR stores, emerging markets and segmentation. Another bright spot was cash generation, up more than $12 million in the first quarter, which is usually a heavy cash use for us as we funded bonuses, insurance premiums and build inventories. In fact, this is the only time that I can remember generating cash in the first quarter of the year. By way of comparison, we used $30 million in cash during the first quarter last year.
We are excited by the continued strong performance of our FLOR consumer business with sales up 41% year-over-year. Overall, the business broke even for the first quarter compared with an operating loss in the prior year. And the FLOR retail stores were profitable this quarter on a standalone basis.
We opened four new FLOR stores over the past month, stores that aren’t reflective of the first quarter numbers bringing our total stores to 11. We have not encountered any major shortcomings in the FLOR store roll out and we remain on track to have a total of 19 stores by year-end with future plans for locations in each of the top 30 markets in North America.
Our first international stores are scheduled to open in Toronto and Vancouver later this year. We are very pleased with FLOR’s progress and performance and the consumer business will continue to be an integral part of our strategic investment initiative. Success in the consumer market is indicative of the factors [ph] shift to corporate founders [ph] fundamental to our growth strategy.
We are also pleased with the results of Bentley Prince Street despite a relatively small operating loss on lower production volumes. [Indiscernible] in the first quarter were above the critical $25 million point, so we expect it to move out of the red in the second quarter.
In Europe, we successfully completed the consultation period with our employees and the representatives regarding the shutdown of operations at our shelf facility and the closure is now underway. When fully implemented, this action will generate an additional $9 million in annual cost savings. We are currently on track to realize some of these benefits in the second quarter and we should realize the full benefits beginning later this year.
Sale [ph] for the second quarter-consolidated orders are down 3%. Our strongest comparison quarter last year, orders in the U.S. and Australia are up double-digit percentage, the Europe orders are down double-digit percentage as a sovereign debt issues continue to weigh heavily there.
As I mentioned earlier, we are starting to see market conditions improve in the U.S. and Australia after a difficult second half of 2011 and a tough start to 2012. We are pleased to see the restructuring actions and manufacturing improvement, enhanced profitability. We will continue to focus on improving gross margins through price increases, careful spending, further improved operations, the Shelf plant closure and increased absorption from higher production volumes.
We are optimistic that the combination of our restructuring actions, investment initiatives, the secularship, the carpet tile and the general improvement in the market place will drive improvement results in the second quarter and beyond.
With that, I’ll turn it over to Patrick.