Michael F. Koehler
Analyst
The majority of our applications revenue is Integrated Marketing Management, okay? So that is the majority. So we have some other applications in the area of demand chain management and some others in the financial services areas and everything else like that. But by and large, it's the Integrated Marketing Management. And when you take a look at the Integrated Marketing Management, well, a couple of headwinds in our growth is our legacy applications outside integrated marketing, and then also in the consulting area. So when you take a look at the integrated marketing, basically, what's happened is we have leading, innovative -- highly innovation solutions that are installed in production with some of the largest customers, companies here in the U.S. These are solutions that -- or implementations that integrate our campaign management, along with our digital messaging, along with our marketing resource management applications. These are hybrid solutions. Some of it's in the cloud, some of it's on-premise. And these are leading implementations of integrated marketing, and I think that's reflected in the recognition we get by the analysts like Gartner and so forth. And these large enterprise customers, where we've been doing a lot of activity, these are higher ASPs, there's more PS [ph], there's also more customization. But there are also longer sales cycles and implementation cycles. So the piece we need to focus on and get after is our integrated marketing cloud solution, which is well-suited for the mid-market, as well as some enterprise customers who just want to put a piece of the integrated marketing suite up. And these cycles are shorter, the implementations are shorter, and so forth. So what we're doing is, we're putting our focus and we're increasing our investments in the sales and marketing. And also the research and development, as it relates to our integrated cloud offer. And as we do that, we will be selling a lot more digital messaging, along with campaign management to the mid-market and so forth and so on. So Keith, or -- yes, I don't know if that...