Jane Sun
Analyst · James Lee with Mizuho
Thank you, James. Good morning, everyone. I would like to start with a quick overview of our performance in the second quarter and updates our operational highlights. In the second quarter of 2022, China domestic travel industry was largely impacted by the resurgence of pandemic in multiple regions in China. Despite all the challenges, we are delighted to see that the fundamental demand for travel remained solid. Travel activities in the region that are less affected by COVID have recovered much faster. Hotel bookings in the Southern China and the western part of the country has surpassed 2019 level since mid-May. Our total domestic hotel bookings have fully recovered to and surpass to 2019 level in late June. Same city staycation hotel reservation in this quarter grew more than 30% versus 2019. Our business continued to recover in July, and it's also already adopted more precise pandemic control measures. On the other hand, the global market continues to show steady improvement as more and more countries choose to leave COVID behind and move forward with minimal restrictions. Our global business continued to ride on a growth trajectory. First, our international flights, overall air ticket booking on our global platform has increased over 100% year-over-year in which our global brand Trip.com has managed to increase approximately 608% year-over-year. The growth in Trip.com was mainly driven by strong recovery of international flights. And we're glad to see such momentum continued in Q3. In July, total air tickets bookings on Trip.com was heading towards 90% recovery of 2019 level. Second, international hotel. Overall hotel bookings on global platforms have increased by more than 50% above the 2019 level in the second quarter with domestic hotel bookings in non-China market, Trip.com increased by 300% versus 2019. We have outperformed the industry across all key markets, especially in Hong Kong, South Korea, Singapore, Malaysia, UK and the US also in triple digit growth in overall hotel bookings versus 2019. Hotel bookings in Europe markets also increased by nearly 400% year-over-year. Now let's talk about the operational highlights and the progress we have made in the strategic focus. First, on accommodation, in the China domestic market, we continue to modify our one stop service model with a combination at the core by strengthening our value proposition to our customers and a hotel partners. Our value added hotel package products now cover 20% more hotel since year end of 2021, 65% of which are high end hotels. We've continued to further expand the coverage in a solo or special perks and offerings to match customers demand for better value for money by helping partners to create incremental upside. Over 240,000 hotels has also joined us for our trip close program, and rewarded our loyal customers with extra benefits, over 50% of the reservations come from high end hotels. In the meantime, we also joined hands with hotel partners to launch co-branded membership programs, and currently have more than 30 million co-branded members significantly contributing to our user’s acquisition. Second, global business, from international front, we continue to work closely with local authorities and suppliers to strengthen our supply chain and improve the brand awareness of our international brands. Trip.com has been named the 10th most downloaded OTA app globally in the first half of 2022, with app download hitting record high. We also bask into post pandemic travelers evolved need and a source for truly unique product offerings to improve product competitiveness. While also working hard to enhance the reliability of our services. We continue to localize and fine tune our campaigns to align with heartbeats of the local markets, and better capital at the local demand. Our activity offerings in the overseas market have also been seen continuously improvements following the robust recovery of the global travel and tourism. On top of the achievements in the previous quarter, reservations for global in destination activities on our platform continued to grow by 24% sequentially, and maintained a three digits year-over-year growth in the first half of 2022. We will continue our work protecting customers through close collaboration with our global destinations and attractions. Third, content platform, updating on the status of our content platform development, we've continued to strengthen our content creation pipeline to provide better inspiration, and to help users to make educated to travel decisions. Catering to the new users’ needs under the pandemic and better serve the travel demand of the younger generation. We focused on providing inspiring content, help users exploring for ideas and tips to get better products, foods, activity, and transportation and accommodation experience especially for their local and short haul trips. Besides live stream and information tip, we also created bucket list of travel tactics based on our service quality in a customer's feedback to help users make well informed destination. For example, I want a domestic hotel bucket list and pick the high quality hotels and alternative accommodation properties and the different travel scenarios in various regions across the country due to stronger user cases, and their respond to users’ aspirations which also help improve the conversion rate. The amount of daily average user generated content increased by 16% year-over-year in the second quarter. The number of KOLs also increased by 17% over the first quarter. Despite pandemic influence, we are delighted to see user engagement level remains stable compared with that in the previous quarter. Average view duration continues to see sequential improvement. Average number of content viewed per user also increased by about 50%. Fourth, corporate responsibility, besides our rural revitalization initiatives, and a continued efforts in nurturing local alternative accommodation, and tourism talents, we are also committed to embrace the global transportation to sustainable and more environmentally responsible travel. As part of our sustainability initiative, we have partnered with choose to help customers adjust their co2 emissions by contributing towards a highly effective co2 migrating projects around the world. Our corporate travel teams also outperform 85% of other global companies and was awarded a Silver rating by EcoVadis, an internationally well recognized CSR rating platform. In our current [Inaudible] alternative fuel vehicles rated order is also growing at an annual rate of approximately 140%. All these initiatives help make it easier and simpler for our users to improve awareness and travel more responsibly. Over the past few years, the travel industry has proved its resilience. With our confidence in a long-term growth of travel, and the years of hard work and a solid progress in maintaining our traditional advantage and further strengthening our competitiveness in domestic stronghold and international travel. We are optimistic that we're very well prepared to face any challenges that lies ahead. With that I’ll now turn the call over to Cindy.