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Transcript
OP
Operator
Operator
Thank you all for standing by, and welcome to the Trip.com Group 2021 Q4 Earnings Conference Call. All participants are in a listen-only mode, there will be a presentation followed by a question-and-answer session [Operator Instructions]. I would now like to hand the conference over to Ms. Michelle Qi, IR Director. Please go ahead.
MQ
Michelle Qi
Analyst
Thank you. Good morning, and welcome to Trip.com Group's fourth quarter and full year of 2021 earnings conference call. Joining me today on the call are Mr. James Liang, Executive Chairman of the Board; Ms. Jane Sun, Chief Executive Officer; and Ms. Cindy Wang, Chief Financial Officer. During this call, we will discuss our future outlook and performance, which are forward-looking statements made under the Safe Harbor provision of the U.S. Private Securities Litigation Reform Act of 1995. Forward-looking statements involve inherent risks and uncertainties. As such, our results may be materially different from the views expressed today. A number of potential risks and uncertainties are outlined in Trip.com Group's public filings with the Securities and Exchange Commission. Trip.com Group does not undertake any obligation to update any forward-looking statements, except as required under applicable law. James, Jane and Cindy will share our strategy and business updates, operating highlights and financial performance for the fourth quarter of 2021, as well as outlook for the first quarter of 2022. After the prepared remarks, we will have a Q&A session. With that, I will turn the call over to James. James, please.
JL
James Liang
Analyst
Thank you, Michelle. Thank you, everyone, for joining us on the call today. Looking back, 2021 was a year of change, challenges and opportunities. The resurgence of cases, emergence of new virus variants and the intermittent lockdowns set a bumpy path for global travel industry's recovery and also paved the way for sustainable development. Despite twists and terms of the pandemic, we have taken the opportunity to further diversify our products, enhance our service quality and upgrade our technology. In the China domestic market, we continue to maintain our competitive edge in the long-distance travel market, while also building new strengths to short-haul travel. Our strong performance reflected how much that our core competency have been further bolstered and that we are able to unleash new growth potential as long-haul travel recovers. Meanwhile, we are encouraged to see that both users thickness and user engagement on our content channel further improved. In Q4, the number of daily interactive users of content channel has more than doubled year-over-year. Increased user interactions and insights sparked the flywheel effect, which will continue to drive up our content conversion rate. In February, the conversion rate has doubled when compared to the same period 2021. With our quality user base and extensive marketing resources, the content platform will provide long-lasting value to our business partners. While Omicron development remains uncertain, many countries already started to roll back travel restrictions. Our overseas brands continue to make progress on the path to recovery and had been further improvements in recent months. In the first two months of 2022, air reservations in our overseas brands increased by over 200% year-over-year, and the booking in Europe has achieved faster growth. In Asian markets, we are encouraged to see many countries announced plans to relax travel policies. To exploit such…
JS
Jane Sun
Analyst
Thank you, James. Good morning, everyone. Let me start with an overview of the performance. I would like to start with a quick overview of Q4 and the full year of 2021. Though the industry experienced the COVID resurgence and weaker seasonality in Q4, Trip.com Group delivered a solid performance. In the fourth quarter, our total net revenue remained largely stable year-over-year. The China domestic market was still under a lot of pressure due to new waves of infections and rapid development of Omicron cases. Nevertheless, we're able to maintain our competitive edge by outpacing the industry performance across business lines. In Q4, domestic hotel bookings on Ctrip platform was higher than the pre-COVID 2019 level, exceeding the industry growth by 20% to 25%. Our domestic air bookings also recovered much faster than the market performance. For the full year of 2021, our total net revenue increased by 9% year-over-year, mainly driven by the recovery of our domestic business. Our core OTA brands achieved a GMV of over RMB 500 billion or USD 78 billion, up close to 30% year-over-year. Thanks to our effective cost control and efficiency improvements, we achieved a positive adjusted EBITDA margin of 6% for the full year of 2021. 2021 was an accelerating year for us. In the domestic market, we developed a new strength in short-haul travel and speeded up the construction of content platform, putting customers at the center of our business. We also upgraded our loyalty program with expanded reward offerings and to benefit more loyal customers. Meanwhile, our international brands continue to gain market share in the overseas market with higher efficiency. Here, I would like to highlight our achievements in four areas. First, short-haul travel. Two years into pandemic, short-haul travel remains popular and continue to be a key contributor…
CW
Cindy Wang
Analyst
Thanks, Jane. Good morning, everyone. For the fourth quarter of 2021, Trip.com Group reported net revenue of RMB 4.7 billion, representing a 6% decrease year-over-year, primarily due to new waves of pandemic outbreak in certain regions of China. For the full year of 2021, net revenue was RMB 20 billion, representing a 9% increase from 2020, mainly driven by our business recovery in China domestic market. Accommodation reservation revenue for the fourth quarter of 2021 was RMB 1.9 billion, representing a 14% decrease year-over-year, recovering to 65% of the 2019 level. For the full year of 2021, accommodation reservation revenue was RMB 8.1 billion, representing a 14% increase from 2020. Domestic hotel bookings have nearly fully recovered to 2019 level for the fourth quarter, mainly driven by the growth of short-haul travel. In the fourth quarter, hotel bookings for the interprovincial stays increased by over 30% compared to the same period in 2019, with local hotel bookings growing by over 50%. Transportation ticketing revenue for the fourth quarter of 2021 was RMB 1.5 billion, representing an 11% decrease year-over-year, recovering to 44% of the 2019 level. For the full year of 2021, transportation ticketing revenue was RMB 6.9 billion, representing a 3% decrease from 2020. Domestic transportation recovery momentum was disrupted by a resurgence of COVID cases for the fourth quarter, while international air business saw sequential improvement compared to the previous quarter, mainly contributed by the recovery in Europe. Packaged-tour revenue for the fourth quarter of 2021 was RMB 177 million, representing a 32% decrease year-over-year, recovering to 22% of the 2019 level. For the full year of 2021, packaged-tour business was RMB 1.1 billion, representing an 11% decrease from 2020. Corporate travel revenue for the fourth quarter of 2021 was RMB 367 million, representing a 20% increase year-over-year,…
OP
Operator
Operator
[Operator Instructions] Your first question comes from Alex Yao from JPMorgan. Please go ahead.
AY
Alex Yao
Analyst
Thank you Management for taking my questions. How does the current pandemic situation in China change your expectation on China border reopening and outbound travel recovery? Thank you.
JL
James Liang
Analyst
Although we are optimistic about pent-up demand for international travel, we do not expect change in international travel policy in near term as we are still seeing waves of COVID outbreaks in multiple regions in the country, which continues to put travel industry under pressure. On the other side, by now, close to 90% of the China's total population are fully vacated. With two shots, over 45% of the total population has received the booster shot. With the current health care measures, and importantly, lower mortality rate, we are finally seeing the coronavirus becoming a, hopefully, more manageable threats. According to Mr. Zeng Guang former Chief Epidemiologist at the China CDC, there will be a roadmap for Chinese-style living to the COVID in the near future at appropriate time. Potential measures may include travel bubbles and experimental opening measures in selected cities as early as summer. Foreign Minister Wang Yi also mentioned during two sessions about plan to launch the electronic international travel health certificates to facilitate cross-border travel that is safe, healthy and convenience. Hong Kong is currently going through Omicron outbreak. It is estimated that it may take two to three months to bring the situation under control. Meanwhile, we are still optimistic about the Hong Kong, Mainland Border reopening, and I think has the potential to do so in the second half of 2022. Although we are optimistic about pent-up demand for international travels, we do not expect change in the international travel.
MQ
Michelle Qi
Analyst
Hello, we can move on to the next question.
OP
Operator
Operator
Thank you. Your next question comes from Alex Poon from Morgan Stanley. Please go ahead.
AP
Alex Poon
Analyst
Good morning Management. Thank you for taking my question. My question is a follow-up on the border policy. With that in mind, how should we think about the revenue recovery in 2022 and 2023 compared to 2019?
JS
Jane Sun
Analyst
For the domestic China market, as we shared in the prepared remarks, we are more cautious about near-term travel momentum. Meanwhile, we have recently seen the authority making efforts to reduce potential disruption from Omicron cases such as relaxing unnecessary quarantine and lockdown measures and approving the use of Pfizer's COVID pill. On the global front, with small countries deciding to remove restrictions and lift with COVID, the global travel market has set for on its way to recover. While we could not rule out the possibility that there will be other virus variants or spikes in cases followed by revival of lockdowns, we believe temporary headwinds will not affect the overall recovery trajectory, especially in the long run. So we think pretty much the current situation is in line with our previous expectation that the world should be more normalized in, for example, 2023 or 2024. In the meantime, we will make efforts to improve our competitiveness, especially in the short-haul business and customize the travel for the China domestic market. And we'll continue to increase our advertising revenues. And for the international business, we will do ourselves to catch up the pent up demand for the international business. We believe these will be the main drivers for our sustainable growth beyond COVID.
OP
Operator
Operator
Your next question comes from Ronald Keung from Goldman Sachs. Please go ahead.
RK
Ronald Keung
Analyst
Thank you, James, Jane and Cindy. I want to ask about the domestic competitive landscape that I think we have been focusing on regional travel, nearby travel and penetrate into lower-tier cities. So how is the recent development? And could you also share your performance in high star hotels versus low-end star hotels?
JS
Jane Sun
Analyst
Sure. Thanks to the regulatory environment, we are benefited from a healthy -- more healthy and rational competition within the domestic market. Everyone is focusing on its strength. So we look at the high-end hotel. We have been helping our partners try to upsell products that is helpful in this very challenging environment. For example, while the hotel is being sold, we also help our partners to sell restaurants and also SPAR product, et cetera. So while our guests are staying with the high-end hotel, they have a good experience, not only enjoy the rooms, but also our total package. And based on our visibility, the hotels that participate in this kind of packages sales have been benefited from these promotions. And to an extent, we can we help them to alleviate the challenge by upselling these products for them. In corporate travel, again, the environment is challenging, but yet our growth is very sizable. So we are also helping our business partners to get the business travelers to an extent there are still solid demand in the environment that permits. And in the lower-tier cities, our penetration is excessive. We have seen intra-province and the local hotel growth to be significant as we stated in the previous remarks. The intra-province and local scale growth represents about 30% and 50% year-over-year growth, respectively. So we will continue on with our efforts in penetrating into our domestic market, while preparing for the travel for its recovery when time is ready.
OP
Operator
Operator
Your next question comes from Thomas Chong from Jefferies. Please go ahead.
TC
Thomas Chong
Analyst
Hi, good morning. Thanks Management for taking my questions. Given the uncertainties in the macro environment, how should we think about the cost trend in 2022? Thank you.
JS
Jane Sun
Analyst
Thank you, Thomas. Thanks to our largely flexible cost and expense structure as well as the efficient operating management. During the past few quarters of the pandemic, we have streamlined our operations across business lines in addition to certain adjustments related to COVID. In addition, our improvement on content, cross-selling and technology have further lifted our overall marketing efficiencies. Going forward, we continue to expect to have a very disciplined and flexible cost structure for the year 2022, especially for the -- our mature -- comparatively more mature domestic market. We will continue to strengthening our cost control and expect to see no increase or even decrease in the total headcount to serve the domestic market. In the overseas market, we may slightly increase our total investment to capture the pent-up demand depending on the growth momentum and business recoveries in that market. For the sales and marketing expenses, which are largely discretional and it will be adjusted in accordance to the business recovers. For example, currently, based on the current situation for the domestic market, we almost minimized our total spending on the sales and marketing for the domestic market. But same compared with the headcount, we may slightly increase our investment to capture the pent-up demand for the overseas total -- for the overseas international market. But overall, especially for 2022, you will expect a very disciplined total cost for our operations.
OP
Operator
Operator
Your next question comes from James Lee from Mizuho. Please go ahead.
JL
James Lee
Analyst
Great. Thanks for taking my questions. If I can squeeze in two here quickly. On your hyper board plan, can we get a sense of how much of your employee base has this option? Any implication to your cost structure here? And secondly, anything you learned from the recent two session National Congress a few weeks ago that could provide a positive lift to travel industry long term in terms of government investing technology for tourism or any potential physical support for the hospitality industry? Thank you.
JS
Jane Sun
Analyst
Sure. Thanks, James. James will answer the first question, and I will take the second one.
JL
James Liang
Analyst
Yes. We are glad to be the first Internet company in Mainland China to adopt such a comprehensive hybrid working model. We place hybrid work model will profoundly impact the future work-life balance, with huge potential and advantages. Hybrid work has already been rolled out in our China office earlier this month. Business line managers will decide how to pick up target that will benefit their operation the most. Employees will then have the option to apply for working with only one to two days a week. Salary calculation and the performance evaluation methodology will remain unchanged. The new work model will also be implemented in our global offices. The new policy is a result of a series of experiments that we have conducted over the years. We have like to see job satisfaction and happiness increased without compromising work efficiency. It also helps to lower labor turnover by 30% to 50%. Promoting hybrid working is not only a win-win for the company and employees, it also has the potential to reduce traffic congestion, alleviate high housing prices and it contributes to female career development and families. With such positive and far-reaching impact on society and economy, which will help hybrid work can be adopted by more Chinese companies in the future.
JS
Jane Sun
Analyst
Thank you, James. As we said, Trip.com takes tremendous social responsibility. While we are facing a lot of challenges during this special time, we have established many policies that is very friendly and supportive for our small- and medium-sized partners. For example, we established a RMB 1 billion partnership fund during the very difficult time to help our partners with their cash flow, we also established a RMB 10 billion loan with the support from the major banks, partners and support small- and medium-sized partners. And thirdly, we also try to build a countryside results and helping our area, in the remote area, by bringing influent customers from the area that have economic development to the area that is less developed so that we can create job opportunities in this remote area and helping the local workers with their salary, with the support for their families. So continuously, we will try to build an ecosystem, not only by giving the donation and money into the ecosystem, but also create jobs which is sustainable to help this area with their sustainability and for the common prosperity. And with our efforts will be enhanced throughout the year. Thank you.
OP
Operator
Operator
Your next question comes from Brian Gong from Citi. Please go ahead.
BG
Brian Gong
Analyst
Yes, good morning James, Jane, Cindy and Michelle. So my question is we have made quite decent progress on our content platform. Can you give some more updates on our content strategy? What is our monetization plan over short term and long term? Thank you.
JS
Jane Sun
Analyst
Sure. The content strategy is very important for us, and we have seen very positive progress in this area. First of all, our KOLs have increased by 25% sequential in Q4. Secondly, the UGC by the new creators also increased by more than 80% compared to Q3. And thirdly, almost 30% of our app unique visitors try to view our content channel. And fourthly, our daily interactions by our users doubled year-over-year. And lastly, we have seen that the conversion rate from our content to transaction is extremely high, which is the highest in the industry. So content strategy works very well, and we try to provide one-stop shopping platform, not only on the fulfillment on the transaction, but also from the get go while our customers are researching, try to decide where to go, they can come to our site directly and find their inspiration. So we will continuously invest in our content strategy. Thank you.
OP
Operator
Operator
Your next question comes from Tian Hou from TH Capital. Please go ahead.
TH
Tian Hou
Analyst
Yes, good morning Management. Just one question. As global markets reopen, so what will be Ctrip or Trip.com's passive advantage to gain more market share in overseas markets, not this year, but in the next several years? That’s the question. Thank you.
JS
Jane Sun
Analyst
Sure. If you look at our portfolio, we have four parts. The first one is Chinese people travel within China, which we discussed already. The second one is Chinese people travel abroad, which we believe Trip.com is in a very good position when the border opens. The third one is to attract customers around the world into China, which is to develop the inbound business. We are very glad that our nation have adopted the 14th five-year plan and put the -- attracting the inbound customer as one of the key strategy going forward. And we will support our government in preparation to attract more customers abroad into China. And the last one is foreign to foreign, which is to support our customers from one country to another. And if we look at our global operation, the travel in the area that is already opened up, the growth is very strong. We have seen three digits growth in Europe, in many other countries. So we're very much -- we'll work very hard with our local partners to make sure our service, our technology and also our product will be ready to address the increased demand in the global places. Thank you.
OP
Operator
Operator
Thank you. That does conclude our question-and-answer session at this time. I'll now hand back to Michelle Qi for closing remarks.
MQ
Michelle Qi
Analyst
Thank you. Thank you, everyone, for joining us today. You can find the transcript and the webcast of today's call on investors.trip.com. We look forward to speaking with you on our first quarter of 2022 earnings call. Thank you, and have a good day.
JS
Jane Sun
Analyst
Thank you very much.
OP
Operator
Operator
That does conclude our conference for today. Thank you so much for participating. You may now disconnect.