Jane Sun
Analyst · Mizuho. Please go ahead
Thank you, James. Good morning, everyone. I would like to start with a brief overview of our performance in the past quarter and updates on our strategic focuses. In the third quarter, our total net revenue remained stable year-over-year and decreased by 9% quarter-over-quarter, mainly due to natural disasters and the new rounds of infections, which affect multiple provinces in China. We are glad to see the world moving ahead in normalizing international tourism. Yet, the road to global recovery is not without ups and downs. The performance of travel markets in major economies has been diverted, but China's travel market has been frequently interrupted by the resurgences of COVID cases. It has witnessed a strong recovery in July until natural disasters and the Delta variant emerged to slow it down. Industry wise, the hotel occupancy rates and air ticket bookings in Q3 were down by around 30% when compared to the pre-COVID 2019 level for market performances. Nevertheless, our domestic hotel business was able to outpace the market performance by 20% to 25% and our domestic air ticket booking recovery was much higher than the market levels as well. The global market, on the other hand, has been making great progresses in returning to normalcy, especially in Europe and United States. Air ticket bookings in these markets made some major strides towards pre-pandemic levels in the past month. While the global flight volume was still below 2019 level, Trip.com's overall international air ticket booking has increased by around 40% quarter-over-quarter, with air ticket bookings in Europe growing by 170%. Skyscanner also saw air ticket bookings increased by approximately 100% year-over-year, and around 35% quarter-over-quarter. While COVID 19 pandemic has negatively affected the travel industry, there is no doubt the industry will emerge out from the trenches and come back stronger. We hope to see the travel industry take off in mid 2022 as vaccination levels rise in the key markets, and travelers become used to some level of travel restrictions and feel more comfortable booking trips again. Looking beyond 2021, our long-term mission is to pursue the perfect trip for a better world and it has never changed. As James just mentioned, we will continue to stick to our strategy of local focus, global vision and focus on the following areas. First, building strong user cases and make traveling part of our daily lives. As the pandemic and results, and the resulting health and travel measures make people shy away from long distance trips, weekend, regional, and as vacation travel have become more popular and frequent. In Q3, we were glad to see our intra-province hotel booking grew by approximately 35%. And our local hotel bookings grew by more than 60% compared to the same period pre-COVID in 2019. In order to build strong user cases to attract and motivate users, we collaborated with more than 6000 five-star hotels to provide value added hotel packages, which included catering and many other in-hotel services. Such packages contributed around 30% to our sales of these partner hotels. We strive to seize this opportunity to attract young generations and to help users embrace travel as part of their daily lives. In response to addressing the need for inspiration for short haul and the local trips, we continue to make solid progress in our content strategy. The total amount of content published on our platform increased by 100% year-over-year. Compared to Q2, our number of KOLs have sequentially increased by 35%. The amount of users who interacted with our content increased by 20% and the monthly content to transaction conversion rate reached 30% in July. Second, tightening our relationship with business partners by empowering them to optimized customer structure and improved efficiency, not only as an inspiration hub for users, our content channels also serve as the go to platform where suppliers are empowered to improve making efficiencies and gain traction with Trip.com Group's high quality users. As an important part of our content strategy, Star Hub aims to help improve suppliers conversion rate, and info feed to increase their exposure. We have seen the number of the professionally generated content, content exposure and content GMV increases by monthly average of 50% for past consecutive seven months. In order to help expand our partners' customer base, we are also able to or pushing forward with multiple corporate membership programs, where users are entitled to benefit from both parties. There are now more than 13 million co-branded members between Trip.com Group and our hotel partners and this number has grown by about six times since 2019. We also strengthened our partnership with airlines to help them with operating efficiencies, and enhanced our growth in the first and business class bookings. Third, strengthening the synergy among all brands of our group of Trip.com Group to increase our market response to global spaces and strengthening the synergies among our group companies globally. The strengthening of the synergy among our group companies globally has continuously on the goal for the past quarters. Leveraging the strong combined brand awareness and global presence we're able to establish closer relationships with local suppliers and to feel the Skyscanner and Trip.com with improved competitiveness, enhanced product offerings and service reliability. Grasping the opportunity presented by the pandemic, we launched a series of value added services to address our global clientele for user friendliness and flexibility. We believe these will enable us to better respond to the post pandemic travelers evolving demands and further gain market share, a strong local supply chain and bolster the product capabilities will enable Trip.com to better utilize Skyscanner's strong traffic in Europe. Fourth, corporate responsibility. Following up our rural revitalization initiatives, on top of these Trip.com Group countries retreats that were already opened in a business in Q2, two more were opened this quarter. Our facility in any provinces has now grown into a foundation of our Rural Revitalization Academy, co-created with the local government. Through online and offline channels we provide local talent with professionally training and develop skills and contribute to improve the global services quality. On top of the developing rural tourism that the country retreats also help facilitate the sales of the local products, the young affinity as a means to improve local economy and the livelihood. With a strong diverse workforce, Trip.com Group also strives to create an inclusion, inclusive and friendly working environment. With that clear code of conduct to support working mothers and care for pregnant employees, in October, we were happy to receive the Women's Empowerment Principles Award by UN Woman China as recognition of our efforts in promoting gender equality and female empowerment. The travel industry has proven its resilience over the time, from 9/11 to SARS and we definitely weathered the storm of COVID-19 as well. With crisis comes opportunity. Remaining agile in the face of the challenge will help us to seize opportunities and come back stronger and reestablish confidence in travelers and to pursuit of perfect trip for a better world as our mission stated. With that, I will now turn the call over to Cindy.