Woody Woodward
Analyst · B. Riley FBR. Jeff, please proceed
Thanks, Jeff and good morning to everyone on the call. We appreciate you joining us to review the first quarter and our plans for 2019 and beyond. The first quarter was challenging. Seasonal product performed well and comped positive, and we continue to make strides in kirklands.com. Unfortunately, brick-and-mortar traffic remained a significant headwind. We are taking meaningful steps to transform the business to address ongoing changes in home décor retailing. The strategy we are executing was never going to be a first quarter story. It will take time to see the full realization of our work. Yet the measures we are taking today ensure our infrastructure is much more in line with our revenues, and I feel good about the focus as we approach the second half. As we outlined in our release this morning, we made solid progress on our strategic priorities in the quarter. Our focus for 2019 includes plans to add product categories that can significantly broaden our reach, expand BOPIS, and improve our supply chain efficiency. I am pleased to report that all of our initiatives are on schedule, and I am excited about the prospects to improve sales and earnings and reaccelerate long-term growth. I was clear when I spoke to you that to accomplish our goals, it’s imperative that we accelerate our efforts to improve the customer experience and advance our business improvement initiatives. While the environment remains challenging, we are doing what’s necessary to stay on track. For example, we have added a program to reduce operating costs by $10 million in 2019. We are eliminating costs that do not impact our ability to drive scale or deliver quality. This will enable us to become more efficient while directing time and energy to our strategic priorities. This initiative is a result of comprehensive review of each element of our operations to ensure that we are pulling every lever we can to make the business stronger and more effective. In addition, we are finalizing plans to address the potential impact of additional tariffs in home décor. That includes work with our vendors as well as a category-by-category assessment of pricing. While we expect tariffs to pressure our merchandise margin, our goal is to mitigate the impact while maintaining our focus on affordable home décor. The work joins initiatives that are well underway to revitalize our assortment, expand our margin, and optimize the omni-channel platform. In particular, I am pleased with how the merchant team is coming together. We put together an exceptional seasonal assortment for fall, and we are excited about new products in bedding, tabletop, and area rugs that are on the way. The presentations are an important step in our evolution to execute a stronger design ethos across Kirkland’s. We are bringing simplicity, universal appeal, and utility to our offerings while infusing more confidence in our buying decisions. We are refocusing investments in key items to make sure we are fulfilling customers’ expectations and that will be an important component of our product revitalization strategy over the coming years. As we improve our existing assortment, we are driving customers into adjacent categories that are particularly relevant to the home shopper. We started to introduce rugs into our stores, and these are high-quality Turkish made rugs that can fit perfectly into any home and at great value. In addition, we are preparing to launch into tabletop and bedding businesses with simple, high-quality, and attainable lines with aggressive pricing strategies designed to improve traffic, reputation, and market share. We plan on moving into some additional categories in 2020. These product categories are vital in ensuring that we are planning in non-discretionary spending spaces, particularly as millennials begin to enter key life stages, including marriage, the purchase of their first home, and the addition of children. Our seasonal offerings will remain important, but the goal is to ground the business with a better year-round balance across the central range of categories that appeal to new and existing customers. Mike and Nicole will go into some detail on our strategy and financial assumptions in a moment. I don’t want to minimize the challenges that lay ahead of us, but I am cautiously optimistic about the second half. The cost reductions we made will help stabilize performance. We are introducing three new product categories; rugs, bedding, and tabletop. We have more purposeful depth in key items, and our best selling furniture is back in excellent in-stock position. We are applying learnings from the fourth quarter of last year, which include an earlier drop of post-Christmas floorset, and we will benefit from a second warehouse in Dallas and a more efficient supply chain overall. The path to sustainable growth will take time, but we have a solid plan in place and every improvement we make in the value chain from concept to customer is a chance to improve margin and deliver increasingly sustainable growth. I will now turn it over to Mike.