Rong Luo
Analyst · Morgan Stanley. Please ask your question
Thank you, Sheng Zhong. In the first baseline, we try to recap some big numbers for Q1 got excited. In Q1, our topline the small class grew around 28%, the Peiyou Life, which is Xueersi Online has grow up 165%. The Xueersi Online School grew up 122%. All office numbers actually exactly match what we mentioned to last quarter, I think which is also the direction of our company strategy this year. Let me try to walk through that one by one. The small class offline business, which [indiscernible] in the past 10 years, even more. So I think their strategy today is what we're very clear. We wish this segment can maintain the healthy growth in the coming, maybe 3 or 5 years. What has healthy means? The healthy means they grow within the ways we can assess. We don't ask for crazy growth from short pay package. We wish the growth can be stable and very healthy. So you probably can see that in Q1, the 8% plus/minus for a total small class business. And at the same time, we wish they could improve their margins quarter-over-quarter, year-over-year. Last year, the small class offline doing a very good job, delivering a much higher margin than before. And this year, we see the trend has continued, which can partially improved by around 2.3% year-over-year improvement in our gross margin. And again, coming to Q1, we're up to adding more incentives. Q1 for the whole company, we have adding around 49 Netland incentives, while 35 of the Peiyou -- Peiyou are more capital incentives. We're pursuing the healthy and organic development of our offline business, along with stable top-line growth rate and ongoing operational efficiency as well as the profit improvements. So that's our key strategies for our kind of small class offline business. You probably can see the similar trend in the coming few quarters. And the second driver we need to mention is that we call Peiyou Life, the [indiscernible], which is a very complementary offline models to our Peiyou offline students with more localized contents. The new model Peiyou online increased very fast in the past few quarters. And because they are quite complementary to appear offline, so there is a very limited customer acquisition comes off business models. The development of Peiyou online will be further benefiting our overall payout profit. And coming to this quarter, we have more than 30 cities, which has the Peiyou, like Peiyou online offering now, which is much better than what we have last year. And this year, the Peiyou online took around 7% after the total Peiyou revenue. Well, last year, I think quarter is only 3%. So we are confident to see that Peiyou online will continue to be a very important drivers, boosting the enrollment revenue and the profits for our Peiyou business. And we are also very happy to see where we are willing to deploy these offerings to more cities to cover more students in the future. And the driver is also a very important drivers. I think we have mentioned about that so many times, which is just online school. Just online school is our major online education product. I think last year, the whole fiscal year 2019, they have grown around 187% in RMB terms revenue growth. And this year, on top of this very fee base, we're also very happy to see the Xueersi online school in Q1 delivered across 122%. And for the whole year, we are also confident this shows online school business, we will deliver a triple digit growth, same as what we did last year. I would like to spend a little bit more time about the Xueersi online studies. I think, starting from three or four years ago, we have a lot of arguments in this industry, whether online is very important way or maybe a feasible way to have companies to be more scalable and get more market share, and considering a lot of challenges coming from the parents, student acceptance and all of that. I think when in the market and knowing that should come into today, this has become a kind of industry consensus, online for the future of this whole industry. Where we are only running offline models in this country, we’ll probably have maybe close to 0.5 million competitors across the different provinces. But when we're moving this battle into the online stage, a similar competitors. The number of competitors are much less. And on the other side, we also see online, so very important or made the only way to help us to provide affordable solution to serve more and more people as fast as possible, as many as possible. The online is very important offering to help us to have more people and provide a equal education opportunity to serve more students, no matter they are in Beijing, Shanghai or, they are in the less developed top provinces. So we have seen all kind of -- these services has held students a lot and that's also beneficial, not only in the economy perspective, but also in the social benefit perspective. And last year, you -- I think we're probably still remember the story last year. Last year is the first year of class. We run a lot of promotions in summer, and we have more than million students starting in our own capital of last summer. And last year, the most important lesson actually is coming from challenging the supply chain. Last year, we – through the investment in their marketing study, which a lot of people coming in, but we have some challenges to provide enough the teacher assistant support today. So, in the last year's, last -- starting from last year Q4, actually we do a lot of preparations, both in Q4 this year, Q1. We need to strengthen our capability in the pricing perspective. We need to have enough and qualify the teacher assistance to support students who are studying online. We need to hire the people, we need to train the people, we need to make sure that they are well-prepared for the upcoming summers. So this year, we are -- we continue to invest in online, not only in the marketing study, but also, we reinforced our investment to R&D study, both in the technology and the team respect. So based on the number of today, we are seeing our strategy in online is growing pretty much on track. We have started to see our growth rate, even last year, the number is huge, but our growth will still be in triple-digit growth. And with our -- a lot of provisions in the supply chain, we're also very happy to see for our normal price enrollment. The retention rate actually is very stable and even slightly better than last year. And now last week of July where probably we have one or two terms summer promotion class has finished their class. And we also -- we are also very happy to see the retention rate of this kind of promotion classes also pretty much on track. And we do have three or four terms to come, maybe late July and August. So, the team worked very closely to make sure the conversion rate will be on target. So where we come in today's kind of the competitive landscape, I think compared to last year July, where we feel the company in much kind of stable and less risk situation. Last year July, we faced a lot of regulations and uncertainties. We are the first company to slightly out sort of, but coming today, I think our all plus three drivers are running quite stable, the off-line drivers, the Peiyou Life, Peiyou Online drivers that shows online drivers. So the key for this quarter actually, we will go to whether our summer promotions conversion rate can keep our packet, and we still have a few ways to work. And so I can -- I can't say we have appropriate numbers, but the whole team will work very closely to measure we deliver numbers. So please stay tuned, maybe next earning calls, where we have all the numbers in our hand, we will be more than happy to show you guys the progress what we have today. And Just Online is a very important way for us to be scalable and penetrate market. So in the future, we're continuing our strategies to maintain a healthy growth in offline, grow more aggressively in the Peiyou Life and continue to the investments in the Xueersi online school to make sure that they could be number one brand in the online application space. And lastly, our slogan for Xueersi online school actually is very, very important that [Foreign Language] -- I don't know how to translate in English. But we wish -- that's our target, and that's our strategy for my online this year.