Christopher Nelson
Management
Yes, Tim. Thank you. It's great hearing from you. I mean, I would just start by saying that everything that we do is going to be in response to what we see our end users and our buyers and our customers doing. And I think it's obviously, there's a byproduct of what the competitive set is doing, but we are we are looking at our core end users and and customers by segment. And these are tweaks around the edges that you would expect to modify as we go forward. And I think that, you know, I I can't completely tease the two apart because as I said, you know, right now, there are still pricing actions being taken in the market by the competitive set. And, obviously, we'll keep that as a part of what we monitor as we make the modifications. Now was it as it relates to the to the promotional question you asked, these are, you know, these are things that are they're normal. They're normal course of business as you think about how you set up your promotional plans, and their normal mode of modifications that we go through on a on an annual basis. I think what is different is that because we have gone through a step function change in pricing, getting those levels dialed in to understand exactly where our models say that we're getting the the absolute optimal trade off between the volume and the margin, we're just working through those in certain highly sensitive SKUs but they're they're minor adjustments for us to make going forward. And, you know, we're we're once again reiterate, we're confident that that we're on the path to being do so. And know, it'll it'll be kind of those those things will be able to be in place going into Q2, and we'll probably see them in Q2 and Q3. From a volume perspective, I'd say that the most encouraging thing that we see is that through all of this, we have continued to see a very strong professional market. And our, you know, our professional channels and the the construction and industrial channel was a nice nice growth generator in in Q4, and we see that continuing. And as we get the different kind of kind of opening price point branded type of work done in in the retail segment as well as our promotional line. That underlying momentum that we're seeing there, I think, is gonna be a nice it's a nice indication that the overall strategy that we've laid out is is is actually paying dividends. We'll continue continue to grow. So, yes, that there would be, nice indications underlying that we see the volume opportunity for 2026.