P. James Debney
Analyst · Cowen and Company
Thank you, Jeff. As I stated earlier, the first quarter demonstrated continuing strength in our core firearm business and in the overall U.S. consumer market for firearms as measured by the FBI's adjusted NICS background checks data. The reason that NICS checks are a good proxy for retail sales is that we sell products only to federally licensed firearms dealers. We must, by law, conduct a background check on every firearm they sell, whether they sell it to the gun show, in a retail location or anywhere. Our total firearm unit sales into the consumer channel, excluding Walther, increased 30% for our fiscal first quarter on a year-over-year basis compared to adjusted NICS growth for the same period of 6.4%. When factoring in the movement of inventories through the channel, this leads us to believe that we took market share in the quarter. In terms of dollars, total sales in our domestic consumer channel during the first quarter, again, excluding Walther products, were $149 million, which is more than 34% higher than last year. While sales have been constrained by our capacity and the rate at which we can intelligently have capacity, we have maintained a disciplined focus on our long-term growth strategy. Our professional channel, which includes international sales, contributed notably to our first quarter results. First quarter revenue, again excluding Walther products, was $19.8 million, an increase of about 58% over the comparable quarter last year. Growth in the channel was due to increased orders of M&P Pistols and M&P Modern Sporting Rifles to several domestic law enforcement agencies and distributors specialized in law enforcement sales, as well as increased international shipments to the Japanese Coast Guard and the Japanese Ministry of Justice. After the close of the quarter, we were pleased to announce that the Los Angeles County Sheriff's Department, a force of about 13,000 personnel, have chosen our M&P Pistols for their duty sidearm through a rigorous evaluation process in which we beat several major competitors. This 5-year contract is a ringing endorsement of our M&P pistols. And we are honored to support the Los Angeles County Sheriff's Department with our firearms. Before I discuss marketing activities, I want to point out that the August adjusted NICS results came out this week and they marked a market slight decline on a year-over-year basis. Further, August NICS checks, which numbered over 1 million in the month, also marks the first sequential monthly increase since December of 2012. And we believe that is good news. First, its sequential monthly uptick of 19% is consistent with the seasonality we see occurring in the past 10 years. In addition, August NICS checks are a full 24.6% higher than 2 years ago. We believe that long-term NICS data also supports the growth trend. When you look at the past 120 months of adjusted NICS checks, within that time frame, 96 months out of 120 showed year-over-year increases in background checks. Out of those 120 months, only 20 have shown NICS checks that numbered more than 1 million, and August 2013 is in that top 20. We also believe there are strong underlying growth trends that are driven by new consumers entering the market. And we believe that presence will continue to support market growth. This was evident in the results of the National Shooting Sports Foundation study issued last week. The findings in that report stated that of those surveyed, among those who went target or sports shooting in 2012, 20% were new to shooting within the past 5 years. That included 11% who just begun shooting in 2012. These numbers represent a robust influx of new shooters. Lastly and importantly, as I have stated for some time our growth strategy is not simply to grow with the market, but to manage our business in a way that gives us the ability to take market share, independent or whether or not the market is growing. As I said earlier, based upon the flow of inventory through the channel, combined with the recent NICS background check, we believe we took market share in Q1. Moreover, we believe we can take additional market share in the future with our M&P polymer pistols, which continues to be readily adopted by consumers and professionals. In fact, we have several of the most in-demand products in the channel today according to retailers. These include our popular M&P polymer pistols, especially our M&P Shield, and also our M&P15 Sport rifle, our 1911 E Series, our BODYGUARD 380, and all of our small frame revolvers, including our BODYGUARD 38. So with that, I will outline some of our marketing activities we are engaging in to support that strategy. During the first quarter, we launched the new Smith & Wesson Connect program, a key element in our go-to-market strategy. Connect is our new retail associate incentive program. We believe that Connect serves not only as an awareness tool, but also provides the opportunity for an ongoing 2-way dialogue between Smith & Wesson and participating retail associates. The Connect program allows us to fine tune, via direct feedback, our marketing activities to more effectively support our objective. In addition to Connect, we also began to ramp our advertising activities with new print, digital and broadcast media campaigns using new creative that supports our M&P Pistols and our high-end performance-centered product lines. This is a key element in communicating directly with consumers, driving awareness of our brands and our products. Now turning to operations, we continue to invest in capacity in the quarter, a key factor in our ability to deliver increased sales given the level of demand. The operations team, yet again, did an outstanding job bringing this added capacity online and delivering strong gross margins in the process. Going forward, we plan to continue to only add capacity intelligently. That is where we believe it is appropriate, and with a focus on balancing internal and external capacity expansion of certain components, which we outsource. This approach provides us with significant flexibility designed to facilitate growth while at the same time providing a layer of insulation should the market soften. This, we believe, will allow us to optimize internal capacity utilization well into the future. In conclusion, we continue to believe that our industry is in the midst of an underlying long-term growth trend, and our objective is to grow faster than the market. We will do this by continuing to execute on new product strategy; investing in marketing initiatives that communicate directly with the consumer, and raise product and brand awareness; continuing to add flexible capacity, both internally and externally; increasing efficiencies and reducing costs; and improving the processes we use to operate our business and distribute our products in the marketplace. All of these initiatives are designed to support our primary goal of taking market share from our competitors with the M&P polymer pistol family. And with that, I will ask Jeff to provide our financial outlook.