Jack Khattar
Chief Executive Officer
Okay. Yeah. Patrick, I'll start with as far as the timing of the launch. As we said the PDUFA is November 8. So, basically, we will -- and we've been working pretty hard that the moment we get the approval our, obviously, plan is to launch as quickly as we can. So, depending how ready we can be with the label and expecting what the label is before November 8, and how quickly we can get the product done and into the warehouse. You can estimate it's a few weeks from then, basically. So, our intent is to launch it as soon as possible. Every day will count even if it is December 31 or whatever it is, we're going to launch it, whenever quickly we can do that.As far as the comment, launching it during that time of the year versus the back to school, is it ideal to launch an ADHD product around the back to school season? Absolutely. And we've said that, even way back a couple years ago that we would love to be able to do that. But we are where we are at this point. And our, obviously, plans are to optimize the launch and maximize the potential of 812 regardless when we launch it. And if it is year-end then be it and we'll make the best out of that.Now, having said all that, that doesn't mean there will be no demand in December or January or whatever. Because if you really think about it from a patient perspective and the parents, there's a lot of kids during the school year, start seeing [ph] problems surfacing. So not all the problems, ADHD symptoms and issues surface only at the beginning of the school year. Actually, many of those problems do surface later in the year, as some of these patients or kids are getting report cards, start really struggling in the class, start getting suspension letters later on, these issues don't surface from day one.So, clearly, we will have the demand. Will the uptake be slower? Most likely, yes, it will be slower than it would have been -- launched around the school year and the window during summer or September/October timeframe. So, yes, the uptake, we expect it to be a little bit slower, but in the long-term, the potential of the product really does not change at all whether you launch it in January, December, or you launch it in the summertime before school.As far as the KOLs, I mean, I have to really tell you, I mean, KOLs, obviously, were the first people to see the data from SPN-812 not even see it, but also experienced, because some of them, although, they were blinded, of course, in our Phase III studies. And they didn't know whether the kids are on placebo, the drug but the results that they were seeing firsthand from these patients as they tell us were truly remarkable, that they always felt the drug should work, should be successful and so forth. And as we shared with them the actual data, it just confirmed everything they saw firsthand in the Phase III study that we've done.And it's very exciting for them to know that they potentially could have an option out there as a non-stimulant, non-controlled substance that could work as early as week one, and with an effect that they saw firsthand again in the studies that lasted through the whole study and that could also work in both inattention and hyperactivity equally as the data have shown improvement.And finally, at the same time giving them -- and this is important to physicians, giving them a wide therapeutic window and dose range that they can work with, 100 milligram, all the way to 400 milligram without sacrificing any tolerability or safety, and having the assurance that this product is going to be very well tolerated, given the profile we talked about numerous times and the very low discontinuation rates behind this product.So, they're really excited about having that option. Many of them don't even see a downside for trying it. It's like what do they have to lose? It's a non-controlled substance, so easy-to-use. On top of that, we may not even need titration for many kids. The 100 milligram worked extremely well in our clinical studies. So, it is so easy-to-use. You will know pretty quickly whether it is going to work for these kids or not. And worst case, you can always add a stimulant if you would like to. So, it's really been very, very positively received by the KOLs, and they can't wait for us to have the product on the marketplace.So, that's really the summation of where we are at this point on 812 and how excited. I mean, our excitement level just keeps going up and up every day, as we get closer to the launch date hopefully.