Chris Thatcher
Analyst · David Turkaly with JPM Securities. Your line is now open
Good morning, everyone and thank you for joining us on today’s call. I’ll start by providing an update on our performance during the first quarter followed by an update in the progress we made towards our key priorities. I’ll then hand the call over to Peter to walk through our financial performance and guidance for Q2 and 2019. After which, we will provide our closing remarks before opening up the line to take the questions. The first quarter was a good start to the year as we continue to drive the adoption of NeuroStar Advanced Therapy. Total revenue was $12.7 million, an increase of 25% over the prior year; primarily driven by 41% growth in the U.S. NeuroStar Advanced Therapy revenue and 21% growth in U.S. treatment session revenue. Our growth continues to validate our strategy, our ability to execute and NeuroStar Advanced Therapy’s proven clinical outcomes for patients, which offers a viable alternative for psychiatrists serving their patients with treatment resistant depression. On our fourth quarter call, we laid out our focus for the year which was to drive the adoption of NeuroStar Advanced Therapy. In order to do so, we provided a list of our strategic priorities for 2019. As a reminder, these priorities are to continue the expansion of our sales force and marketing efforts, focus on driving long-term increases in system utilization, development of our next generation NeuroStar system, begin the clinical work to set the stage for the expansion of new indications and launch NeuroStar Advanced Therapy in Japan and selectively evaluate and treat into other international markets. Taking each of these in order, as we look to continue the expansion of our sales force and related marketing efforts in 2019, our goal is to add an incremental 15 BDM territories bringing our total to 59 by the end of the year. In the first quarter, we filled four of those territories, all of which are all fully trained and active. We continue to be very excited about the quality of the salespeople we are able to attract and we feel very confident that we can continue to drive predictable growth in new system sales and subsequent treatment session pull-through as a result. In addition to the expansion of our sales force, we continued to utilize DTC marketing campaigns. In 2018, we launched multiple campaigns at turning a viewer of a television ad into a patient undergoing treatment with NeuroStar Advanced Therapy. Each of these campaigns provided greater insight into the most effective way to increase patient awareness, generate leads for the practice and ultimately drive system utilization. In our most recently completed campaign, we gained further insight into campaign frequency, ad duration and the importance of the speed of practice follow-up. Leveraging those learnings and with a focus on effectively managing the patients’ psychiatrist touch point, we launched a nationwide TV ad campaign at the end of the first quarter. The results we have seen so far have been excellent with significant increases in Web traffic, appointment requests and patient conversions which improved the overall cost per patient conversion. At this stage, we know that we have optimized our marketing spend to get a patient to contact a psychiatrist. We are optimistic that with each iteration, we will continue to create increased demand at the more efficient rate and improve our ability to convert patients who respond to the TV campaign. Our second strategic priority for the year is to drive long-term utilization increases. As we have noted previously, we will continue to increase the number of CPC’s, or clinical practice consultants, and CTC’s, or clinical training consultants in order to maximize the utility of NeuroStar Advanced Therapy for our customers and patients. Our goal for 2019 is to add an incremental five CPC’s and an additional six CTC’s to keep up with new system sales and optimize the CPC’s territories based on the uneven distribution of system sales in 2018. During the first quarter, we hired all five of the CPC’s and five of the six CTC’s slightly ahead of our expectations for the year. Another one of our strategic priorities is the development and future launch of our next generation NeuroStar system. We’re in the early stages of a multi-year process to create the next iteration of NeuroStar system. During the first quarter, we continue to drive towards that goal as we look to maintain our industry leadership position by continuingly advancing the capabilities of our system from use in both clinical and research settings. This initiative starts with our voice of customer and fundamental research and I am pleased to share that we’ve completed that and we’ve begun our product development process. Our fourth strategic priority for 2019 is to begin the clinical work to set the stage for expansion of indications for use for the NeuroStar Advanced Therapy system. Our current focus is the build out of our clinical science team and advance of planned discussions later this year with the FDA on clinical trials on PTSD and bipolar. This team is building out nicely and I’m pleased with the talent we’re brining into this function. Our final strategic priority for the year is the prudent expansion of our global footprint. Our near-term focus is on the commercial launch in Japan. As announced in March, Japan’s Central Social Insurance Medial Council has approved the recommendation by Japan’s Ministry of Health, Labor and Welfare to provide reimbursement for NeuroStar Advanced Therapy. The reimbursement is expected to go into affect on or about June 1, 2019. Obtaining reimbursement approval in Japan, a single payer healthcare system, is a critical milestone that facilitates psychiatrists and facilities implementing NeuroStar Advanced Therapy into their treatment continuum to provide a much needed and affordable treatment alternative for MDD patients. The initial reimbursement approval for NeuroStar Advanced Therapy is expected to cover patients treated at approximately 160 of the largest in-patient and outpatient psychiatric facilities with the most comprehensive mental health services in Japan. The reimbursement rate at these facilities will be 12,000 Japanese yen per session. Initially, Teijin Pharmaceuticals, our distribution partner, will have the ability to market to the largest in-patient and out-patient centers in Japan which aligns with our market segmentation and go-to-market strategy. As of today, approximately 38 doctors from the qualifying facilities have been trained. As part of the product approval process, a physician needs to be trained by both the JSPN and by Teijin. While the level of reimbursement didn’t come in lower than the U.S., we are comfortable that this level supports commercializing the product in Japan. I would note that there is a process for us to collect clinical and economic data in a Japanese market subsequent to the launch that we will utilize over the next few years to try to potentially increase both the level of reimbursement as well as increase the number of facilities Teijin can sell to. While we remain enthusiastic about the Japanese market, we do not anticipate material revenue in 2019 but anticipate that revenue will grow in 2020 and beyond as Teijin sales and marketing efforts mature. Overall, we are very excited about the progress we made in the first quarter and our ability to continue to drive strong top line growth in the business and maintain our market leadership position. I would now like to hand the call over to Peter to discuss our financial performance.